DAVID ROBERTS, MBA
**** ** ***** *******, ********, OR 97229
Snapshot: An accomplished and results driven business leader with significant experience in digital media, traditional marketing and strategic decision making.
Goodwill Industries of the Columbia Willamette 2014 – 2018
Executive Marketing Services Manager
Goodwill is an American nonprofit organization that provides job training, employment placement services, and other community-based programs through the sale of donated goods at a network of retail stores. GICW ranks as Goodwill’s most successful independently run agency with revenues of over $170 million.
-Head of brand development
-Management of all marketing operation including supervision of marketing team
-Public Relations/Media Relations
-Management of creative services and visual marketing
-Tactical planning of all paid advertising (traditional and digital)
-Construction and execution of all integrated marketing communications
-Design and supervision of all social media
-Provide retail and mission services solutions and marketing support
-Analysis of brand awareness
-Mentorship of internal and external staff
Achievements included elevating GICW’s online presence to meet the demands of the digital age, increasing Facebook followers by over 1200%, winning 8 (eight) national Telly Awards for produced TV commercials and delivering over 1 billion brand impressions annually.
Audigy Group, Vancouver, Washington 2011 – 2014
Senior Marketing Manager
Audigy Group supports its members in the audiology and hearing care space by providing comprehensive strategies for every phase of practice growth.
-Marketing lead for thirty-two private practices in seven Midwest states.
-Strategically planned and executed approved client marketing plan
-Created traditional media plans
-Formulated digital marketing plans with elements of online display, SEO and SEM
-Directed social media and website campaigns
-Developed referral and grassroots programs
-Prepared and delivered detailed ROI analysis
-Monitored the effectiveness of clients’ marketing strategy and presented recommendations for improvement where appropriate
-Collaborated daily with internal executive management team
-Presented department goals, gaps, solutions and accomplishments to the executive team and at company-wide meetings.
-Trained and coached associate marketing managers
Achievements included increasing return on marketing dollars spent to 70% annually, developing a company-wide grassroots program utilized by all marketing managers and entrusted with mentoring associate marketing managers.
MKTG INC, Cincinnati, Ohio 2004 – 2010
MKTG INC. operates as a service marketing agency in the USA. The company develops, manages, and executes sales promotion programs using online and offline media channels. Its services include experiential and face-to-face marketing, event and interactive marketing, ethnic marketing, and various elements of consumer and trade promotions.
-Strategic analysis, strategic direction and action planning for several Fortune 500 companies
-Day to day management and execution of clients’ advertising needs
-Collaborated with senior executives on major campaigns
-Provided consumer behavior and demographic analysis
-Created the clients’ brand platform and key messaging
-Prepared and delivered market research and analysis for each client
-Provided weekly budget and financial overview of client accounts to V.P. of Finance
-Established and maintained relationships with clients and their vendors
Achievements included creating a 50th anniversary campaign for Kikkoman, developing a national Folgers coffee campaign for Procter and Gamble and a cross-promotion campaign for Albertsons & Fresh Express.
MBA – Marylhurst University, Lake Oswego, Oregon.
Master of Business Administration with a concentration in strategic planning, leadership and marketing (2018). Overall GPA: 3.92
Goodwill Senior Leadership Program – GII, Rockville, Maryland
Six month leadership program to develop future CEO’s (2016)
B.A. BUSINESS MANAGEMENT – With Honors - University of Teesside, England, UK.
Bachelors of Arts degree majoring in national & international business management and marketing (1997)