Sign in

Manager Sales

La Quinta, CA
October 07, 2018

Contact this candidate


Heinz U. Hofmann • ***** Stillwater Drive, La Quinta, CA 92253 760-***-**** cell

General Manager/Chief Operating Officer/Consultant

Restaurant, Hotel, Country Club and Resort Management

Operations ~ Business Development ~ Project Management ~ Construction Planning & Management

Expert in capitalizing on opportunities to improve profitability, maximize shareholder value, and facilitate growth within the hospitality industry.

Accomplished Seasoned Operations Executive and transformation strategist with 40+ years experience delivering expertise as driving force in company hierarchy. Record of quantifiable achievements fostering growth in face of change and rapidly evolving business demands. Key member of leadership to advance business objectives, create improvements, and increase efficiencies. Consistently achieve high margins, meet critical deadlines, and maintain high quality standards while improving the bottom-line. Provide immeasurable value with vast experience spanning startup operations to leading multi-million-dollar construction projects. Tackle complex assignments with flawless execution from concept to completion.

Dynamic, Strategic Advisor, Consultant, and visionary leader highly skilled in evaluating and improving efficiency of systems, implementing measurable results, and equipping organizations with tools for growth and opportunity. Talented in transforming operations, minimizing expenses, and introducing improved business strategy. Trusted consultant skilled in expanding sales and solving problems through sound judgment, structured process design, and innovation.

Client Relations/Media Relations

Employee Relations

Construction Management

Safety Regulations

Operational Streamlining

Business Planning, Budgeting, and Forecasting

Financial Analysis/Cost Containment

Project Management

Reengineering and Process Improvements

Multi-Location Renovation

Safety Regulations

Change Management

Team Leadership

Staff Management


Fluent in French, Italian, German, /Conversational Spanish /Native language is Swiss-German

Professional Experience

Worldmark by wyndham, Indio, Ca 2017 – 2018

Vacation Resort Hotel at Terra Lago for timeshare owners and guests with 450 units


Conducting arrival interviews with arriving owners and guests to invite them to update and reevaluate their ownership packages with the sales department during official presentations.

PGA WEST COUNTRY CLUB, La Quinta, CA 2016 – 2017

Private Country Club with 1500 members and 54 holes of private golf


The Property is managed by Hilton Hotels under their Waldorf Astoria Brand. I was hired to help the company understand the “Private Club” feeling better and also accommodate a proper lining up with Waldorf Astoria pillars of management. We have been able make significant changes for the betterment and the member participation in club activities is greatly increased. We currently have a new health and fitness facility with a new poolside restaurant under construction and I am actively supporting the design team for a successful opening next season.

ANDERSEN HOTELS, INC. dba HOTEL LAGUNA, Laguna Beach, CA 2011 - 2015

Historic Hotel with a very large Restaurant and Banquet Facility, generating $ 8M in annual revenues


Hired to assist this family run hotel with my expertise in turn around services. Hotel was underperforming and experiencing trouble. In a short 10 months we had worked ourselves out of the red into the black and have not looked back since. While performing my regular duties at the hotel I also groomed the company owner’s son to take over the lead and he has done so just recently. This Beach side hotel has a great reputation among the locals and the Southern California visitors. I was glad to have made a difference and great profits to the company.

THE LA QUINTA COUNTRY CLUB, La Quinta, CA 2006 – 2010 Private Golf Club offering a premier 18-hole challenging golf experience, owned by 200 equity members, generating $6.5M in annual revenues.

Consultant (2009 – 2010)

COO, General Manager (2006 – 2009)

Project managed $25.7M facility construction with autonomous decision-making authority. Spearheaded strategic expansion initiatives, formulated complex business processes, and sparked change to align with corporate direction and future organizational viability and success. Accountable for full spectrum of strategic, operational, and improvement initiatives to meet budget and Board requirements. Project renovations span from driving range to refurbishing large-scale facilities. Joined forces to reengineer facilities, manage entitlement process, supervise contractors, and coordinate team of consultants.

Notable Contributions

Slashed $2.8M in costs prior to finalizing budget by using an aggressive value engineering program and revising construction plans to maintain year-round cost-effective infrastructures without interrupting daily operations.

Outperformed the project forecast by delivering in advance of schedule and achieving $350K below budget.

Strategically steered large-scale project plans through multiple layers of government approval levels.

Negotiated and secured financing for balance of construction budget and project completion.

Consistently surpassed operational expectations year-after-year while governing as COO.

Averted member conflict while maintaining smooth operations with installation of temporary facility during property disruption and transformation.

