OWEN MCDONALD

786-***-**** ** Lincoln St. Medford, MA 02155 ac7au1@r.postjobfree.com

PROFILE

Accomplished content manager/strategist/producer and copywriter with agency, in-house, and freelance background. Creative, energetic, entrepreneurial team member with extensive experience writing for business and consumer audiences across multiple industries and channels (digital, mobile, print, direct). Foundation in B2B journalism. Adept at synthesizing insights of subject matter experts. Author of +30 e-books, white papers and reports for major brands, plus numerous web projects, blogs, PR and social media campaigns. Communications major with Journalism minor, NYU certificate in B2B media, and online training with Harvard Business School (Harvard ManageMentor®).

STRENGTHS Content Strategy, Content Creation, Collaborative Development, Project Management, Sales Enablement, KPI monitoring, Demand Generation, Integrated Marketing, Campaign Attribution Analysis, client relationship management, Custom Publishing, PR and Corporate Communications.

SOFTWARE WordPress, MS Office Suite, Skype, Adobe, assorted CMS, Google, Analytics Platforms

RECENT ACHIEVEMENTS

B2B CONTENT MARKETING

Wrote and managed major annual report project for Benchmark Senior Living (2018).

Authored extensive content for MasterCard® Global and its international B2B consultancy. All projects involved content creation (white papers, blogs, decks) to align MasterCard® services with needs of numerous entities, from banks to municipalities (2016-2018).

Strategized and launched brand new B2B digital and print marketing platform for the vital Meeting & Group Sales unit at Foxwoods Resort Casino (2016); authored Foxwoods annual report (2017)

Supplied ongoing relevant B2B and B2C blog posts and email campaign content for Ryder Transportation Systems, with a major loyalty program component and e-marketing focus.

Provided marketing support leading to substantial new business in a 12-month period, including:

o+682% increase in marketing services

o+423% digital marketing consulting

o+446% overall revenue growth

CONSUMER CONTENT / PUBLISHING

As Editorial Director, created and launched Travel Journal, a new North American magazine title for the Paris-based Relais & Châteaux ultra-luxury hotel alliance. Street date issue 2: April 2018.

As Editor in Chief of Coastal Connecticut magazine, increased title's social media following 500%, drove improvement of metrics (uniques, session length), and grew e-news subscribers.

Delivered overall growth in magazine metrics including:

o+275% in circulation

o+308% in ad page revenues

o+150+% in magazine subscriptions

EXPERIENCE

Wainscot Media, Moffly Media Magazines/Digital/Events 2016 – Present

Editorial Director

Created and launched the custom magazine Travel Journal for Relais & Châteaux global luxury hotel alliance. Target readership demographics align with holders of the Centurion® Card from American Express. Press run of 100,000 copies. Distribution to Relais & Châteaux properties, and via direct.

Conceptualized entire content package; wrote extensively; coordinated freelance staff of over a dozen writers and designers; managed a complex process involving more than 30 stakeholders.

COASTAL CUSTOM MEDIA B2B & B2C content marketing consulting firm 2015 – 2016

Content Director

As director of content for parent consultancy, develop custom content marketing strategies for B2B and B2C clients, in industries ranging from travel & hospitality to CPG.

Leverage client-specific product and market information, consumer insights and data.

Editor in Chief – Coastal Connecticut Magazine

For consumer lifestyle title, redefine overall content strategy and oversee print/digital properties.

Manage large network of freelance writers and web designers in outsourced/matrixed model.

Generate and develop story concepts (long and short form) versioned for platforms, audiences.

Manage social media and creation/broadcast of bi-weekly e-newsletter to 19,000 recipients.

Use WordPress to manage web content; MailChimp for digital direct; FB, Google Analytics tracking.

OMC – Boston, MA Self-operated content marketing firm 2013 – Present

Consultant/Analyst/Author

Based on demand from clients and former employers, launched content marketing agency providing multichannel digital content and editorial support for varied industries and objectives.

Quickly built slate of independent clients in B2B and B2C spaces.

Provided writing, editing and strategic consulting on digital / mobile content including –

oFeature articles, blog posts, press releases, case studies, whitepapers, e-books, direct-marketing content emails, proposals, SEO web copy, and direct-mail collateral.

Works with clients including –

oMastercard, Bayer, Ryder, Relais & Châteaux, DigiDay, Oracle, Foxwoods Resort Casino, Socratic Technologies, Cube Chatter, and Benchmark Senior Living, among others.

G3 Communications – Hasbrouck Heights, NJ B2B digital / internet media & event firm 2010 – 2013

VP of Client Strategy

Held both in-house and consulting roles with this demand-generation B2B Internet media firm, parent company of www.demandgenreport.com and www.retailtouchpoints.com.

Created content marketing strategies plus lead generation and lead nurturing content for B2B clients in several industries, particularly marketing automation clients – Marketo, Eloqua, Pardot, others.

Wrote and edited e-books, whitepapers, case studies.

Created email and landing page campaigns using A/B versioning to significantly increase conversions.

Authored business news stories for online B2B publications.

WAX CUSTOM COMMUNICATIONS – Miami Boutique marketing firm 2006 – 2009

Senior Director

Recruited to expand revenues, content capabilities and account services for this specialized agency.

Clients included Humana, Baylor, Cleveland Clinic, Chesapeake Energy, Lincoln Financial Group, Oak Street Funding, and three major Blue Cross/Blue Shield plans, among others.

Conceptualized, presented, closed $2 million program for Fortune 150 account in first 100 days.

Grew business in key vertical market (hospitals) by 500+% in 2.5 years via new content ideas.

Successfully introduced digital media products and processes.

ELITE TRAVELER – NYC Luxury lifestyle magazine and website 2004 – 2005

Custom Publishing Specialist

Recruited for consulting engagement based on success in travel publishing.

Favorably positioned then-new concept of ultra-luxury timeshares for Ritz-Carlton Residences, creating messaging that tied in fractional jet ownership model familiar to high net worth readers.

Drafted high-level correspondence (e.g., Caribbean Ministers of Tourism) to attract foreign investment.

ADVANSTAR COMMUNICATIONS – NYC & Los Angeles Magazine publishing company 1993 – 2004

Editor-in-Chief – Travel Agent Magazine; promoted through multiple roles

Advanced to supervising all content for two weekly print editions, and breaking news website.

Managed cross-functional team of editors, writers, artists, programmers and production staff.

Led successful editorial audit by Northwestern’s prestigious Medill School of Journalism.

Associate Publisher/Editorial Director – Custom Media Division

Managed complex media projects for major clients (Cayman Islands, British Airways, Hyatt, MGM).

Directed significant expansion of division’s online/distance learning platforms.

EDUCATION

STATE UNIVERSITY OF NEW YORK (SUNY) Bachelor of Arts (BA) Communications; Minor Journalism

NEW YORK UNIVERSITY (NYU) Certificate in Business-to-Business Media

HARVARD BUSINESS SCHOOL (HBS) Harvard ManageMentor® Advanced Business Curriculum (online)

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