AMITAVA GHOSH

E-Mail: ac75y0@r.postjobfree.com Contact: +91-983******* Skype Id: amitava.ghosh373

SENIOR MARKETING PROFESSIONAL

STRATEGIC PLANNING SALES & MARKETING

PROFESSIONAL SNAPSHOT

A Senior Professional with 28 years of broad management experience of driving revenue through understanding customer / market requirements in the pharmaceutical sector. Holds the distinction of leading and managing the sales operations successfully. Demonstrative excellence in conceptualizing and implementing various business strategies. Gained exposure in managing relationships for running successful business operations and service standards for business excellence.

Well-versed with Anti Hypertensives, Anti Diabetic: OHA & Insulin, Vaccines, Interferon, Interventional Drugs: Streptokinase, Urokinase, LMWH, Dobutamine, etc. Hands on experience in handling all sales & marketing activities, analysing market trends & establishing healthy / prolonged business relations with clients. Strong organiser and motivator with successful track record in directing from original concept through implementation to handle diverse market dynamics.

BUSINESS SKILLS

Strategic Planning: Assisting in formulating business plans in consultation with the top management for organisational development. Formulating long - term & short - term strategic plans to enhance operations.

Business Development: Analyzing & reviewing the market response / requirements and communicating the same to the marketing teams for coming up with new ideas for market penetration.

Sales & Marketing: Driving sales initiatives & achieving desired targets with overall responsibility of ROI. Exploring marketing avenues to effectively build consumer preference & drive volumes.

Market Scan: Initiating analysis by keeping abreast of market trends & achieving market share metrics.

Channel Management: Handling dealers on a daily basis as per the company norms; monitoring potential distributors for smooth distribution of sales & marketing activities.

Product Management: Understanding overall operations for improvement of existing products with thrust on reducing product cost and based on market trends / requirements.

Customer Relationship Management: Identifying prospective clients, generating business from the existing clientele to achieve business targets.

Team Management: Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team members.

Maximum CTC Earned : 5.65 Lacs.

EMPLOYMENT SCAN

Currently Working with Euro Healthcare Pte Ltd, Singapore as Assistant General Manager ( India ). Job description is Managing Office and entire operation of India, based in Kolkata.

Worked with Vissco Rehabilitation Aids Pvt Ltd as State Manager covering Kolkata and West Bengal till November,2017.Products which were being Marketed is Pain Rehab Management related products which are helpful to relieve pain. Also in Hardware dealt with Elbow Crutches, Walkers, Walking Sticks, Wheel Chairs, etc. Managed a team consisting of 8 members including an ASM and average business volume generation was Rs 35 Lacs per month. 1Self was reporting to NSM at Mumbai Office. (April,2017 to Nov,2017).

Engaged in giving Marketing Consultancy to Gadin Healthcare India Ltd, an upcoming Pharmaceutical Company. Assignments taken up like Building Up the Infrastructure of Gadin, Deciding Product Portfolio to be marketed, Finalizing Marketing Strategies, suggesting strength of Sales team force, Markets to be covered initially, etc.(September,2016 to April,2017).

Leaded PAN India Company M/s FOI (Future of India) Pharmaceuticals, Bangalore having tie-up with Abott in West Bengal, Bihar / Jharkhand as Regional Director & developed entire field setup which includes recruitment of Managers & Appointment of Field Force, Selection of C&F for distribution of Products of the Organization with full focus on ethical promotion & marketing consisting a group of 24+ motivated Sales units which includes Managers and effective field force of Sales Representatives.(Oct,2011 to July,2016)

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Previous employment Scan: Joined Shantha Biotechnics / Sanofi (A group of Sanofi now) as Business Development Manager from September’2002 onwards, in Kolkata Head Quarter (In- charge of Vaccine and Specialty)

Rose to the post of Senior Business Development Manager,(Sep,2002 to Sep,2011).

Out of my nine (9) years tenure with Shatha Biotechnics,promoted products of Sanofi Pasture from the year 2009 to 2011 through motivated field force.

Territories assigned: Kolkata & entire West Bengal.

Attainments:

Essayed a stellar role in launching the first Indigenous Interferon Alpha 2b,Shanferon in Kolkata and West Bengal through a highly motivated field force.

Received constant increments for improving the business generation to a large extent.

Ranked as the 1st highest performer as Manager in the financial year 2010-11.

Successfully generated a reveue of 25 lacs with just four products in a single month.

Played a key role in exploring the entire North Bengal Market and bagged an order of 8,500 vials of ARV.

Oct’99 – Aug’02 with VHB Pharmaceuticals, Kolkata

Joined as Field Manager & rose to the post of Regional Business Manager

Territories Handled: Kolkata and West Bengal

Attainments:

Successfully established the company’s products in a very short span through a charged team.

Efficiently increased the revenue generation from 5 lacs to 15 lacs per month and covered the entire West Bengal.

Capably bagged an order of LMWH of 2.5 lacs and achieved budget continuously for three years.

Pivotal in handling Top Class Cardiologists, Cardio Thoracic Surgeons, Nephrologists, Onchologists, Physicians, Paeditrics, etc.

PREVIOUS ASSIGNMENTS

Apr’89 – May’91 with American Remedies ( Dr. Reddy’s), UP as Medical Representative.

May’91 – Oct’99 with Hoechst India Ltd., UP: last designated as Senior Medical Representative.

SCHOLASTICS

B.Sc (In Biology). from, Calcutta University in 1988.

PERSONAL DOSSIER

Address : Mohan Garden, Flat No. 2/3, Block – Souri, Kamalgazi, P.O. – Narendrapur, Kolkata- 700103

Date of Birth : 24th September, 1968

List of Formulations Handled in Reputed Companies

1.Hoechst India Ltd : Pentoxyphylin,Fexofenadine,Insulin,Clobazam,Glimepiride & many other

Molecules.

2.VHB Pharmaceuticals : Hepabig(Hepatitis B Immunoglobulin),Cardiotone(Amrinone Injection),

Dobutamine,Dopamine,Methyl Prednisolone Sodium Succinet,LMWH,

Streptokinse,Urokinase etc.

3.VHB Oncology Range : Carboteen,Leukoginase,Xplatin,Gemcetabin,Capecetabin,Pemitrexid Etc.

4. Shantha Biotechnics & Sanofi : Verorab(Anti Rabies Vaccine),Typhim Vi,Hepatitis B,Pentavalent Vaccine, Swine flu & inject able Polio Vaccine etc.

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