Capabilities:
Strong knowledge of corporate identity/ branding strategies... strong knowledge
of prototype development... management and coordination of departmental strategies and projects... strong knowledge of computer software technology and applications... knowledge of marketing strategy/business statistics... detailed and deadline oriented. Education:
Art Center College of Design, Pasadena, CA.
BFA, Graphic and Packaging Design, emphasis in corporate identity. August 1998
Loyola University, New Orleans, LA.
BA, Visual Arts- Graphic Design, Marketing minor.
May 1995
Independent Experience:
Evicio/ Eyepax
Headquarters: Colombo, Sri Lanka/ White House, TN
Creative Director, 2017
Evicio.com/ Eyepax.com
Software Company/ A Worldwide Parking Software Company with Interface and Technology. Capabilities: Mobile Development, Web Development, Software Development and Cloud Solution.
BF Creative Group
Creative Director, 2012- to present
BFcreativegroup.com
New Orleans and Kansas City
With close to 40 years of experience in the creative field Gary Barber and Michelle Ferguson have combined their expertise in design, branding, development and marketing to provide your company with the right tools for success. Michelle L. Ferguson
Designer/ Corporate Branding Strategist
************@*****.***
bfcreativegroup.com
In-House Experience:
Italdesign California, Inc., Irvine, CA.
Design/ Communications Manager:
Italdesign California, Inc., (IDC) is a wholly-owned subsidiary of the famed Italian design house, Italdesign, founded by Giorgetto Giugiaro and Aldo Mantovani. Specializing in the manufacturing of automotive prototypesand show cars for various international clients. Clients include: Maserti, BMW, Volvo and Kenworth. Responsibilities included: Creative direction and management of 2d corporate and design communications. Support engineering management, crew and visiting clients with all 2d graphic design communications. Establishment and maintenance of company graphic design division and implementation of automotive interior and exterior graphic design with some attention to color and trim strategies. Read and interpret engineering documents and 3d models from CAE tools such as Catia and translate into visual presentation. Development of a Photographic archiving system. Projects/Clients: Volvo Eyecar Prototype, Gauges and screens; Volvo Safety Concept Car
(SCCI) Prototype Gauges, Interior Buttons, Screens, Manufacturing Process Manual and an Operations Manual; Kenworth Interior Buck Prototype, Complete Instrument Panel, Navigation System and Interface Design and Development. August, 2000- August 2001
Ford Motor Company, Inc., Brand Imaging Group, Irvine, CA. In-House Graphic Designer:
Brand Imaging Group, Ford Motor Company, Inc., Specializing in the establishment and maintenance of the brand attributes and positioning for the Ford Trust Mark, Ford; Cars, SUV’s, Trucks, Corporate Jets, Lincoln-Mercury, Mazada, Volvo, Jaguar and Aston Martin. Responsibilities include: Coorination of all 2d corporate and graphic design comunications; ranging from visual research, conception, design strategies, logo development, proposel production, checking quality of implementation to correspondence with specialized supplementary services.
Projects/Clents: China Dealorship Development, Exos- Futuristic Product Development, Ford Motor Co. Archive CD Design, PAG Proposal Development. Mag Instruments, Inc., Corporate Headquarters, Ontario, CA. Mag Instruments, Inc., Specializing in the manufacturing of custom, mass produced, multi-functional flashlights. Responsibilities Included: Design and production of international advertising, packaging and promotional materials. Projects/Clients: Company brochure, Swiss Army knife and Mag flashlight sets and Nascar driver promo flashlights.
May- August 1999
Independent Experience:
Design Consultant:
Italdesign California, Inc., Irvine, CA.
Italdesign California, Inc., (IDC) is a wholly-owned subsidiary of the famed Italian design house, Italdesign, founded by Giorgetto Giugiaro and Aldo Mantovani. Specializing in the manufacturing of automotive prototypesand show cars for various international clients: Clients include Maserti, BMW, Volvo and Kenworth.
Projects/Clients: Company Manufacturing Departmental Procedure Manual; Complete Conception, Design and Production of Departmental Processes and Applications. The Departments consist of the Milling, Composites, Paint,and surfaces and Metal Fabication. August 2001 - November 2001
Art Center Experience:
Teaching Assisant: Ditigal Font and Logo Design, Leah Hoffmitz. Assisted intstructor on individual student critiques and application problem solving. May- August 1998
Computer Lab Assistant:
State-of-the-Art Facility
Assisited students and faculty with software applications... Identified/Resolved computer hardware/equipment problems. 1996-1998
NASA/JPL Sponsored Project:
Origins, a 20 year space program, searchiong for signs of life
(water) on Mars with infrared capabilities. Projects: Created and designed complete visual identity system and usage manual for program, Mother and Child Probes. May 1997 Skills:
Hardware: Macintosh and PC computers, digital and traditional cameras and video equipmentand Xerox/Phasee Printers and Scanners. Software: Adobe Creative Suite, Microsoft Word, Powerpoint, Etc.Printing: Offset, Litho, Entaglio, Wood Carving and Screen printing. Photograghy: Digital/ Traitional Photography with Portrait and Darkroom capabilitities. Bookbinding: Art Center: Archetype Press, Book, Box and Portfolio Design with Vance Studley.May-August 1998
Recognitions:
Art Center College of Design Student Gallery Exhibition, O-Cello Product Poster, 1997. Loyola’s Annual Juried Student Show, Honorable Mention Award Recipient, 1995. Loyola Senior Design Exhibition, 1994. Loyola’s Annual Juried Show, Third Place Award Recipient, 1993.
Affiliations:
AIGA and Brand Design Association, active member and conference participant, 1993 to present.