Marketing Customer Service

KENNETH E. SNOVER, JR.

*** ******* **** **** ********, TN 37153 615-***-****

****************@*****.*** www.linkedin.com/in/ken-snover-3867007/

SUMMARY OF QUALIFICATIONS

Strategic marketing, product management and communications leader able to transform and invigorate brands, companies and products for over 25 years. Substantial expertise in B2B processes, brand enhancement, product marketing of equipment that includes, but not limited to: construction and aggregate products, off-road vehicles, waste products and agricultural equipment both domestically and internationally.

Senior leadership positions held at Ingersoll-Rand, Wirtgen America, HVC, Dover Corporation, AEM and the Fiat Group, New Holland Agriculture. Experience includes market consulting, brand development, strategic planning and implementation, operational excellence, show management, dealer development, business development, agency management and directed over 460 trade exhibitions.

Led Departments with annual budgets up to $20 million and company ventures of over $100 million. Reputation for professionalism, honesty and integrity. Created a compelling vision and effectively communicated concepts, vision, motivation and strategic initiatives for continual success globally.

PROFESSIONAL EXPERIENCE & SELECTED ACCOMPLISHMENTS

DIRECTOR OF MARKETING & COMMUNICATIONS

Wirtgen Group, Antioch, TN; Road building and construction products

July 2015 – August 2018

Responsible for all North American marketing communications. Charged to initiate new corporate identity program within an 18-month timeframe, by German parent company.

Project was substantially instrumental in the successful positioning within the dealer network and end-users.

Finished 98% of project within 10 months and the remaining 2% within 3 months. Normal expectation timeline: 18-24 months.

Successfully developed and initiated Dealer Communications and Measurement Programs.

Determined Market placement for each model designation

Analyzed and determined market share potential for each product

Determined and created marketing strategies for all product offerings and tactical elements

Conducted Voice of the Customer and Distributor feedback processes

Successfully managed all trade shows including ConExpo, World of Concrete, MinExpo, World of Asphalt and all Rental Shows

DIRECTOR OF MARKETING

Dover Corporation, Chattanooga, TN; Environmental Solutions Group

January 2014 – July 2015

Managed in-house marketing communications teams and external contract partners

Dramatic overall cost reduction of 40% with 85% increase in operational efficiency.

Charged to launch a new product line (Odyssey), which eliminated a three-person pick-up system and transitioned to a one-person system. Heavily promoted all products to the sales team, dealers, media and customers.

Program revolutionized the ‘frontload’ automatic waste pick up industry providing substantial savings to customers while significantly reducing the route time.

Successfully developed and initiated Dealer Communications and Measurement Programs.

Determined Market placement for each model designation

Analyzed and determined market share potential for each product

Determined and created marketing strategies for all product offerings and tactical elements

Conducted Voice of the Customer and Distributor feedback processes

BRAND COMMUNICATIONS & PRODUCT TRAINING MANAGER

Fiat Group, New Holland Agriculture, New Holland, PA; Agricultural Equipment

February 2012 – January 2014

Previous company project completion rates were only 5% on time. SWOT analysis was performed, and individual responsibilities were assigned. Program processes were successfully executed.

On-time completion rate increased to 95%, an increase of 90% over the previous years and an overall budget reduction of 24% was achieved.

Increased productivity by 90% and reduced operating expenses by $1.2 million.

Created and implemented Strategic Marketing and Promotions plan in North America. Developed curriculum and training programs for Construction Equipment Products. Trained Dealer and Field Sales for construction equipment, onsite operations, logistics and budget processes for all training events.

Developed and implanted Strategic Marketing Plan initiatives

Determined Market placement for each model designation

Analyzed and determined market share potential for each product

Determined and created marketing strategies for all product offerings and tactical elements

VICE PRESIDENT…COMPANY OFFICER…MARKETING LEADER

High Velocity Communications/Lynx Mar Com LLC; Waukesha, WI; Strategic sales, marketing and publishing.

April 2006 – February 2012

Managed editors, photojournalists, customer service and creative teams. Responsible for global business development in new and emerging markets.

Increased new business clients by 60% and increased annual revenue by 75% during severe recession.

Analyzed all business potential and established market needs and marketing communications elements for growth and sustainability

Identify new marketing offerings for customers for successful growth

Create strategic business elements for the company and customers for successful growth during recession

VICE PRESIDENT OF EXHIBITIONS/MARKETING

Association of Equipment Manufacturers, Milwaukee, WI; Global Non-profit trade association

March 2003 – April 2006

Directed a staff of 14, serving more than 700 members in trade show and marketing activities.

Managed an annual tradeshow budget of more than $20 million with record revenues.

Reduced operating expenses by 11% while increasing productivity by over 60%

Served as Executive Director for the largest trade exhibition in the western hemisphere with more than 2 million square feet of exhibit space and a record 124,100 attendees.

EDUCATION, TRAINING & AWARDS

BA, Muhlenberg College, Allentown PA – Business Administration, Marketing Concentration

AAS, Northampton Community College, Bethlehem, PA – Industrial Management

ACE Award Winner in Advertising and Promotional Excellence

Microsoft Word, PowerPoint, Excel, CRM Programs and internal sales databases

Continual Industry Management Training and Development Programs

Emergency and Rescue Leadership Training

Fire Technology and Emergency Management Technician Training Programs

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