Business, Finance, Marketing

Ann McCafferty

Summary

I offer a strong commitment to any organization and given my broad experience in various strategic & financial areas of business and management initiatives in conjunction with my excellent communication skills, I possess the qualities to understand the key priorities at each level and to be successful and instrumental in the overall objectives and goals of any organization.

My experience is extensive and diverse. The combination of my financial analysis & reporting, strategic planning, sales strategy, project management and product development skill sets, have allowed me to consistently be proficient with challenging business models. Additionally, as a result of my dedication to excellence, I have been extremely successful in facilitating growth of both the high level and daily goals and objectives of the specific departmental areas as well as the overall corporate needs.

Should you consider a possible fit within your organization, please contact me to arrange a meeting and interview where we can further discuss your strategic goals. I can be reached directly at 215-***-**** or by email at *************@*******.***. Thank you in advance for your time and consideration. Sincerely Yours,

Ann McCafferty

ANN MCCAFFERTY

6 Eastburn Drive New Hope, PA 18938 215-***-**** *************@*******.*** 1

Objective

Financial Analysis/Management or Consumer Products Management, Marketing & Development position that would leverage the benefits acquired from my extensive professional experience and provide for an effective, interactive & involved environment that cultivates positivity and success.

Profile

Results-oriented, self-motivated and personable business executive with vertically aligned experience in Management, Finance, Marketing, Strategic Planning, Direct Marketing, Sales, Product & Business Development and a proven track record of successful and profitable initiatives.

Flexible and versatile – able to maintain a sense of humor under pressure, poised and competent with demonstrated ability to pursue solutions not problems and thrive in deadline-driven environments with excellent team-building skills. Skills Summary

Business development

Business strategy plans

Licensing

Product & private label

development

Public relations

Microsoft proficiency

LPS, Vendorscape

Notary Public

Brand marketing

Financial analysis

Financial reporting

Budgeting & forecasting

Website development

Email marketing

Adobe proficiency

Tempo, Serengeti

PA Title Agent

Sales

Direct marketing

On-air/TV production

Professional presentations

Communications skills

Trade show management

Project mgmt planning

Equator

NJ Title Agent

Professional Experience

KML LAW GROUP PC JULY 11 - PRESENT

Accounting & Billing Consultant (July 2011 –January 2012) Billing & Technology Logistics (November 2012-July 2015) Director of Billing (July 2015-Present)

Management of $100MM Billing, Payoff & Reinstatement Figures, database optimization & improvements

Development of Financial roles, Policies & Procedures, Productivity & Accountability measurement tools

Restructured Billing Dept to maximize revenue while ensuring compliance and streamlining productivity

Development of Critical Management Reporting (P&L, Client Profitability, Dashboards, Flash and Productivity Evaluations)

Increased billing revenue to over $500k/weekly and reduced backlog from 4 months to 24 hours

Development of Billing Processes and programming elements automating coding and supporting documentation MI HUMMEL JAN 12 – JULY 14

General Manager (Jan 2012-October 2012)

Consultant (November 2012 – July 2014)

Manage US Operations

Increased Retailer orders by 25% from Jan 2012 thru October 2012

Developed Sales Organization with Nationwide coverage

Developed multiple product lines for future licensing and giftware categories SWISS FARMS MAY 10 – JUNE 11

Vice President Product Development & Marketing, Swiss Farms Product development, marketing, advertising, sales training, franchise marketing, social media

Develop & execute the corporate & franchise marketing strategy, media plans, brand marketing & initiatives

Management & creation of sales, merchandising and marketing collateral based on market trend analysis

Website & digital signage marketing strategy and search engine optimization plans ANN MCCAFFERTY

6 Eastburn Drive New Hope, PA 18938 215-***-**** *************@*******.*** 2

Sales & marketing strategy plans, projections and execution of Business Development Strategy Plans SANDVIK INNOVATIONS, LLC JUNE 05-DEC 09

Director of International Sales & New Business Development Senior management member of small International Publishing Company responsible for global sales growth, licensing commercialization, marketing, advertising, trade show logistics and website development

Development and implementation of key strategic goals and increased sales by 156%

Development of sales procedures and identifying key growth initiatives

Designed and developed all B2B marketing materials for publishing, packager and licensing businesses including all website development, marketing, public relations & trade show strategies KINDER & ASSOCIATES QVC BROADCASTING SEPT 03 – JUNE 05 Partner

Partner of Direct Product Marketing Company fully responsible for all facets of operations and optimization of current resources with a primary focus on product line extensions and profitability. CREATIVE PRODUCT CONCEPTS, INC. MARCH 01-SEPT 03

Vice President

Senior Executive of product marketing company fully responsible for all facets of operations and optimization of current resources with a primary focus on product line extensions and profitability. Primary revenue sources included electronic shopping (QVC), direct response, fund raising, retail and E-commerce.

Develop and implement 5 year strategic busines plan for various divisions and distribution channels

Increased EDITDA from ($500k) to $1.7million with gross revenue over 130% within 22 months and increased product line by 6 fold

Controlled all facets and logistics of on-air presentations from product development, talent recruitment and training, scripting, prop development and on-air production with QVC, the largest Electronic Shopping Channel.

Facilitated the implementation of catalog sales program and the full redesign of a retail sales support program. LITTLE SOULS, INC. JUNE 99 – MARCH 01

Vice President, Finance & Operations

Key Executive member for high-end Home Décor Company providing diverse a diverse level of experience to handle all financial functions and reporting as well as drive sales growth within existing markets as well as promoting territory and line extension growth

NUTRI/SYSTEM, INC.

Vice President, Marketing & Operations (HPF, LLC) MAY 97 – JUNE 99 Sr. Director, Product Marketing MAY 91 – MAY 97

Sr. Cost Accountant JUNE 88 – MAY 91

Senior Management member of Weight Loss Leading Company fully responsible for all factets of domestic & international Product Development, Procurement, Purchasing, QA, Customer Service, Shipping and Product Order Departments with proven success in the development of over 400 food and nutritional supplement products Education

VILLANOVA UNIVERSITY – VILLANOVA, PA

MBA Program

GPA: 4.0

PHILADELPHIA UNIVERSITY – PHILADELPHIA, PA

Bachelor Degree in Accountancy

GPA: 4.0

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