Marketing
Resume:
CATHERINE MINIUK
MARKETING & ADVERTISING ** YEARS
Strategy & Planning / Project Management
Confident, highly qualified professional with the ability to face challenges head on and execute sound decisions in a fast paced, ever-changing environment. Completes multiple projects under tight deadlines without compromising quality, handling stressful situations with a high level of integrity and ingenuity. A unique blend of creative and analytical skills with the ability to follow trends and identify opportunities for improvement, build or expand the customer base and implements innovative, cost effective multi-channel solutions.
Specialties
Experience
Independent Contractor, 2009 to present
Review and evaluate current state of local businesses and recommend / execute marketing plans that meet client objectives
• Updated website content and added online registration which led to a 20% increase in appointments.
• Developed marketing plans including website redesign, online class registration, new brand identity, SEO and promotional activities. Updates initiated a successful sale of company.
• Managed numerous projects from inception to completion including websites, emails, videos, OLA, direct mail and promotional materials.
• Developed and maintained project scopes, schedules and budgets for various marketing projects. Smartpetlove, Novi, MI, 2017 – 2018 Digital Marketing Manager Developed, executed, and measured a launch strategy for a new brand including email, SEO, content strategy, events, social, website, influencer marketing, PR, PPC and analytic reporting.
• Generated 10,000 site visitors, 2,500 leads and above industry ad click through rate in first month.
• Utilized A/B testing & Google analytics to optimize audience segmentation, ad placement and creative content.
• Spearheaded the creation of a brand identity, authored style guidelines to ensure brand was represented correctly across all platforms.
• Launched first social media presence (Facebook, Instagram & Pinterest); built awareness, generated leads & website traffic by creating and sharing engaging content.
• Assisted with design and development of website on Word Press, translating newly defined brand guidelines and SEO tactics into a compelling and engaging web presence. Near 48309
*******@*****.***
linkedin.com/in/cathyminiuk/
• CRM
• New Product Launch
• Lead Generation
• Customer Engagement & Loyalty
• A/B Testing
• Email & Direct Marketing
• Brand Building
• Content Management
• Digital Marketing
• • Strategic Process Development Accounts Management
• Resource Management
• Keyword Research
• Social Media Marketing
• SEO, SEM, PPC
• Landing Page Optimization
• Analytics
• Budgeting & Planning
MRM-McCann, Birmingham, MI, 2014 - 2017 Senior Project Manager/Account Supervisor - Cadillac CLM Utilized data and audience insights to develop and execute owner onboarding, retention and leasing programs for Cadillac as they changed their brand identity and strategic direction.
• Designed mid-life cycle email program for Cadillac owners addressing the pain points and needs with personalized content for their vehicle make and model.
• Rebranded key programs to deliver a consistent customer experience across all product categories and communication channels.
• Utilized targeted testing which led to an above average open rate for owner welcome emails.
• Led weekly status meeting with agency partners, clients, internal teams and vendors for email, direct mail and mobile application projects.
Campbell Ewald, Warren, MI, 2010-2012 Account Supervisor – GM CRM Managed a General Motors retail direct mail program from infancy, while business objectives were developed and constantly changing. Targeted owners and conquest leads with promotional offer based on risk level.
• Flawlessly delivered over 2 million mailers monthly, featuring up to 150 versions, which resulted in a 20% lift rate.
• Created a structured process improving cross-functional relationships & communication.
• Oversaw the development of creative template giving each brand it’s own look, improving process and speed to market.
• Improved quality while cutting production time & eliminating internal barriers by initiating the use of digital tools.
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Team Detroit Dearborn, MI, 2005-2008 Senior Account Executive – Ford Main client liaison that led and executed retail, lease and dealer campaigns.
• Worked with Ford Credit marketing managers to conquest sales by creating effective direct mail campaigns suitable for all brands; increased sales with A/B testing.
• Initiated the change in printing methods, resulting in a 20% cost savings and 100% mailing accuracy, maintaining creative integrity.
• Spearheaded the development and management of customized content for seven brands including images, promotional and vehicle messages.
• Played a key role in redesigning dealer website for Ford Customer Service Division, improved user interface and increased usage of tools.
Alan Frank & Associates Troy, MI, 2001-2005 Account Executive – KFC Part of a small agency team in charge of creating promotional campaigns for local KFC co-ops and franchisees, resulting in increased sales and revenue.
• Developed & implemented marketing strategies in concurrence with National promotions that met or exceeded year over year sales.
• Maximized exposure for over 300 KFC stores with local merchandising strategy.
• Handled marketing budget totaling $500,000+ for TV, radio, print and point of purchase.
• Prepared necessary documentation including meeting materials and minutes, promotional information and results, invoices and competitor information.
• Spearheaded the usage of PowerPoint for company presentations and digital viewing of videos. eRegister, Troy, MI, 1999-2001 Marketing Associate Gained first-hand knowledge of a start-up Internet company while actively going through the process of obtaining an advertising agency that would align with the marketing strategy
• Played key role the creation of promotional and marketing materials Education
Masters, Internet Marketing – 2013, Full Sail University Bachelors, Business Administration – 2000, Oakland University
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