CAROLYN M. LIGHTY
DIGITAL MARKETING & DEMAND GENERATION EXPERT
Financial Services, Enterprise Software,
Computer & Business Hardware, Food &
Beverage, Non-Profit, Government, Health &
Wellness, Publishing, CPG, Import & Export and
7 – 140 Employees in Sales, Product Marketing,
Fund Development, Copywriting, Graphic Design
& Production, Field Sales, Research,
Telemarketing, Key Account Management &
Client Servicing, Sales Support, External Vendors
and Co-Marketing Partnerships.
Brand Analysis. Strategic Marketing Planning,
Tactic Execution. Marketing Automation. Demand
Generation & Inbound Marketing. Research &
Customer Insights. Content Marketing. ABM.
Public Relations. Co-Marketing. Social Media
Marketing. Search Marketing. Mobile Marketing. .
Advertising & Sales
Digital & Traditional Ad Sales Management. Sales
Infrastructure Development. Consultative/Adviser
Sales Training. Key Account & Strategic Partner
Expansion. Lead Nurturing & Sales Funnel
Donor Infrastructure Creation & Management.
High-Value Donor Acquisition. Omni-Channel
Strategic Key Account Planning. Multi-Level and
C-Suite Solution Sales Training and
MARTECH STACK HIGHLIGHTS
Microsoft Office Suite. Adobe Creative Suite.
Salesforce & SFMC. ACT. Zoho CRM. ACT-ON.
Pardot. Hubspot. Google Analytics. GA 360.
SEMRush. Sigstr. Constant Contact. Hootsuite.
HTML. WordPress. Buzzsumo. SmartSheet.
Venngage. Social Toaster.
MANAGING DIRECTOR - EVOLVE BRAND MARKETING
09/2003 – 06/2018 Serviced to Fortune 500, SMBs & Start-Ups Development and implementation of data-driven omni-channel marketing strategies that increase brand visibility, engagement and customer acquisition. Establish best practices for KPI & infrastructure development. Annual marketing plans that align with core business objectives and client’s desired quantifiable results. Includes persona-based online and offline tactics, website engagement, PR, internal communications, content development, mobile app development and promotions, direct communications, ABM strategies, etc. Analysis and reporting of campaign effectiveness, identification of trends, insights and best practices for replication. Recommendations for improved marketing technology integration. Daily interaction with client teams, advertising and media buying agencies, freelance artists and printing vendors. Draft, review, approve and monitor marketing and creative briefs to ensure alignment with client’s marketing strategy. SR. FIELD MARKETING MANAGER – DEXMEDIA
CHADDS FORD, PA
09/2012 – 02/2014 $70M+ in Ad Revenue
Provided field marketing support for Chadds Ford, PA & Baltimore, MD Division Offices. Comprehensive market plan development and training support provided to division managers and media sales consultants. Included development of strategic sales and marketing plans, research, market analysis, and deployment. Daily interface and liaison with corporate functions including product development, market research and pricing. New product introduction and trial management. Guerrilla and event marketing. NATIONAL ADVERTISING SALES DIRECTOR
COMMERCIAL NEWS USA – TAMPA, FL
05/1999 – 09/2003 $9.4M in Ad Revenue
Opened satellite office for this NYC based trade publisher. Hired & trained staff of 14. Planned, directed and managed advertising sales operations for Commercial News USA, the official export magazine of the ITA and U.S. Department of Commerce. RADIO TALK SHOW HOST – 9 Years
880 The Biz – Miami
1510 WFAI – Wilmington
305 Brookhaven Avenue • #641 • Brookhaven, GA 30319 786-***-**** • email@example.com