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Manager Marketing

Woodridge, IL
October 05, 2018

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William R. (Bill) Murphy

**** **** ****** 630-***-****

Downers Grove, Illinois 60516



A roll-up-your-sleeves contributing leader and team member

Over 15 years progressive leadership experience in small/medium sized organizations

Results-oriented; dynamic; aggressive; teacher and leader by example.

All-inclusive management/leadership style

BSEE University of Illinois at Urbana-Champaign

MSEE Illinois Institute of Technology

MBA (University of Chicago)


Business/marketing team developer/builder

Profit/deliverables focused (P&L)

Customer/negotiating (engineer to CEO)

Growth/Partnering Specialist

Fully developed people skills


Team-builder and mentor

Technical know-how (“Guru”)

Attention to detail

Strong sense of urgency

Bias toward action

Over-achiever (top/bottom line)

Entrepreneurial decision maker

Recent and Relevant Accomplishments

Lead Manager, Technical Marketing -- Richardson RFPD [Richardson Electronics] in LaFox, Illinois

Lead Marketing Manager and innovator/producer of all marketing and management materials (print/digital); product promotions (SEO, AdWords, etc.); sales training and customer training/support materials (print and digital).

Full accountability for all new product promotions, integrated marketing campaigns (incl. social network marketing: LinkedIn, Twitter, segment-specific); created and managed our award winning website “Design Resource Center”; created/managed KPIs (key performance indicators); used measured results to iteratively optimize marketing program ROI and also perform SEO (Google, Bing, Baidu, Yahoo); implemented SharePoint sites; improved website analytics/design/development (fully conceived and implemented a progressive, iterative, and fully-measurable process).

Planned and exploited vertical market segment programs and solutions. “Design-In” Tools produced include market-segment tailored PowerPoint presentations, website design tools, product data sheets, advertising, trade show activities/booth/promotions, segment-specific sales training, product customization, channel partner tools (by segment), etc.

Worked effectively and passionately with external customers. Also teamed internally with other marketing, engineering, and sales leaders to form winning cross-functional product and market support teams; increasing internal AND external market-share and mind-share.

Prolific writing credits include cover articles (ex. Microwave Journal), journal articles, press releases, all technical and product marketing content, design tools, white papers, and all marketing/engineering website applications (“apps”).

Management Contractor

Dates: Jan 2014 – Present

Location: Greater Chicago Area

Working with various companies (on contract) to improve processes, increase product/service profitability, design new products/services, revamp business models, and “WIN”.

Former Telecom Business Management (15+ years):

Vice President of Marketing and Product Management

Initiated, planned and launched new products with detailed business and marketing plans.

Consistently increased sales through innovation & teamwork -- product innovation, sales support, product development, marketing strategy/tools, new technologies, and by winning competitive bids.

Planned, negotiated and signed profitable OEM agreements (including the direct sales aspect of OEM deals), strategic co-marketing and valuable technology sharing agreements.

As Senior Director, AVP, and then Vice President, I excelled at building aggressive marketing/business management teams, growing business every year; also stealing market share.

Merged two formerly competing entities (Westell Transmission Products Group and Teltrend Access Products Group) into one team. Leader of post-merger division team.

Team-Leader with full P&L responsibility; also responsible for creating and developing marketing plans, new business plans, defining new products, and successfully launching the new products - all while paring down a large product portfolio (after a complex merger). We accomplished all key goals during the transition (Teltrend/Westell).

High rate of success in setting-up and closing competitive bids (RFP/RFI/RFQ), multimillion-dollar product distribution contracts, product development agreements, and licensing contracts.

Further Detailed Professional Experience

Westell, Inc. [formerly Teltrend, Inc.] – Aurora, Illinois (4 years)

Senior Director of Marketing (Leader), AVP, VP Marketing/Product Management (P&L)

Tellabs, Inc. – Lisle, Illinois (6 years)

Senior Product Planner, Marketing Manager (Leader), Group Product Manager (P&L; Leader)

Rockwell International, Wescom Division – Downers Grove, Illinois (5 years)

Senior Product Design Engineer, Product Manager (Marketing), Product Line Manager

Motorola, Inc. – Schaumburg, Illinois (4 years)

Wireless Communications Research Engineer, RF Product Engineer

Additional Training

SharePoint; Wireless Technologies; Digital Marketing Strategies and Techniques

Leadership Training: Leadership At The Peak, Colorado Springs

Computer Skills: Proficiency: ALL Microsoft Office apps, digital marketing, SEO, Social Media

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