PRADEEP P PATHAK

Mobile: +91-989*******

E- mail: ac75tt@r.postjobfree.com/ac75tt@r.postjobfree.com

http://www.linkedin.com/in/ppathak1

Career Objective

Seeking Leadership position /mid /senior level managerial assignments in sales, Business development, Operations /Marketing and / Franchisee Management/ with a growth oriented organization.

Professional Profile

Thorough Operations, business development Marketing and sales professional with approx. 21+ years of experience in sales (Retail & Corporate) marketing, franchisee development, channel sales & management of education, and health care businesses in diversified verticals.

A keen planner, strategist & implementer with demonstrated abilities in devising marketing activities and accelerating the business growth.

Expertise in managing (with profit responsibility) branch operations including sales, marketing, customer service, key account management, general administration. As Business Unit Head lead a team of 150 personnel from remote locations based all over the country.

Experience in new business & market development, product positioning, supply chain management and handling distribution network.

Extensive experience in consistently raising sales and profitability for business unit/s.

Proficient in conducting doctors meet/ conferences/ symposia/ patient education training programs, Educational seminars, Round table discussions and other promotional /marketing activities.

Proven ability of resourcefully managing the centre/ business operations and establishing the same as an Independent Profit Centers.

An effective communicator of English with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.

Result oriented Professional with strong techno-commercial acumen in the Pharmaceutical/Healthcare and education Industry.

Demonstrated record of accomplishment of successfully managing team and achieving targets.

Expert in Identifying opportunities for New Business avenues, and working effectively to explore those markets

Strict believer in ALWAYS having a PLAN-B, and in the fact that POSITIVE REINFORCEMENT always works.

Knows the difference in IMPORTANT and URGENT.

Having knowledge of B2B and P2P operations.

Person with excellent techno commercial acumen for sales, marketing, operations business development and franchise management with team management ability.

Working as head of business unit from last eight years with profit responsibility.

Academic Credentials

B.Sc. (Bachelor of Science in Chemistry)- Mumbai University in April 1993 (FIRST GRADE)

Diploma in Computer Applications (NIIT- 2002)

Has completed 15 years of formal education without any gap and with excellent grades at Mumbai.

Personality Attributes

Possess strong motivation to work with people, data, and machines (computer) at work place.

A strong team player, highly competitive, moderately assertive.

Persuasion, encouragement, and mentoring mark leadership style.

Meticulous with details, preferring a well-thought-out plan before beginning any project.

Strive to bring order out of chaos. Prefer to listen and observe rather than seek attention.

Generally positive, rational and calm, takes criticism well and strives to be objective.

Well suited to work on demanding, high pressure, long term projects that require dealing with people objectively.

Equally adept at responding to a crisis which requires fast response or methodical attention to a routine task.

Have worked for health care start up organizations in diversified verticals.

Public speaking ability.

Well versed with online marketing and social networking skills.

Effective user of Following skills and qualities for achieving success:

Networking skills, Analytical skills, Time management skills, Negotiations skills, Customer focus

Innovation, managing with change, and Integrity.

Organizational Experience…. Starting from latest

Tenure Organization Designation

August 15-April 2017 Dental Mammoth ltd Sales Manager (at Consultant)

April 2013 –Feb 2014 Truworth Health Technologies pvt ltd Business Head- Health engagement

Oct 10 – Nov 2011 VNurture Healthcare HOD-BD and Operations

April 09- Dec 2009 Asian Institute of Health Sciences Consultant– sales, BD, and Operations

Jun’2007-Feb 2009 ICRI PVT LTD Regional Sales Manager

April 2006 to May 2007 OBZONE PHARMA PVT LTD Marketing Manager (Branded Generic)

Oct 2004 to Mar 2006 WANBURY LTD Area business Manager

Nov 1995 to Sept 2004 PFIZER LABS Sr. Professional service officer

(A fortune 500 company)

Jan 95 to Oct 1995 UCB PHARMA LTD Medical Representative

Sept 93 to Dec 94 INTAS LAB PVT LTD Medical Representative

Current Assignment and responsibilities

Working as Sales Manager for Dental Mammoth Ltd Thru Consultant Viz Business Access India Pvt ltd (BAI). BAI is involved with Nordic country from last 18 years.

