Social Media Marketing

CONTACT A-* Floreana, Miraway Co-op

Society,

Sitaladevi Temple Road, Mahim

Mumbai 400016

E-mail: ********@*****.***

Website: www.linkedin.com/in/sudeepsirur/

Phone: 098********

PROFESSIONAL

SUMMARY

Media Buyer and Facebook Performance Marketing Specialist with over 6 years professional experience, in a data-driven performance and inbound marketing methodology.

Managing Media buying for clients on Facebook and Instagram with monthly budgets of $150,000

Creating campaign strategy to find highly targetted audience segments Creating Facebook Bidding strategy for Manual Adsets Managing and Scaling Facebook and Instagram Ad campaigns Scaling Strategies using Lookalike Audiences, Geo-targetted adsets, Manual bidding adsets, FB Retargetting

Experience in Lead generation and CRM management and integration via Hubspot and Infusionsoft.

Email marketing - creation and strategy in email marketing campaigns Social media marketing - creation, strategy, monitoring, analytics in social media platforms like Facebook, Linkedin, Google+, Twitter Hubspot Inbound marketing certified

WORK

EXPERIENCE

OSUM Smart Electrical Solutions May 2018 Present Webfosys 24/11/2017 Present

Digital Marketing Manager

Social media marketing – building, creating strategy and implementing social media campaigns across Facebook, Twitter, Instagram and LinkedIn Email Marketing – creating and implementing email campaigns, AB testing, targeting segmented audience for email campaigns, strategy creation Content marketing strategies - guestposting, Interview blogposts, backlinking, podcasts and more growth hacking strategies.

Lead Generation - CRM setup management, integration and customization Content Management - Writing Blog posts geared towards our target audiences. PR - Outreach to Magazines, tech news, publications and Influencers Web Analytics - via Google Analytics

Data Driven Performance based Marketing

Managing Creative and Digital team to execute weekly social media/email creatives Working synergistically with the Digital team to execute Offline BTL Activities Working on the Product launch strategy for our Smart Switch in the IoT space. Media Buyer

Media Buyer for Webfosys - Top E-commerce Business in India Responsibilities:

Managing media buying team for Facebook and Instagram Ad Campaigns on Business Manager

Managing Monthly budgets between $150,000 to $300,000 Creating Facebook Ad Strategy and Highly targetted audience segments using Audience Insights, behaviours and interests

Sudeep U Sirur

Sudeep U Sirur 1

VenturePact Feb 2015 Jan 2016

CellBreaker Feb 2015 Jul 2015

Affiliate Marketing Consultant -

Amazon

Jan 2011 Dec 2014

Hewlett-Packard May 2009 Dec 2010

Creating Ad copies - Canvas and Carousel Ads

Scaling the high performing adsets using scaling strategies, AB testing, geo-targetted adsets and Lookalike audiences

Creating Retargetting Adsets

Creating Bidding strategies for the manual adsets

Managing Facebook Campaign Analytics

Digital Marketing Consultant

Social media marketing – building, creating strategy and implementing social media campaigns

Email Marketing – creating and implementing email campaigns, AB testing, targeting segmented audience for email campaigns, strategy creation Content marketing strategies - guestposting, Interview blogposts, backlinking, podcasts and more growth hacking strategies.

Lead Generation - CRM management, integration and customization Media Buyer - Facebook Performance Marketing, Managing budgets and scaling ads Managing Web analytics of our clients and generating weekly reports and presenting a direction where they can improve to take their business forward Digital Marketing Manager

Email Marketing – creating and implementing email campaigns, AB testing, targeting segmented audience for email campaigns, strategy creation Content marketing strategies - guestposting, interview blogposts, backlinking, podcasts and more growth hacking strategies.

Lead Generation - CRM Management, integration and customization Managing Web analytics of our clients and generating weekly reports and presenting a direction where they can improve to take their business forward Part of the CellBreaker branding team - working on the design aspect of the CellBreaker logo based on our company values and lifestyle Affiliate Marketing Manager - Amazon Products

Worked as an independent freelancer for marketing Amazon products Creating affiliate marketing campaigns on Amazon and Clickbank. Managing and Implementing affiliate marketing campaigns on Clickbank and Amazon Creating and managing websites on wordpress, html

Web-analytics on monitoring our marketing campaigns SEO for affiliate websites and blogs

Content writing and strategy

Senior Consultant - OVO Monitoring

Working with various teams (platform, database, network, storage and clients) in understanding their OVO business requirements and carrying out activities and project goals

Managing Web analytics for clients.

Managing SEO, social media and email marketing for clients. Providing presentations weekly to the monitoring team, to better understand the OVO monitoring solution in depth and to provide improved OVO support. Managing OVO Monitoring Tool administration and support for clients Sudeep U Sirur 2

Softcell Technologies Ltd May 2007 April 2009

Troubleshooting OVO Monitoring issues

NSP Executive

Manage clients web analytics setup for websites/application Managed web analytics tool configuration and administration for Clients Creating Custom reports, Funnel reports, Customized Dashboard, KPI’s Dashboard Generating Daily/ Weekly/ Monthly dashboards

managing the servers in the datacenter at vsnl

Integrating various other source of data for deep analysis Identifying real time usability issue on the application/websites Providing Consulting Service in Web Analytics and Search Engine Marketing Proven track record and experience in Implementation and Administration of web analytics tools

Creating and Developing MIS Reports and Call Report Sheets for clients on Website and Server Uptime.

Provide support to customers by resolving their queries via Helpdesk-Ticketing system.

Working on Web trends which is a Web Analytics software to develop monthly reports on website performance for clients

Working with clients to develop marketing strategy based on the Web Analytics TECHNOLOGIES

USED

CRM management and integration - Hubspot and Infusionsoft Social media marketing - Bufferapp, Hubspot, Hootsuite Email marketing - Hubspot, Infusionsoft, Streak, Mailchimp Web Analytics - Webtrends, Google Analytics, Hubspot and Infusionsoft EDUCATION Bachelors in Computer Science July 2003 May 2006 Wilson College, Mumbai University

CERTIFICATIONS Hubspot Inbound Marketing Certification - Year 2016 REFERENCES References available upon request.

Sudeep U Sirur 3

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