MELANIE BIRCH
908-***-**** **************@*****.***
Marketing/Administrative Professional offering five years of diversified experience in client relations, marketing/campaign management and administrative support within the sports, media and retail environments. An outgoing, proactive and organizational team member who is seeking a career that values these qualities, while providing new challenges in the role and growth opportunities within the company. PROFESSIONAL EXPERIENCE
ELIGO CLUB NORTH AMERICA - Red Bank, NJ September 2016 - Present Sales & Business Development Manager
• Utilize LinkedIn Sales Navigator to generate new leads and business opportunities
• Schedule and implement sales calls and face-to-face meetings
• Produce and manage spreadsheets in order to better track leads, progress, and new business Member Liaison
Administration
§ Provide direct assistance to the CEO by managing prospects, reporting/forecasting potential problems and tracking crucial tasks, and book travel plans/accommodations when needed
§ Manage and consistently update a multifunctional schedule of golf events and tee times for our member base of over 200 clients across 40 private clubs
§ Coordinate various calendars for the entire office staff across multiple regions
§ Record weekly staff meetings, delegate tasks to all levels of management and ensure duties are completed timely and efficiently Campaign Management
§ Apply advanced Photoshop and Constant Contact skills to create and disseminate monthly newsletters and weekly email campaigns to promote events and other important membership updates
§ Spearhead and manage marketing campaigns including a recent campaign that resulted in $20k+ in sales
§ Create and update utilization reports that give an accurate depiction of member usage budget efficiency Client Relationship Management
§ Coordinate new member induction meetings to build and retain member relationships
§ Deliver and exceed expectations with regards to client needs including, but not limited to, building and executing golf event itineraries, assisting with various corporate events and ensuring membership satisfaction across the board
§ Possess excellent customer service skills with ability to solve problems and ensure client satisfaction Event Planning
§ Utilize strategic leadership as the organizer of two annual spring orientation events for prospects and current members
§ Execute event planning consisting of venue selection, budgeting and logistics ORION WORLDWIDE - New York, NY July 2015 - September 2016 Assistant Negotiator, Media Activation
§ Maintained and monitored the media goals of five high-profile clients while ensuring goals were met with cable networks
§ Utilized in-depth knowledge of Excel to input and update client’s media schedules and weekly deliveries
§ Prioritized daily tasks to ensure all projects were completed efficiently and effectively
§ Reviewed billing discrepancies and compiled research data to advise best-practice recommendations
§ Assisted in the training of new Assistants for the National Broadcast Department ORDERUP - Baltimore, MD January 2015 - May 2015
Marketing Intern
§ Obtained local partnerships with events, businesses and brands
§ Coordinated with managers to utilize street-teams for local events and promotions
§ Demonstrated creative thinking in strategizing marketing techniques and campaigns
§ Orchestrated ways to engage current users and increase brand awareness, leading to new sales, business partners and clients TECHNICAL PROFICIENCIES
§ Microsoft Office (Word, PowerPoint, Excel)
§ Social Media Platforms (Google +, Facebook, LinkedIn, Twitter, Instagram, Pinterest)
§ Adobe (Photoshop, InDesign, Reader)
EDUCATION
TOWSON UNIVERSITY - Towson, MD: Bachelor of Science (Business Administration, Track in Marketing); May 2015