Dental Mammoth has retained BAI for the professional services and wanted to Launch their products and services in India and wanted a Dedicated person for this assignment as Country Manager in the capacity of Sales Manager -India operations to be based at Mumbai.

Dental Mammoth is Finland (Helsinki) based, VC funded organization and founder is a Doctor from Helsinki.

Products of Dental Mammoth - Handbook of clinical Dentistry, eBook (Android and iOS) for Clinical Dentistry and Cloud based database for Dental professionals and Dental colleges

In the view of the Launching Dental Mammoth in India, following work is done starting from base.

1)Market assessment of educational products in India wrt need and scope and size.

2)Customers data base identification and creation. Dental colleges of India.

3)Marketing budgets calculation and ROI.

4)Marketing plan for three years

5)Sales Plan for three years with requirement of resources including manpower.

6)Social Media marketing plan for customer acquisition and monetization

7)Developed sales protocols, procedures

8)Advisory board formation and protocols

9)Market representation of Dental Mammoth at exhibitions and conferences

(five in last one year viz WDS, IDC, Expodent Delhi, and Bengaluru, WASDAI Belgaum)

10)Launching products at Dental colleges and Private clinic’s as test marketing.

11)Co-ordinating with Editorial team at Finland for product complaints/improvements.

12)Creating Marketing inputs (Banner, leaflet, Promotional inputs)

13)Planning PR campaign……Did not materialize

14)Creating a value preposition for investors in Finland

15)Co-ordinating and facilitating with Legal person of BAI and Finland for registration of Dental Mammoth in India as per company act

16)Collaborating with various Indian Dental associations and companies for B2B business

17)Creating MOU for joint work with various organizations

18)Signed an MOU for B2B with five CDE institutes.

19)Created a robust B2B sales model with Pharmaceutical companies and proposed to Finland.

20)Co-ordination with Medical Book Printer for Printing of Handbook (1200 pages)

21) Strategized and shortlisted medical distributors from India, Pakistan, Srilanka and Bangladesh for Launch and sales of Handbook.

22)Started Facebook marketing page and managing as Editor from India.

23)Conducting seminars at Dental colleges as part of Branding campaigns.

24) Reporting to CEO and on to CRM.

Last assignment worked

Business Head – Health Engagement solutions for TRUWORTH

HEALTH TECHNOLOGIES PVT LTD.

Was managing business unit while reporting to CEO/COO

Strategizing and launching this business unit to Pharmaceutical /health care industry.

Engagement of business relationship for new generation inputs viz software, mobile apps, patient support programs, medical devices (POCD), online applications, digital inputs for Pharma.

Recruiting and training people for various departments.

To Plan and manage, entire operations of corporate wellness program for Mumbai and Maharashtra (bio metric screening for corporates)

To manage and reduce cost of operations for bio metric screening.

Appointing channel partner for various services and products to be offered to Health care industry.

Additional responsibility as senior person includes following

Managed Mumbai office for day to day activities.

Effectively handled the operations of other divisions of Truworth group.

Lead a team of doctors, graphic designers, content writer, dieticians, and BDM’s.

Played a pivotal role for commissioning of Mumbai office (from search of premises to entering into an agreement)

MIS and Reporting to CEO /COO

Past Assignments, Roles

Was working as HOD- Business development and operations, with Vnurture Healthcare software solutions Pvt. Ltd, a start up Healthcare organization based at Mumbai.

This was a seed funded start up organization.

Managed business unit, while reporting to CEO as follows...

Managed “Healthizen “a flag ship brand of Vnurture healthcare for BD and Operations.

To strategies and manage EMR (Electronic Medical Records) sales and operations thru BDM’s.

To plan SOP and manage operations of SMS clinic (An innovative on line application sold to Pharmaceutical companies). This was an online application whose login version was sold to Parma companies. This was called SMS-clinic.

To manage entire operations of SMS-clinic.

To Manage reduce cost of operations.

As a part of senior, management, giving inputs for organizational growth in terms of contents, e-commerce, patient acquisition and monetization, and improvement in application.

