Yotsana Tripathi

Email: ac79de@r.postjobfree.com

Linkedin: https://www.linkedin.com/in/yotsana/

Phone: +1-206-***-****

DOB: 16th September 1992

Permanent Address: 2450 Aurora Ave N, Apt 431, Seattle, WA – 98109-2271 Objective

Consult brands on leveraging social and digital media, increasing their brand presence on those platforms and help B2B and B2C clients engage with their customers better. Work Experience

WAT Consult – Dentsu Aegis Network Ltd.

August 2015 – April 2018

Role: Account Lead (Client Servicing)

Responsibilities:

Account Management End to end Campaign Management, Client Interfacing and Relationships, Orchestrating Creative & Content Strategy, Live Coverage of client events on social platforms, Display & Search Marketing, Social Media Marketing, Reporting and Analytics, Team Management, Resource Allocation & Mentoring

Brands Handled:

Pepsico India, Lumix – Panasonic India, Madame Tussauds, Revlon India, SAP India, SAP Ariba, AIS Glasxperts, Revital H Woman, CDFI, boAt Electronics, Embassy of Japan in India.. Previous work experience on the following Brands as part of WAT Consult: Position: ACCOUNT LEAD

• Mirinda - Pepsico India – Campaign - #ReleaseThePressure Establishing the new brand communication, Digital & Social Media Management, Content Management via Spredfast, Website and Video Creation, Youtube Masthead Takeover, Influencer Rope-in, Display Advertising, Facebook Video Advertising KPI: Digitally increase awareness for Helpline Counselling Result: More than 10,000 counselling provided

• 7UP – Pepsico India – Campaign #BackToCool featuring Fido Dido Creation of Digital assets – Website, Artwork with Fido Dido, Influencer Outreach Program KPI: Increase Brand Mascot’s Recall in North India Result: More than 10,000 conversations generated on Social Media

• Lumix – Panasonic India – Campaign #ChangingPhotography KPI: Build digital assets and expand the imaging community Result: Orchestration of New Content Strategy, Website Creation for Building a Lumix 4k Imaging Community, Free Photography & Videography Workshops to Public, Experiential Marketing, Instagram Takeover by Expert Photographer on tips and tricks all this translating into 3k strong Lumix Community

• boAt Electronics – Creation of brand communication, Awareness and Recall via social media marketing, Blogger Outreach Program to generate social buzz & organic user content

• Embassy Of Japan, India – JapanIndiaFestival Campaign - #DiscoverJapan Creation of Website for promotional activities of the Japan Festival in India, Paid Media Promotions across different verticals – Display, Search, SMS + Email + Social Media Marketing, Collabs with content aggregators

• Global Partnership Summit – (Contract Campaign) – Robust Content Strategy for Twitter, Website Creation + Maintenance, Social Media coverage of live sessions

• MamyPoko Pants, Unicharm – Ideation & Execution of New Product launches on social platforms, FB advertising, Youtube advertising, Microsite development, Social CRM, Video Asset Creation – ideation to execution

Position: SENIOR SOCIAL MEDIA EXECUTIVE

• Madame Tussauds India– Project – End-to-end Management Establishing the brand’s presence on digital from scratch, choreographed the website + 1st figure reveal digital plan + video content (Mannequin Challenge) ideation + production + promotion, Largest Blogger & Influencer Outreach Program

• Revlon India

Social and Digital Media Management, New Product Launch campaigns ideation to execution KPI: Upselling of 10 Lakhs

Result: Achieved 3x surge in annual Budget to roll out campaigns

• AIS Glasxperts India – B2B Brand – India’s Leading Glass Provider Social and Digital Media Management, Facebook Lead Generation, Display Advertising, SEO, Handling India CEO’s Twitter, Linkedin & Quora account KPI: 50 Leads per Month from Campaigns + 1500 Website Sessions p.m (Nov’16-Mar’17) Result: Achieved 1500 sessions p.m and 60+ Leads combined from campaigns

• CDFI (Centre For Digital Financial Inclusion) – Brand Awareness Program - Research based on government’s initiative for digital financial inclusion for content generation, initiating conversations and spreading awareness leveraging social media

• Revital H Woman (Health Supplement) SunPharma Company – Campaign ideation to execution – end-to-end management, digital asset creation (microsite, videos, celebrity videoshoot)

KPI: 5 Lakh Sign Ups on the Microsite for Nutritionist Consultation and Brand Positioning Result: Achieved. Over 5,50,000 Sign ups in 3 months + 33% SOV in digital space Position: SOCIAL MEDIA EXECUTIVE

• Kwality Milk – Social Media Content Management, Ideation & execution of product launches digitally and socially

• CoverStory – Future Style Labs Company – Create brand awareness on social, content creation & execution, media investments on social to garner attention and attract target groups

• SAP Ariba – APJ (Asia Pacific and Japan) –B2B Brand – Organically amass 1k followers to the brand’s Linkedin Company group in 6 mos. by active conversations and appealing content, Handling CXO level profiles on Twitter & Linkedin Result: 705 Fans Acquired in mos. organically

• SAP India – B2B Brand

Social + Digital Media Management, Live Events Coverage on social platforms, Live tweeting for webinars

• India Celebrates – New Social Platform for Networking Opportunities KPI: Engagement (Facebook version of GOSF model)

Result: Achieved 1 million reach in 3 months

ACADEMICS

Projects

Project India – Coverage of 2014 Elections – In association with the Bournemouth University, UK: http://www.project-india.com/modi-mug-kejriwal-cap-in-indian-elections/ Education

MA in Journalism and Mass Communication, Amity University, Noida, India (2015) B.A (Hons. In Political Science), University of Delhi, India (2013) XII, Somerville School (CBSE), Greater Noida, India (2010) Achievements

Work

- Performer of the Month – October 2016 (Wat Consult) College

- Achiever’s Award – Best Organising Skills (Amity University)

- Pioneer Pillar Of Radio Amity Award (Amity University)

- Won the Dept. Title – MISS ASCO (Amity School of Communication) 2015 (Amity University) Co-curricular Activities

Television – Project Work

Directed two Live shows in college, Anchored various shows Radio – Project Work

Interviewed Bravery Award Winners of Republic Day 2014 and eminent personalities from Entertainment and Journalism, Radio Jockey Team Lead Publication

Lok Sabha Elections 2014 (In association with the Bournemouth University, UK) The Indian Minority - Blog

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