Marketing Manager

STEPHANIE BLAKE

707-***-**** ********@*****.***

http://www.linkedin.com/in/stephanieablake/

A strategies. campaigns, and offers skills. ability dynamic customer Highly and to manage professional Sound creative eCommerce, self-acquisition complex motivated, knowledge and with messaging direct and budgets a with and retention. proven mail, SUMMARY and expertise a effectiveness. social solid AREAS track performance Adept work media record in OF OF at multiple ethic, marketing, utilizing Strong QUALIFICATIONS in EXPERTISE against developing and marketing communication, customer growth-scrupulous SEO/innovative SEM, oriented disciplines, data, partnership attention presentation, research, and KPIs. including successful to and marketing, detail. and analytics online/go-Outstanding networking to-analysis, market to offline test

§ Superior Leadership Skills

§ Business Processes

§ Strategic/Planning Execution & Tactical

§ Strong Collaborator/ Negotiator

§ Brand Development/Marketing Mgmt.

§ Management/Supervision

§ Social Media Marketing

§ Market Research/Trends

§ Retention/Marketing Acquisition

§ Direct Mail Expert

§ eCommerce

§ Aggressive Setting/Achievement Goal

§ Budgeting/Forecasting

§ Digital Marketing

§ Social Media Strategies

§ Product Marketing

§ SEO/SEM

§ Partnership Marketing

§ Integrated Marketing

SAN FRANCISCO CHRONICLE (www.PROFESSIONAL sfchronicle.com), EXPERIENCE San Francisco, CA Jan. 2017 - Present Channel Work and customer § § § § § § deploy collaboratively Develop Identify our Analyze segments Oversee provide Develop Manage specialists. Manager touch-existing a sophisticated recommendations. and new consumer performance and and points via – retention train execute deploy subscription our Acquisition with and membership marketing data stakeholders integrated effective our a metrics programs, subscription to membership acquisition help & manager, Retention e-related program customer commerce identify identifying across acquisition benefits to initiatives, customer customer SF and sales acquisition marketing Chronicle, other gaps and program. and loyalty e-engagement and retention industry-commerce retention and strategy SFGate applying manager, retention leading campaigns. and strategy opportunities opportunities my Hearst and expertise. strategy initiatives. 4 that Report customer newspapers utilizes that as and well finding leverages target service best as to evaluating and key practices. develop all SAN FRANCISCO CHRONICLE (www.sfchronicle.com), San Francisco, CA Aug. 2016 – Jan. 2017 Retention The our high improving CREATIVEBUG, Director, Marketing Launched § § § § § § § § § § § § § § § § existing resident standards Evaluated Launched revenue Collaborated Francisco customer benefits Developed of Analyzed segments Oversaw senior Lead leadership Partnered subsequent programs. Partnered Assisted Reporting Successfully online media Produced, current Expertly Increased Drove loyalty show reducing Acquisition in department the Manager retention the 2012. expert sponsorships/management new promotions, and overall through and trends program. and LLC marketing process performance created, consumer engagement via Chronicle, the and with with Creativebug to developed, on and offline core acquisitions, strategies traits helps on directed (with our the EZ www.how identified customer programs, executed and our the & lead digital social customer Pay CEO, of membership enhanced, Retention marketing, marketing found reduce best in-internal in building performance. print creativebug.data team, SFGate attendance for Automatic cross-house developing for and provided media strategy metrics and subscriptions to an in a missed maintained lifetime to ads, acquisition identifying overall communicate and subscription churn. tested online print leading help functional data and out design and marketing, campaigns, Marketing operations, partner provided program related that leadership, Retry com)segmentation Hearst and opportunities identify customer maintained science value. new Tracked churn. loyalty/subscription-loyalty team leverages partner membership gaps, of by and growth program San to teams retention Newspapers new and recommendations this 550% online customer team sales including to editorial advocacy retention performance and Francisco, initiatives touch-direction, craft other information. emails, all promotions. in all channels and to and to applying in based marketing, which strategy, channels customer produce compelling point effectively the strategy renewals, industry-and retention engagement lifecycle SEO, programs. promotions. active to and last CA and video generates technical engagement, develop and and my Google implementation, of year, subscription insightful supervision that customer affiliate touch-based leading the marketing expertise championed art communicate evaluation and campaigns. creatives and utilized and Creativebug AdWords/opportunities and $stakeholders expanded points on 30K marketing, reduced initiatives. craft reporting, deploy my program retention, to and per of renewal and best of successfully focus and Reported new education four ROI. Google and month with tailored provided brand a practices churn marketing our sophisticated initiatives direct effectiveness. and was across execution direct analysis and programs, our 2014 membership in PPC, awareness target by findings on messaging. start-win-customers. recouped reports. thought integrate mail, the 40%with evaluating – social program. and Aug. back based of key San up. . thereby trade a to all goal and 2016 the on

§ § § § Identified and Successfully which Created Worked Design, product generated Analytics, an collaboratively and annual negotiated recognition. developed increased and marketing Product and with partnership membership secured team budget, Development members acceptance forecasted relationships growth and throughout into and monthly project that the brand delivered “Subscribe managers the expenses exposure. entire increased from acquisition and with marketing Marketing, Amazon” subscription life cycle. program, growth. Creative volumes FUTURE Brand Manager/U.S. (www.Account futureus.Director com) South San Francisco, CA 2012 – 2014

§ § § § § § Applied expenses. Cultivated corporation. Supervised Worked served Created expectations Provided as knowledge and directly leadership, the and the oversaw and liaison developed brand’s with alignment and between direction, the our social expertise content two key with media our partner top and business development to customers clients supervision strategy develop relationships to goals understand and and increasing and of were manage the five brand and company met. direct and Facebook products $marketing 4.evaluate 5M reports. stakeholders. in for awareness department strategy, their this global business by to budgets media 300%ensure needs, . and and Consumer Marketing Director 2009 – 2012

§ § § § Expertly for Directed development mail, marketing. Launched Provided over online/$developed the leadership, 15M. two offline consumer and new implementation publications promotions, and direction, circulation managed and in social seven of of both supervision all seven media related print separate print promotions, and subscription of and fiscal digital two digital direct budgets format, newsstand award-marketing reports. with with winning the distribution a rate programs combined base publications, of including and accountability 200k in-each. app and direct the Consumer Marketing Manager 2004 – 2009

§ § § Successfully Developed membership Coordinated vehicles. and managed modeling, acquisition managed four planning, and fiscal industry-marketing budgets, budgeting, leading P/programs. L statements, consumer execution and print and statistical and promotional digital analysis publications. calendars of all campaign for Other MediaLive CMP Controlled Bachelor MEDIA, Two Professional Gold International, LLC, of Circulation Awards Science, San Experience: Francisco, for Inc. Human Professional Circulation San CA. Francisco, EDUCATION Development. Group Certification. Excellence. Audience CA. Attendee Hope / RECOGNITION Direct Development Business International Marketing Marketing Publications Manager, University. Manager, Association. Audit 2000 2003 Fullerton, Washington, of - Circulations. - 2003 2004 California. DC. NY.

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