Amanda McLeod

Charlotte, NC *****

ac78ko@r.postjobfree.com • 917-***-**** • https://www.linkedin.com/in/amanda-mcleod-77706513/

Product Marketing, Communications and Account Management

Proven ability to produce integrated marketing campaigns driving brand awareness and measured business results. Experienced in developing and negotiating contracts, sponsorship agreements, strategy and product commercialization. Strong interpersonal, communication and presentation skills with more than 10 years’ experience leading and managing multifunctional teams.

Areas of Expertise

Public Relations Sales Enablement Tools and Training Exceptional Communications Skills Product and Channel Marketing Strategic Planning and Implementation Branding Marketing Campaigns Portfolio Management Market Research and Business Insights Negotiations Customer Satisfaction & Retention Business Processes Vendor Relationship Management Customer Relationship Management Product & Marketing Presentations Team Building & Leadership Customer Experience Change Management Account Development & Growth

Professional Experience

Dentspy Sirona, Inc. Charlotte, North Carolina

Marketing Communications Manager 1/2013 – Present

Responsible for product and event marketing and communications strategies, design, implementation and review for driving sales and improving customer satisfaction for 3D Imaging (Core Equipment) and software solutions, direct to clinician and through multiple distribution channels. Key contact for external agencies.

Key Accomplishments:

Oversee strategic media planning, press outreach, campaign events and all written and multimedia communication pieces. (65% Digital, 35% Print)

Develop narrative and promotional content for print collateral, digital email and posts for product information and events, including video content, press releases, articles, webinars, maintaining a high level of quality within corporate guidelines.

Defined project scope, goals, and deliverables to ensure consistency with company strategy and commitments and drive go-to-market strategy and execution of SICAT Air introduction, new software for analyzing airway in 3D and appliance based therapy for sleep apnea, resulting in significant funnel growth and new customer wins based on value proposition. (Increased sales of 20% in FY2016 – FY2017)

Manage product and event campaign’s aggressive online and social media presence, prepped speakers for campaign and educational events to further benefits of digital dentistry, e.g., company sponsored educational events, trade and distributor events, webinars and clinician testimonials.

Oversee ongoing reporting and analytics of the website to identify trends and capitalize on unmet marketing and communication needs.

Initiate research, deployment and analysis of strategic loyalty program across all company product lines.

Spearheaded creation of www.Sirona3d.com developing content and adding metadata to web pages, stories, and sections to improve SEO visibility and customer login content section for further product training and information exclusive to 3D owners.

Manage third party vendors, sales training and support and distribution channels.

Lowes Company Mooresville, North Carolina

Senior Product Marketing Analyst 6/2011 – 12/2012

Identify, develop, and evaluate marketing strategies based on Lowes corporate objectives and vendor characteristics to increase the number of vendor items on https://www.lowes.com by 35% in a six-month period. Organized and led department strategic planning sessions with vendors, documenting project milestones. Leveraged strategy and vision to define product roadmaps and ensured accurate product implementation and compliance for https://www.lowes.com

Key Accomplishments:

Responsible for reporting key metrics to management on a regular and ad hoc basis regarding open marketing subscriptions, new products, overall on-line tracking, trends and forecasting.

Liaised between organization and vendor to translate business requirements into functional requirements.

Documented SOP best practices and methodologies to enhance workflow and processes.

Enhanced overall customer experience, increased operational efficiency, and improved data quality collection.

Led and mentored a team of ten analysts.

Craneware Atlanta, Georgia

Product Marketing Manager 11/2008 – 10/2010

Craneware is the leader in automated revenue integrity solutions that improve financial performance for healthcare organizations. Directed and executed sales and marketing strategies for technology products through sales channel launch with primary responsibilities for messaging and sales enablement. Primary marketing responsibilities for Craneware’s Chargemaster Toolkit®

and new product development within revenue integrity umbrella.

Selected Contributions:

Partnered with development team to create and launch customized, high impact promotional campaigns aligned with commercialization objectives and revenue forecasts to generate sales leads and funnel growth.

Developed content strategy and wrote both marketing and technical materials for Chargemaster Toolkit.

oImproved sales performance of Chargemaster Toolkit by 15% by developing and implementing product road maps, content development for sales support and product training, including product demonstration videos, talking points, and FAQ’s as well as overseeing white paper development.

Established integrated, multi-channel marketing program including print, web, direct marketing, tradeshows, sales and training programs targeting hospital C-suite.

Strengthened business relationships and increased revenue by creating and managing B2B marketing events, company and industry sponsored programs and webinars.

Conduct, report, track, and implement market research and analysis to develop go-to-market strategy to solidify selling proposition for new product launches, i.e., Online Reference Toolkit and Prize Analyzer.

Collected product testimonials for inclusion in industry publications, articles, ad campaigns, case studies and white papers to promote and convey positive customer experience.

Contributed to development and implementation of project guidelines and evaluated preferences and recommendations of customers for innovation and enhancement purposes resulting in Best in KLAS awards for two consecutive years.

Directed development of new corporate website with responsibility for strategic and tactical execution.

HealthPort Alpharetta, Georgia

Marketing Manager 4/2006 – 10/2008

Provide results oriented product management and marketing. Responsible for developing and implementing marketing plans for new and existing product lines, competitive intelligence, CRM, (Salesforce.com), media relations, advertising, corporate website, promotions, tradeshows, product management process and key product messaging.

Key Accomplishments:

Partnered with EVP of Business Development to launch a fully integrated marketing plan for Healthport’s Recovery Audit Contract product introduction, RacPro, to aid hospitals with compliance efforts in a nationwide Medicare and Medicaid audit.

oDeveloped product positioning documents based on critical understanding of customer needs, product differentiators and competitive landscape to differentiate products and services in the market

Assisted in planning and execution of integrated marketing campaign for company merger both externally and internally, rebranded SDS Solutions to HealthPort.

Developed strategic roadmap for innovating www.healthport.com including content development and managing creative design team to leverage site content and show case product and company information and new branding.

ADDITIONAL CAREER HIGHLIGHTS

Account Director, Euro RSCG, Ambien, Tinactin, New York, NY

Account Supervisor, JMCT Inc., Welch’s, NicoDerm CQ, New York, NY

Account Executive, DDB Needham, Hershey Chocolates, New York, NY

Education and Credentials

Bachelor of Science

Texas Christian University – Fort Worth, TX

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