CAROLYN M. LIGHTY

DIGITAL MARKETING & DEMAND GENERATION EXPERT

INDUSTRY EXPERIENCE

Financial Services, Enterprise Software,

Computer & Business Hardware, Food &

Beverage, Non-Profit, Government, Health &

Wellness, Publishing, CPG, Import & Export and

Building/Construction.

SUPERVISORY EXPERIENCE

7 – 140 Employees in Sales, Product Marketing,

Fund Development, Copywriting, Graphic Design

& Production, Field Sales, Research,

Telemarketing, Key Account Management &

Client Servicing, Sales Support, External Vendors

and Co-Marketing Partnerships.

SKILL SUMMARY

Marketing

Brand Analysis. Strategic Marketing Planning,

Tactic Execution. Marketing Automation. Demand

Generation & Inbound Marketing. Research &

Customer Insights. Content Marketing. ABM.

Public Relations. Co-Marketing. Social Media

Marketing. Search Marketing. Mobile Marketing. .

Advertising & Sales

Digital & Traditional Ad Sales Management. Sales

Infrastructure Development. Consultative/Adviser

Sales Training. Key Account & Strategic Partner

Expansion. Lead Nurturing & Sales Funnel

Optimization.

Non-Profit Fundraising

Donor Infrastructure Creation & Management.

High-Value Donor Acquisition. Omni-Channel

Donor Campaigns.

Business Development

Strategic Key Account Planning. Multi-Level and

C-Suite Solution Sales Training and

Management.

MARTECH STACK HIGHLIGHTS

Microsoft Office Suite. Adobe Creative Suite.

Salesforce & SFMC. ACT. Zoho CRM. ACT-ON.

Pardot. Hubspot. Google Analytics. GA 360.

SEMRush. Sigstr. Constant Contact. Hootsuite.

HTML. WordPress. Buzzsumo. SmartSheet.

Venngage. Social Toaster.

EXPERIENCE

MANAGING DIRECTOR - EVOLVE BRAND MARKETING

WILMINGTON, DE

09/2003 – 06/2018 Serviced to Fortune 500, SMBs & Start-Ups Development and implementation of data-driven omni-channel marketing strategies that increase brand visibility, engagement and customer acquisition. Establish best practices for KPI & infrastructure development. Annual marketing plans that align with core business objectives and client’s desired quantifiable results. Includes persona-based online and offline tactics, website engagement, PR, internal communications, content development, mobile app development and promotions, direct communications, ABM strategies, etc. Analysis and reporting of campaign effectiveness, identification of trends, insights and best practices for replication. Recommendations for improved marketing technology integration. Daily interaction with client teams, advertising and media buying agencies, freelance artists and printing vendors. Draft, review, approve and monitor marketing and creative briefs to ensure alignment with client’s marketing strategy. SR. FIELD MARKETING MANAGER – DEXMEDIA

CHADDS FORD, PA

09/2012 – 02/2014 $70M+ in Ad Revenue

Provided field marketing support for Chadds Ford, PA & Baltimore, MD Division Offices. Comprehensive market plan development and training support provided to division managers and media sales consultants. Included development of strategic sales and marketing plans, research, market analysis, and deployment. Daily interface and liaison with corporate functions including product development, market research and pricing. New product introduction and trial management. Guerrilla and event marketing. NATIONAL ADVERTISING SALES DIRECTOR

COMMERCIAL NEWS USA – TAMPA, FL

05/1999 – 09/2003 $9.4M in Ad Revenue

Opened satellite office for this NYC based trade publisher. Hired & trained staff of 14. Planned, directed and managed advertising sales operations for Commercial News USA, the official export magazine of the ITA and U.S. Department of Commerce. RADIO TALK SHOW HOST – 9 Years

88.5 WMNF-Tampa

880 The Biz – Miami

1510 WFAI – Wilmington

305 Brookhaven Avenue • #641 • Brookhaven, GA 30319 786-***-**** • ac7a5c@r.postjobfree.com