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Sales Marketing

Location:
Cumming, GA
Posted:
October 05, 2018

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Resume:

Maria Rosario Woliver – Digital Media Sales & Business Development

North Atlanta, GA 30041 – ac7al9@r.postjobfree.com – 678-***-**** – LinkedIn October 5, 2018

Dear HR Professional,

I have attached my resume to be considered for the Marketing Assistant position in Cumming, GA. My experience, as it relates to this position, managing digital media for my clients and employers. I have built marketing materials to support new products and managed strategic digital media campaigns from SEO to Digital analytics for marketers to help them grow revenue and market share. I welcome the opportunity to learn more about this position and discuss how my background, a mix of media sales and marketing experience is the right combination to be an asset to your client’s team. I can be reached at 678-***-**** or ac7al9@r.postjobfree.com.

Best regards,

Maria R. Woliver

Maria Rosario Woliver – Digital Media and Business Development North Atlanta, GA 30041 – ac7al9@r.postjobfree.com – 678-***-**** – LinkedIn Career Summary

Digital Media Account Professional with over 10 years of proven sales, business development, account management, relationship building, and marketing experience.

Experience

2007 - Present Free Lance Media and Non-profit Volunteer February 2016 – October 2017 Emerald Expositions Alpharetta, GA Digital Sales Manager - Design and Construction Group

• Managed media accounts from seven B2B Trade publications to deliver over $2M digital revenue through online ads, digital newsletters, email marketing, and programmatic/retargeting products.

• Developed new revenue streams by monetizing social media networks, launching Native campaigns, and custom, digital programs for B2B accounts.

• Managed forecasting and annual budget.

• Kept year-over-year and issue-to-issue comparisons to ensure budget goals are on target.

• Interfaced with clients and internal teams to ensure all media campaigns are fulfilled.

• Worked with Google Analytics Double-click for Publishers to analyze and provide metrics to advertisers.

• Created and developed Media Kits and other marketing tools to support new products.

• Supported Expo representatives in helping exhibitors connect with attendees to boost booth traffic through digital media solutions and attended expos to find new advertisers for the publications. December 2014 – February 2016 Media Caddy Alpharetta, GA Host Establishment and Media Director

• Qualified, secured, and built relationships Host Establishment locations to build and grow a new Digital network in the Casual Dining Segment.

• Introduced & sold new digital advertising space to local and regional organizations. 2005 – December 2014 National CineMedia (NCM) Atlanta, GA Regional Account Executive – Digital Out-of-home, On-line, Mobile, and On-site Promotions

• Introduced and grew digital, out-of-home media in Atlanta DMA by partnering with Advertising Agencies and local/regional organizations to ensure cinema consideration in regional and national proposal requests.

• Established and grew account base through cold calls, networking, building agency relationships, and through effective account management.

• Managed existing accounts and new business relationships to uncover digital media needs and strategized to increase revenue and advertising inventory utilization across all NCM Digital Networks.

• Collaborated with internal teams on creative production to ensure deadlines were met to start media campaigns on time, monitoring campaigns to ensure successful execution, and resolving issues to the client's satisfaction.

• Consistent performer who exceeded revenue goals booking over $7M in revenue, won numerous individual and team sales incentives. Recognized as a leader who mentored new team members to help them succeed.

2000 -2005 National Cinema Network Atlanta, GA

Account Director

• A top, out-of-home media performer, frequently recognized by management for consistently exceeding sales and revenue goals.

• Introduced cinema advertising and was instrumental in the transition to Digital in the Atlanta DMA by educating advertising agencies, regional, and local advertisers of the new opportunities to connect with Atlanta's moviegoers.

Education

Georgia State University - Bachelor of Business Administration in Marketing - Atlanta, GA Volunteer Experience

South Forsyth High School Cross Country Booster Club Board Officer Girl Scouts of Greater Atlanta Troop Leader for 7 years Mashburn Elementary PTO and Haw Creek Elementary PTA - Fundraising and Event planning committees Lakeside Middle School and South Forsyth High School PTA Volunteer Skills and Interests

Proficiency in Microsoft Office Suite

Sales Force CRM

Google DFP and Google Analytics

Web design, editing, editorial

The Magazine Manager (TMM) and A2Z software programs Bi-lingual - Speak, understand & read Spanish Fluently



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