Digital Marketing Social Media

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Nick Arora

Web-savvy digital marketing expert with proven accomplishments in planning and executing web, SEO, PPC and social media campaigns with a view to create and maintain the company’s presence and image in the industry. Highly skilled in identifying trends and insights and optimizing performance, brainstorming new and creative growth strategies by using digital marketing docks. A committed individual who effectively evaluates end to end customer experience across multiple channels and touch points. E M P L O Y M E N T

2014 - Present FULL TIME FREELANCER & CEO – ScrollNext 2005 – 2014 DIRECTOR OF MARKETING AND PRODUCT MANAGEMENT – WiZIQ

+ Evaluated emerging technologies and provided thought leadership for adoption where appropriate

+ Handled digital marketing and production campaigns according to each project’s specific requirements

+ Measured and reported performance of all digital marketing campaigns to ensure that they meet ROI and KPI directives

+ Evaluated end to end customer experiences and provided provisions for modifications

+ Assessed emerging technologies and provided recommendations for adoption where required

+ Managed display campaign performances across various platforms and identified opportunities to optimize returns on investments

+ Evaluated and managed third party agencies and vendors and monitored advertising exposure

2003 – 2005 DIGITAL MARKETING SPECIALIST – A1 TECHNOLOGY LTD

+ Developed and implemented SEO strategies that meet specific requirements to meet set goals

+ Analyzed web behavior and performance metrics and ensured that any optimization needs were fulfilled

+ Provided recommendation for content development and strategy enhancements

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S K I L L S

Programming Skills WordPress

Core Skills SEO, SEM, Social Media optimisation and marketing, email marketing, Marketing Automation Strategies, Conversion rate optimization, Lead generation, Online reputation management & branding, Competitive analysis, Strategic Planning, Campaign Budget Administration, User experience, User interface design

Other Skills HTML, CSS, ClickFunnels, LeadPages, Unbounce, Canva Tools Google analytics & search console, Google AdWords, SEMrush, SpyFu, Ahrefs, Majestic, ScreamingFrog, MailChimp, ActiveCampaign, SendGrid, SimilarWeb, All in One SEO Pack, Yoast SEO Plugin, BuzzSumo, Buffer, HootSuite, Google PageSpeed Insights, GTmetrix, SEOSiteCheckup, WooRank, Siteliner, Google Trends

E D U C A T I O N

2000 – 2003 MCA IN COMPUTER SCIENCE ENGINEERING– Panjab University R E C E N T P R O J E C T S

https://www.toprioshop.com/

http://andersonplastic.com/

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https://www.advantage-advertising.com/

https://www.ideaelan.com/

https://www.logo-knives.com/

https://www.ricetire.com/

http://businessplanwriterhq.co.uk/

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