Was Successful in delivering the results for operations of SMS clinic.

Played a critical role in developing strategy for customer acquisition and monetization.

Was managing operations of Mumbai, Delhi, Chennai, Bangalore, Mysore, Hubli, and Mangalore.

Handling operations of Medcom business (Medical communication business)

Significant Achievement with organizations --Key work done at AIOHS

Designation: Consultant for AIOHS

Profile: Managing the business at Mumbai/Airoli/Aurangabad for Allied Health courses as follows

While reporting to Director and Dean of AIOHS, following are the KRA’s

Managing AIOHS Vasai, Airoli and Aurangabad campus as a profit center for Asian Health, group.

To Monitor and facilitate, Timely collection of fees from students

Internet Marketing of AIOHS Institute

Responsible Educational loan tie ups with banks/financial institutions across Mumbai and Maharashtra

Managing team of 40 personnel including Centre Head, counselors, Asst. Managers, BD managers, tele. Callers and other staff of Mumbai, Airoli, and Aurangabad location.

Screening, short listing, and Appointment of Educational consultants for business Development.

Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.

Assessing the Operational Effectiveness of the Existing Systems and fine-tuning them to achieve maximum efficiency.

Recruiting, mentoring & training personnel and determining resource requirements (materials/ manpower) and directing the arrangement of the same for AIOHS, all locations

By doing all above activities, has established, AIOHS Health a reputed name as study centre for Sikkim Manipal University.

(AIOHS became no. 1 Centre in the country in the field of allied Health education for SMU DE)

ICRI-Health Achievement

Position - Regional sales Manager - Mumbai campus

Successfully launched ICRI-Health in Mumbai for MBA-Healthcare course with specialization in Hospital management OR Medical Tourism (First time in the Country)

Defined operational plan for effective running of education in Mumbai campus.

Recruiting, mentoring & training personnel and determining resource requirements (materials/ manpower) and directing the arrangement.

Managed Mumbai campus for sales and operations.

Managed team of 30 persons.

Achieved 130% of set objectives in the year of Launch.

Managed Mumbai campus as profit centre.

Successfully conducted Medical Tourism workshop in Mumbai for the time in country by private company.

Was involved in Media planning with Brand Communication Manager.

By all above, established ICRI-health as premier healthcare education provider in Mumbai.

OBZONE PHARMA ACHIEVEMENTS (An ISO 9001-2000 COMPANY

Launched successfully Branded Generic division of Ciron Drugs and Pharmaceuticals as OBZONE /OBOI Laboratory.

Effectively Managed all sales, marketing, and commercial activity of Launch phase of Branded Generic

Achieved Rs. 1 cores sales of Obzone in the first Year of launch of division

Managed business with 100% collection in time.

Pre-selected and Appointed 60 franchisee (Channel sales partner or Distributors with exclusivity agreement across the country) in a First year.

Pre-selected and Launched 60 formulations products.

Effectively handled all B2B and P2P sales leads and completed it.

Finalized, Contract manufacturing arrangement Tabs/Caps/Beta lactum range of Products

Managed all Techno commercial business this includes manufacturing on LL basis, and Third Party manufacturing.

OBZONE ACHIEVEMNT FOR EXPORT SALES (EXPORT FROM CIRON DRUGS AND PHARMACEUTICALS)

Assisted the chairman of company for Export sales as follows….

Handled business development of Pharmaceuticals formulations for customers across non-regulated and regulated markets worldwide.

Handled all business correspondence and sales administration activity, from Lead Generation to lead finalization.

Managed Product development in terms of Brand names, Art work development, packaging development

Effectively monitored and facilitated exchange of technical information, i e. Dossier, Quality checks etc...

Designing of customized LBL’s, and Marketing Literature’s and other marketing material

Played a vital role in Finalizing exclusivity agreement (MOU) with 4 distributors from overseas.

Effectively handled Web marketing of Obzone and Ciron.

Attending and convincing foreign clients for plant visit, CRM activity

Effectively managed B2B AND P2P Businesses.

WANBURY ACHIEVEMENT: (As A.B.M…This is team management role)

Managed team of ten medical sales representatives and Business in 50 % areas of city of Mumbai. i

Reduced man power turns over from 70% to 10%, by using effective leadership style.

