Marketing

Willy B. Ruiz

New York, NY ***** *********@******.*** 212-***-**** LinkedIn

Marketing and Events Specialist

Background includes seven years with two different Major League Baseball organizations; led departments to exceed revenue projections and standards for world-class customer service. Highly skilled at planning and executing highly-collaborative event logistics and group sales promotions, including vendor and budget management roles. Fluent in English & Spanish; a strong team player with uncompromising integrity and attention to detail. Core Competencies:

Event Production Project Management Team Leadership MS Office CRM Social Media Customer Service Contract Negotiations Vendor/Corporate Relations Budgeting Group Sales Hospitality Marketing Professional Experience

NEW YORK YANKEES, Bronx, NY April 2016 to Oct 2018 Senior Coordinator/Stadium Tours & Events

Managed the Stadium Tours Department of Yankee Stadium, including full-time office staff and part-time tour guides. Oversaw individual/group sales, marketing, vendor relationships, the overall guest experience, and day-to-day financial reporting and accounting; regularly analyzed revenue streams, costs, and net gains. Worked closely with Director of Stadium Operations, New York Yankees Foundation, Stadium Events, Box-Office, Sales, and Security teams to communicate details of all events; created weekly tour route and coordinated event planning, player functions and scheduling. Answered inbound phone calls and emails.

• Inherited a department that was losing money and operating at high cost with unsustainable staff turnover, outdated website, and minimal sales leads. Hired new staff, renewed partnerships, and rebuilt the foundation to grow the department and boost annual revenue >$250,000 in two years.

• Established relationships with attraction pass programs (NY Explorer Pass, Go City Card) to drive 20% of departmental revenue.

• Created staff schedules and reviewed time sheets for accuracy; handled payroll directly with Human Resources and Accounting Departments.

• Handled ticket sales of 50+ groups such as schools, travel agencies, camps, and clubs attending the tour. MIAMI MARLINS, Miami, FL Dec 2011 to Oct 2015

Coordinator/Groups and Special Events June 2012 to Oct 2015 Intern/Sales/Customer Service Dec 2011 to May 2012 Hired full-time after only five months of a 12-month internship; oversaw group sales, premium accounts, and individual ticket buyers. Managed all event logistics and administrative functions including reporting, contracts, agreements, invoicing, event schedules, fan communications, and website layout.

• Spearheaded a Special Events Department tasked with attracting a new stream of revenue; managed promotions budget, designed a new website, and booked groups for events that exceeded $1 million in 2015.

• Streamlined coordination of all on-field "Fan Experiences" (National Anthem, First Pitch, etc.), contributing to increased sales as high-priority clients took advantage of new offerings.

• Produced >80 groundbreaking events and promotional initiatives; delivered $1.75 million in revenue for 2015.

• Increased ticket sales by 50% for the 2015 season; skillfully organized and coordinated product awareness efforts while providing exceptional service.

• Drove sales and produced $1 million in revenue by capably directing all aspects of on-field “Fan-Experiences”.

• Negotiated cost-effective vendor contracts, secured quality rental equipment, and established the annual events and promotions calendar in collaboration with various departments.

• Contributed significantly to venue and event set-up for 2012 grand opening of Marlins Park. Education

Bachelor of Business Administration in Marketing Bachelor of Business in International Business Minor: Hospitality Studies FLORIDA INTERNATIONAL UNIVERSITY, Miami, FL

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