CAREFREE HOSPITALITY, Austin, TX 2005 – 2006 Consulting company providing support to developers of master planned communities, up-scale resorts, and private golf clubs. Offer expertise in development facilities in accordance with operations, including establishment of all operational philosophies and budgets. Annual sales of $775K.

Executive Vice President

Vital role to oversee enterprise-wide business operations and foster business growth in face of rapidly evolving competitive demands. Built industry presence, maintained strong client relationships, and supported consulting and decision-making

processes for high profile accounts across Oregon, Arizona, North and South Carolina, and Texas. Offered expertise in full- scale development and management of high-end golf and resort living properties

Notable Contributions

Drove 15% growth in real estate and membership sales by executing strategy to secure revenue generating contracts.

Named president of customer’s master planned community in recognition of support and expertise.

Seized opportunity to implement an operational procedure, which led to 20% reduction in expenses without impacting the member’s lifestyle expectation.

Met business objectives with ambitious marketing initiatives and well-honed presentation and negotiation skills.

DMB GOLF LLC, Scottsdale, AZ 1998 – 2005 Industry leader in premier real estate development offering luxury master planned communities with five star amenities; revenues over $1B.

Director, Country Club Operations

Performed wide-range of functions to influence design and construction criteria for all clubs under development. Oversaw corporate development and operational management of facility-wide infrastructure across multi-site club operations with 2,500+ members. Directed design, construction, strategic planning, and budgeting initiatives for club operations in all DMB’s master planned communities. Scope of accountability included, hiring, staff management, budgeting, strategic planning, marketing, policy, and by-laws.

Notable Contributions

Fueled high employee retention rates while reporting no turnover at all levels.

Accelerated revenue growth while leading high performance teams to sell and secure memberships at full capacity.

Achieved 97%-member satisfaction among DC Ranch membership via survey regarding club experience.

Piloted initiative to renovate one golf hole, which led to $2M golf course renovation and large-scale redesign by prominent design team of Tom Lehman and John Fought.

Made key contributions to golf program development while implementing activities with PGA professional teams.

Embarked on series of projects to impact club design and membership, resulting in continued growth of two facilities that exceeded profit expectations, earned market exposure, and high status among country club communities.

Leveraged core strengths and resources to support high retention established low 22% staff turnover rate and retained original management team recruited in 1998.

IRONWOOD COUNTRY CLUB, Palm Desert, CA 1993 – 1998

Private member-owned country club offering 2 golf courses, 14 tennis courts, and 2 clubhouses, serving approximately 1000 members.

COO/General Manager

Charged with full accountability and oversight of club-wide operations. Managed $8M budget, reported to board of directors, and supervised five division managers. Developed and expanded golf programs, social events, and member-driven initiatives designed for premier, high-volume enterprise to enhance real estate opportunities and membership revenue.

Notable Contributions

Generated turnaround of $630K in GOP in first year while enduring major renovations. Subsequently met or exceeded operational budget each year thereafter.

Supervised small renovation project involving the south facing golf course patio and the office complex. Completed ahead of schedule and below budget.

Additional Experience / Consulting

President, HUH Consulting Corp., La Quinta, CA/Consulting Services, Owned Seven Boutique Coffee/Espresso Bars

General Manager, Palm Springs Spa Hotel and Mineral Springs, Palm Springs, CA

Resident Manager/Director of Food and Beverage, Grand Champions Resort, Indian Wells, CA

Vice President, Operations, Specialty Restaurants Corporation, Long Beach, CA

National Director of Food and Beverage, Fairmont Hotels, San Francisco, CA

Vice President/General Manager, Space Needle Corporation, Seattle, WA

Director of Food and Beverage, Westin Hotels, Vancouver, BC, Chicago, IL, San Francisco, CA

Managing Director, Oceanus Beach and Bay Resort, Freeport, Grand Bahama Island

Partial client consulting/management list:

La Quinta Country Club, Hotel Laguna in Laguna Beach,

Cuistot, Sunrise Company, Palm Springs Spa Hotel and Mineral Springs, The Estancia Club in Scottsdale,

Lake Tulloch Resort in California and Gut Altentann Golf Club in Salzburg, Austria


MHA, Hotel Management School, Lausanne, Switzerland • Accounting, Clos Rousseau, Cressier, Switzerland

Professional Affiliations:

Honorary Member of ACF’s American Academy of Chefs, Antonin Carème Medal Award winner 2015, Confrérie de la Chaîne des Rôtisseurs, Past Chancelier National (Natl. Vice President), Officier Commandeur, Member of the Conseil Magistral and d’Administration, Paris, (International Board of Directors). Les Amis d’Escoffier of Southern California, Commandeur. Les Disciples D’Escoffier and L’Ordre des Canardiers.

Contact this candidate