RYAN CASABELLA

SALES – REGIONAL/DISTRICT

ac780v@r.postjobfree.com

228-***-****

Linkedin.com/in/ryan-casabella-50b533124

EXECUTIVE PROFILE

Accomplished and highly competitive Sales Executive with over 22 years of experience in sales leadership and team management. Proficient in sales strategies, strong team leadership, increasing company profitability, and innovative marketing techniques. Repeated success in developing, motivating, and leading teams to increase profits and market share. Demonstrated success in:

Leadership and Team Development in Regional/District sales teams

Sales Management and Presentations

Sales Recruiting, Hiring, and Training to develop top performing results

PROFESSIONAL ACCOMPLISHMENTS

11/2017 – CURRENT

DISTRICT SALES MANAGER,

Dufresne and Spencer Group/Ashley furniture Homestores

Led the lowest performing sales team, out of 50 teams, to one of the top 10 performing teams within 9 months. Increased company’s profitability by 8% and created new records through management and leadership, establishing a new standard for the company.

Achieved top increase sales performance within Nashville, TN region over 6 months

Manage staff of 45 and set sales goals of 34% gross increase

Set daily, weekly, and monthly sales goals with staff and conduct performance reviews

Rebuilt the company’s lowest performing sales team, making it amongst the top 10 performing sales team within the company

Excelled in Leadership Foundation Training and Hire Right Training

Conduct weekly coaching and sales scrimmages in order to overcome objections

Analyze sales process and work with upper management to create new and improved frameworks such as daily formulated accountabilities

Strive to maintain excellent customer service daily and a solid customer base

Reason for leaving- With over 20 years in the furniture industry I would like to utilize my knowledge, talents and determination to be a top leader for a company. I am pursuing a company that will present new challenges and will enhance my career.

09/2015 – 11/2017

REGIONAL SALES ACCOUNT MANAGER, Jamison/Solstice sleep products

Researched, established, and gained market share for the company’s presence within Mississippi and Louisiana. Utilized knowledge and strategic networking to attain key accounts, gaining $3 million in additional sales.

Increased sales performance by an average of 22% each year

Established 10 new key accounts within first quarter of employment

Implemented marketing and enhanced sales training for all accounts in order to increase sales performance

Consulted with 14 independent companies, concerning marketing strategies and store management, contributing to growth in sales and a more profitable future

Implemented strategies for dealer accounts to gain margin, higher volume turns, and market shares

Presented sales training with specific strategies in performance and building customer relationships

Prepared profitable sales reports, as well as financial reports, defining the companies’ loss and profit opportunities

Traveled the state of MS and LA, managing over 102 accounts while maintaining superior customer service

Reason for leaving- After succeeding in a new career path, the CEO of a top 30 furniture retail group approached me to manage multi locations for their company. This company would provide the largest platform to showcase my experience and talents. My family was relocated to achieve this new position to the Nashville, TN area.

11/2012-09/2015

TERRITORY SALES MANAGER, LOTT FURNITURE COMPANY

Revitalized a non-profitable senior company by utilizing new progressive marketing and sales strategies, leading to record profitability within first year of employment.

Managed five diverse demographic locations covering South Mississippi and East Louisiana

Provided strong leadership in order to achieve record maximum profitability

Increased company sales performance by 28%, making it the largest increase in company history

Set daily, weekly, and monthly goals for sales staff

Conducted the hiring strategies for all company locations in order to attain top talented performers

Trained sales staff on how to reach selling potential through personally created frameworks of customer referrals, return customer purchasing, and social media marketing

Reason for leaving- The company transitioned into new ownership. I was presented with a new opportunity to transition to outside sales.

01/2010-11/2012

GENERAL MANAGER/PARTNER, LIVING TODAY HOMESTORE

Developed a start-up furniture and bedding retail store within a highly competitive market in Mississippi that quickly grew to 5 profitable locations within 2 years. Created a profitable

Business plan that exceeded initial expectations by $1 million in annual sales.

Exceeded sales performance expectations by 1 million dollars while maintaining profitable margin first year of business

Doubled dollar per square foot monthly sales compared to competitive businesses

Averaged 26 % more in sales volume than comparable retail stores within the market

Conducted sales training for staff

Built and maintained strong customer rapport within the market

Conducted daily sales staff meetings

Created and implemented strategies that lead to the continual growth of the company as well as sales staff

Reason for leaving- After growing the start-up furniture stores, my partner and I had the opportunity to sell the company for a profit and pursue other career paths.

05/1999-12/2009

GENERAL SALES MANAGER, CASABELLA FURNITURE

Aggressively established a career in the sales platform by learning all disciplines such as becoming a profitable business leader, effective marketing strategies, and developing a winning sales team.

Handled purchasing of product for sales and inventory

Led in sales volume every year while maintaining or increasing in numbers from year to year

Conducted hiring process and sales training for staff

Attended leadership and management trainings

Created innovative marketing strategies in order to increase sales and customer base

Incorporated new disciplines with sales staff

Published in the magazine Furniture Today

Attended Ashley Furniture Dealer Days in Arcadia, WI as a guest speaker

Reason for leaving- After establishing my career path with my father’s company I had the opportunity to develop a new business with a partner in South Mississippi where I could grow my experience in a new demographic.

EDUCATION

05/1999

TISHOMIINGO COUNTY HIGH SCHOOL

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