Marketing Specialist / Project Coordinator

NIKKI HAALMAN

Marketing Specialist Project Coordinator

412-***-**** 9172 Hubbard Rd, Allison Park, PA 15101 ******.*******@*****.*** linkedin.com/in/NikkiHaalman

PROFESSIONAL EXPERIENCE

September 2017 – Present Marketing Specialist, WESCO Distribution, Inc.

Driving Project Management for the Lead Generation Program, achieving an average of 40% secured meetings and over $400 million in revenue from 30 secured Request for Proposals.

Building Customer Relationship Management Databases for each Lead Generation Campaign while orchestrating concept and creation of campaigns; including authoring custom letters, designing labels, influencing gift selection, and securing targeted customer information to overall execution of domestic and international campaigns including collaborating with Global Account Managers, local Sales Representatives, and key stakeholders.

Renovate key materials needed for Lead Generation Campaigns and design new processes to improve overall efficiency and execution of campaigns.

Additional Marketing Activities

Design and arrange weekly newsletter targeting seven regions to present supplier specific content, promotions, and events within each region while collaborating with Regional Marketing Managers to construct key messages and produce relevant Calls-to-Action.

Conceptualize event pages and assemble customer databases for local and regional events including constructing post event email campaigns to nurture leads generated from events.

Convey marketing needs to design team to curate marketing collateral for supplier hosted events and analyze results and present sales data to key stakeholders.

June 2017 – August 2017 Marketing Intern, WESCO Distribution, Inc.

Launched a targeted marketing campaign which exceeded the prior year’s meeting retention with 41% secured customer meetings for the NECA tradeshow.

Organized a business happy hour after the tradeshow; developed marketing material, constructed and presented a budget and proposal to key stakeholders for funding.

Additional Marketing Projects

Created a workable customer database to support Master Data Management system that improved organization of core accounts and supersites within WESCO.

Collaborated on scheduling 350+ sales managers for multiple training seminars in an out of town conference.

September 2010 – September 2017 Manager (July 2014 – November 2015) / Stylist, Great Clips

Facilitated routine operations of a busy salon and reinforced consistent quality standards.

Executed a wide range of responsibilities including profit and loss management, inventory control, retail ordering, promotional set-ups, scheduling, training, guerrilla marketing, and leading staff meetings.

Coached new stylists and recorded their progress, served as their mentor and encouraged them to succeed, and orchestrated a cordial and positive workplace.

Accomplishments

Established 17% same store sales growth year over year, more than triple system average.

Bolstered overall salon product sales over 160% year over year.

Exceeded 6% bi-weekly product sales goals, retained a minimum of 30% New Customer Returns and 76% Repeat Customer Returns which contributed to the overall success of the salon and influenced team members to improve their measurements.

Achieved Highest Customer Returns out of 100+ employees over 11 locations and exceeded sales goals which secured the 2013 Franchise Stylist of the Year Award

EDUCATION

Slippery Rock University, Slippery Rock, PA Graduation Date: May 2018

BSBA in Marketing GPA: 3.5/4.00

Dean’s List: 3 Semesters

CERTIFICATIONS

HubSpot Certifications

Additional Certifications

Inbound Marketing

July 2017

Lean Yellow Belt

January 2019

Content Marketing

July 2017

Email Marketing

July 2017

Social Media

November 2018

Sales Enablement

January 2019

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