Revived Wanbury and its corporate image in the market by stabilizing the team, solving all customers’ complaint, assuring them about good future of company.

Successfully launched Coriminic in Mumbai and brand was recognized despite tough and unfavorable circumstances. (130% Achievement with 100% collection on time)

Handled 7 distributors and 1 CFA for supply chain, coordination, and key account management.

PFIZER (A FORTUNE 500 COMPNY) ACHIEVEMENT…Senior Professional service officer:

Was recognized as person with best product knowledge in Mumbai team.

Has experience of launching high science products first time in country. (e.g. Magnex, Minipress-XL)

Acquired the Knowledge of working in corporate sale cycle, Government business and tender business)

Was successful in registering products at various institution of repute in the city/country.

Was recognized as outstanding performer, thrice in Mumbai region.

Was handling the high value mega brands of Indian pharma industry e.g. Becosules, Protinex, Corex.

Conducted the unique Patient care program (Arthritis club meeting with physician and patients)

This was as part of Patient engagement program.

Has experience of conducting 150 + CME’s over span of eight years of Pfizer working.

Has experience of conducting Medical camp, diagnostic camps as part of promotional activity.

Has experience of conducting Chemist (Retailer) meeting as part of business partnership program.

Retailer program was first of its kind in the country to develop better rapport.

Learned the art of change management as part of mega mergers with other companies.

Acquired the skill and art of working in multicultural fast paced environment which was of International standard.

Was effectively managing distributors and depot for various operational activities which ensured availability of products and increased sales.

Developed strong Medical sales experience and deep knowledge of sales functions at strategic level.

Developed market development experience for various therapeutic categories.

All above skills led to achievement of sales objectives, always.

UCB Pharma …. ACHEVEMENT: As Medical Representative

Ethical pharmaceutical sales Promotion of products to Medical practitioners

Distributor handling, key account management, CFA operations.

New Product launch, market survey

Conducting CME’s, develop KOL’s.

Achieving sales target.

Experience of promoting products which were unique and first time in the country.

INTAS LAB PVT LTD ACHIEVEMENT: As Medical Representative

Ethical pharmaceutical sales Promotion of products to Medical practitioners

Distributor handling, key account management, CFA operations.

New Product launch, market survey

Conducting CME’s, develop KOL’s.

Achieving sales target.

Ranked as highest seller of SEczol in Mumbai (1994)

Ranked second best seller of CIZA-MPS in Mumbai (1994)

Recognized as person with superior product knowledge in Mumbai team.

Professional Trainings Attended

Undergone 2 weeks professional training conducted by PFIZER INDIA as part of their (Selling skill Development Program) at Mumbai in 1995.

Undergone “S-4”,1 weeks Full Time Training conducted by PFIZER INDIA involves the special techniques to deal with difficult costumers

Completed a two days’ workshop on IBS –Initial Benefit Statements, use for sales Presentations

Completed a Four Days Workshops on C2D2 i.e. ‘Convincing customer thru discussions and Dialogues’-A very use full tool to consolidate on sales and helps to Plan better.

Successfully attended the workshop on MPSS –Multi Product Selling skills

Four days’ workshop on GROW –A coaching skills for training people

IT Skills

Working knowledge : Excellent working knowledge of MS-Office, E –marketing, Groups & social

Networking

Internet working : Excellent experience of working on Internet (Very fast Surfer/Searcher/networker…. Experience of 18 years of usage)

B2B business : Excellent Experience of launching and managing B2B, B2C business.

Personal Details

Resi. Address : C-503 Periwinkle, 100 ft. Kanakia Road, Beverly Park Mira Road (e) Thane 401107 Maharashtra. INDIA

Cell phone : +91-989*******,

Email : ac75tt@r.postjobfree.com/ ac75tt@r.postjobfree.com

Skype : ppathak4

Date of Birth : Age – 45 years, Birth at Mumbai, Physically fit

Languages known : Expert in all communicational aspect of English.

Other Languages : Gujarati, Hindi, Marathi, and Learning Punjabi.

Passport number : Valid Passport No- M8944341

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