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Marketing (Digital & Traditional), Strategic Planning, Leadership

Location:
Beaverton, Oregon, United States
Posted:
October 05, 2018

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Resume:

DAVID ROBERTS, MBA

**** ** ***** *******, ********, OR 97229

Phone: 971-***-****

E-Mail: ac7alo@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/david-roberts-mba-55a67035/

Snapshot: An accomplished and results driven business leader with significant experience in digital media, traditional marketing and strategic decision making.

PROFESSIONAL EXPERIENCE

Goodwill Industries of the Columbia Willamette 2014 – 2018

Executive Marketing Services Manager

Goodwill is an American nonprofit organization that provides job training, employment placement services, and other community-based programs through the sale of donated goods at a network of retail stores. GICW ranks as Goodwill’s most successful independently run agency with revenues of over $170 million.

Duties:

-Head of brand development

-Management of all marketing operation including supervision of marketing team

-Strategic Planning

-Public Relations/Media Relations

-Management of creative services and visual marketing

-Tactical planning of all paid advertising (traditional and digital)

-Construction and execution of all integrated marketing communications

-Design and supervision of all social media

-Provide retail and mission services solutions and marketing support

-Analysis of brand awareness

-Mentorship of internal and external staff

Achievements included elevating GICW’s online presence to meet the demands of the digital age, increasing Facebook followers by over 1200%, winning 8 (eight) national Telly Awards for produced TV commercials and delivering over 1 billion brand impressions annually.

Audigy Group, Vancouver, Washington 2011 – 2014

Senior Marketing Manager

Audigy Group supports its members in the audiology and hearing care space by providing comprehensive strategies for every phase of practice growth.

Duties:

-Marketing lead for thirty-two private practices in seven Midwest states.

-Strategically planned and executed approved client marketing plan

-Created traditional media plans

-Formulated digital marketing plans with elements of online display, SEO and SEM

-Directed social media and website campaigns

-Developed referral and grassroots programs

-Prepared and delivered detailed ROI analysis

-Monitored the effectiveness of clients’ marketing strategy and presented recommendations for improvement where appropriate

-Collaborated daily with internal executive management team

-Presented department goals, gaps, solutions and accomplishments to the executive team and at company-wide meetings.

-Trained and coached associate marketing managers

Achievements included increasing return on marketing dollars spent to 70% annually, developing a company-wide grassroots program utilized by all marketing managers and entrusted with mentoring associate marketing managers.

MKTG INC, Cincinnati, Ohio 2004 – 2010

Account Executive

MKTG INC. operates as a service marketing agency in the USA. The company develops, manages, and executes sales promotion programs using online and offline media channels. Its services include experiential and face-to-face marketing, event and interactive marketing, ethnic marketing, and various elements of consumer and trade promotions.

Duties:

-Strategic analysis, strategic direction and action planning for several Fortune 500 companies

-Day to day management and execution of clients’ advertising needs

-Collaborated with senior executives on major campaigns

-Provided consumer behavior and demographic analysis

-Created the clients’ brand platform and key messaging

-Prepared and delivered market research and analysis for each client

-Provided weekly budget and financial overview of client accounts to V.P. of Finance

-Established and maintained relationships with clients and their vendors

Achievements included creating a 50th anniversary campaign for Kikkoman, developing a national Folgers coffee campaign for Procter and Gamble and a cross-promotion campaign for Albertsons & Fresh Express.

EDUCATION

MBA – Marylhurst University, Lake Oswego, Oregon.

Master of Business Administration with a concentration in strategic planning, leadership and marketing (2018). Overall GPA: 3.92

Goodwill Senior Leadership Program – GII, Rockville, Maryland

Six month leadership program to develop future CEO’s (2016)

B.A. BUSINESS MANAGEMENT – With Honors - University of Teesside, England, UK.

Bachelors of Arts degree majoring in national & international business management and marketing (1997)



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