Marketing Manager

Michele Koch

404-***-**** **********@*****.***

Innovative and creative marketer with 20 years of experience working with both best-in-class and emerging brands. A forward-thinking leader with expertise in, and passion for, brand storytelling and strategic partnerships. Multifaceted with broad experience in leading all aspects of the marketing matrix – brand, PR, communications, social and digital media, content development and agency management. Proven ability to create linkage between teams and initiatives helping to break down silos and foster collaboration. A trusted C-Suite advisor.

Areas of Expertise

Brand Management • PR • Communications • Strategic Partnerships • Content Development

Executive Leadership • Strategic Planning • Digital/Social/Traditional Media

Campaign Development • Agency Management • Stakeholder Relations

PROFESSIONAL EXPERIENCE

CAN Capital, Kennesaw, GA 2015 – Present

VP Marketing

Responsible for developing and executing the organization’s marketing strategy to build brand affinity, increase customer loyalty, target new markets and establish brand values to achieve business goals. Lead and rally efforts across both b2b and consumer-facing departments: PR, Communications, Digital, Social and Strategic Partnerships to create clear vision for brand success.

Report to C-level, mentor and lead internal team, external agencies and act as a catalyst influencing multiple cross functional project teams

Brand steward, ensuring brand values are reflected in all touchpoints (website, collateral, content, SEM/advertising)

Lead PR efforts driving an increase in positive media placements by 45% YOY through natural news announcements, data-driven releases, and contributed content also lead crisis management effort

Design content strategy, driving social and contributing to existing customer marketing

Design and optimize customer lifecycle marketing via multichannel touchpoints

Negotiated and secured $14M competitive bid with Entrepreneur Media, Inc. for exclusive partnership driving over 50% of all website traffic

Drive internal culture shift via values leadership and internal communications

Hothouse, Inc., Atlanta, GA 2013 – 2014

Director – Account Service & Business Development

Functioned as a client-facing business leader and project manager for several key clients. From strategic planning through execution, led several multichannel initiatives that drove client’s new product/service and program launches.

Managed Showtime and Discovery Networks accounts representing over $1M in annual revenue

Achieved 100% YOY increase in business from the Showtime Networks account

Collaborated with tech teams to ensure proper prioritization of digital content, UX, and reporting

Crown Media Family Networks, New York, NY 2010 – 2013

Director Channel Marketing (Distribution/Affiliate)

Served in an integral leadership capacity driving distribution for Hallmark Channel and Hallmark Movie Channel.

Established strategic partnerships with Martha Stewart Living Omni Media and Hallmark Cards to capitalize on opportunities to increase distribution and brand awareness.

Instrumental in growing Hallmark Movie Channel’s reach by 20M households in under three years

Ranked #1 by Beta Research Corp. for the highest percentage of clients recalling sales materials and trade ads

Generated over 89,000 Facebook likes through a like-gated Holiday Facebook Sweepstakes

Michele Koch

Page 2 404-***-**** **********@*****.***

PROFESSIONAL EXPERIENCE (cont.)

Gospel Music Channel, Atlanta, GA 2007 – 2009

Director Channel Marketing (Distribution/Affiliate)

Directed all marketing activities to support distribution for an emerging network devoted to Gospel and Christian music, including strategy development, strategic marketing, and distribution expansion.

Negotiated a strategic partnership with House of Blues to drive awareness with no incremental marketing spend

Conceived and implemented company’s first tent pole promotional effort across 35 markets, generating over $1M in media value and succeeded in doubling website traffic

Developed cause marketing program supporting “National Gospel Heritage Month” to drive awareness and PR

ADDITIONAL EXPERIENCE

Tennis Channel, Atlanta, GA

Director – Distribution & Ad Sales Marketing

E! Networks, Windsor, CT

Associate Director – Affiliate Sales

iN DEMAND, New York, NY

Regional Senior Manager – Affiliate Marketing

Bravo Networks, Bethpage, NY

Marketing Administrator

Scholastic, New York, NY

Marketing Coordinator

EDUCATION

Bachelor of Arts in Classical Studies; Ancient Art Concentration; Art History Minor

Hollins University, Roanoke, VA

English Government, Architecture, and Art History (Semester Study Abroad)

University of London, London, England

AWARDS & HONORS

CTAM Mark Award – Affiliate Marketing/Multimedia Campaign (Crown Media Family Networks) (2012)

WICT Red Letter Awards – Rising Star for Emerging Leaders Award (2009)

WICT Rising Leaders Program – One of 40 Women Selected in the Inaugural Class (2006)

AFFILIATIONS & BOARD SEATS

NYC Marathon Finisher (11.2018 expected)

Member - AMA Atlanta Chapter (2016 - 2017)

Board Member – WICT Atlanta Chapter (2006 – 2009)

Board Member – CTAM Florida Chapter (2005 – 2006)

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