Manager Sales

Cynthia J. Bauter

*** **** ****** ******

East Syracuse, New York

305-***-**** (C)

********@*******.***

EMPLOYMENT EXPERIENCE:

Woodbine Hospitality- Revenue Manager

*** **** ******* ******, **ite 200, Syracuse, New York Feb 2017 – Dec 2018

Duties include maximizing rooms’ revenue and yield penetration through proper management of rooms inventories through analytical and technical knowledge of hotel reservation and front office multiple systems, including OPERA, Hilton, and Best Western. Developed and recommend sales strategies, room mix and pricing. Responsible for reservation system, forecasting and reporting. Compile data, analyze trends, by utilizing Hotelligence Reporting, Star Reporting, and pricing reporting to develop accurate weekly and period forecasts and communicate to all departments to ensure appropriate staffing levels are maintained to provide quality of guest services while minimizing expenses.

Marriott Syracuse Downtown- Revenue Manager

100 East Onondaga Street, Syracuse, New York 13202 Feb 2016 – Feb 2017

Duties include maximizing rooms’ revenue and yield penetration through proper management of rooms inventories through analytical and technical knowledge of hotel reservation and front office multiple systems. Develop and recommend sales strategies, room mix and pricing. Responsible for reservation system, forecasting and reporting. Negotiate transient room rate contracts. Develop, implement, monitor and control sales strategies, conduct sales strategy meetings to ensure the proper mix of group/transient guest will maximizing occupancy and room revenues. Compile data, analyze trends, develop accurate weekly and period forecasts and communicate to all departments to ensure appropriate staffing levels are maintained to provide quality of guest services while minimizing expenses. Assist in developing, implementing, monitoring and controlling annual budget and marketing plans to assist in meeting/exceeding the overall hotel goals. Establish, measure, monitors and effectively evaluate process, policies, and procedures as well as supervise group coordinators.

The Kessler Collection -Regional Revenue Manager

4901 Vineland Road, #650, Orlando, Florida 32811 407-***-**** Mar 2015 – Jan 2016

Duties include yielding revenue for a portfolio of three Marriott Autograph properties in Orlando, The Grand Bohemian Orlando Downtown, and The Castle Hotel on International Drive, The Bohemian Celebration Hotel, and the Casa Monica Hotel in St Augustine, Fl. to maximize potential profit through employed rate and strategies in order to hit budgeted goals by determining pricing, restriction and inventory strategies for every day based on pace, demand, competition, market trends and budget, continually reviewing and updating as needed. I also analyze various competitor set reports, including STAR, Rate360, and Demand Position report for strategy opportunities to improve hotels’ results. I facilitate Yield Calls with each property to review prior period’s performance, current pace, and daily pricing and strategies to improve need periods. Perform forecasting analysis to accurately determine pace to hit budget goals, and update forecasts in revenue systems communicating pace with the properties. Work with the sales team to ensure optimal synergy between the group and transient segments and that all group decisions are profitable by analyzing and approving group rates and details. Maintain relationships and hotel information with key partners, including Online Travel Agencies, Central Reservations Office call center, Travelzoo, and brand contacts.

Four Points Studio City Orlando - Revenue Manager

5905 International Drive, Orlando, Florida 32819 407-***-**** Sep 2014 – Mar 2015

Duties included overseeing revenue management and distribution strategy of the hotel and manage day to day yield operations. Monitor Daily Pickup, strategy adjustments and reporting. Create and develop pricing strategies in conjunction with the hotel’s availability. Analyze overall monthly hotel performance and provide summary report with recommendations to improve long term strategies and provide forecast for room, revenue and occupancies at 10, 30, and 90 days intervals on daily and weekly bases. Maintain relationships and hotel information for third party reservation systems, such as Expedia, Booking.com, and Groupon to insure selling and rate accuracy. Be proficient in various brand systems to be able to pull custom data reports for analysis, update hotel information, and optimize the brand relationship by utilizing all applicable opportunities available to the hotel.

Turnberry Hotels Management Group, LLC Feb 1986 – Feb 2014

19950 West County Club Drive, 10th Floor; Aventura, Florida 33180; Phone: 305-***-****

Bill Gorman: Vice President Select Service Hotels for Turnberry Hotel Group

Within the Turnberry Hotel Management Group, I have moved throughout different positions and properties over the past 28 years.

Assistant Corporate Director Revenue Management, May 2002 – Feb 2014

Duties included Top line Revenue Management for seven owned and operated hotels. This includes 1,153 rooms, and over 50 million dollars in room revenue. These hotels include the Sheraton Orlando Downtown (Formally the Orlando Marriott Downtown) (290 rooms), The Hilton Suites Nashville Downtown (330 rooms), The Orlando Courtyard Downtown (200 rooms), The Aventura Courtyard by Marriott (166 rooms), Residence Inn by Marriott in Aventura (191 rooms), Hampton Inn Aventura (151 rooms), and the Union Station Marriott Autograph Hotel (125 rooms). Responsible for monitoring and positioning hotel inventory and rates of area market segments to achieve the highest revenue gains possible, by implementing inventory and rate controls in the Central Reservation and Revenue Management Systems of multiple brands of Marriott, Hilton. Also includes monitoring market demands and trends for pricing resistance and each property’s market competitor’s rate activity. Assist sales with pricing and group room monitoring. Participate in the revenue meetings with each property’s Revenue Management team every week.

Hilton Suites Nashville Downtown-Owned by Turnberry Associates

121 4th Avenue South; Nashville, Tennessee 32701

Manager of Front Office Operations April 2001 – May 2002 Responsibilities included overseeing all aspects of the Front Office Operations. Certified in Hilton’s RMS (Revenue Management Systems), NetRez, and System 21, and OnQ. This was a company transfer from the Orlando Marriott Downtown in April 2001. I was promoted back to Orlando to work for Corporate Revenue Management of Turnberry Hotel Group.

Orlando Marriott Downtown -Owned by Turnberry Associates

400 West Livingston Street; Orlando, Florida 32801

Director of Revenue Management November 1999 – April 2001

Responsible for hotel revenue and inventory management for The Orlando Marriott Downtown, The Orlando Courtyard Downtown, and The Courtyard Aventura Mall in Aventura, Florida. Duties included establishing inventory and rate controls, monitoring market trends and pricing strategy in the hotel competitive set. I was transferred to Nashville to work at Hilton Nashville Downtown.

Director of Reservations January 1994 - November 1999

Responsibilities included overseeing all aspects of the Reservations Department for a full-service hotel. Also, maintained group room blocks for Sales and Convention Services and issued a weekly 14-day forecast. I was promoted to Director of Revenue Management.

Communications Coordinator/Central Cashier November 1993 - January 1994

Responsibilities included overseeing all aspects of the operations of the PBX Department and property’s telephone system and the handling property’s cash bank. I was promoted to Director of Reservations.

Reservationist February 1986-November 1993

Responsibilities included all aspects of reservations. Including assisting future guests with reservations, changes, cancels, and posting advance deposits to future reservations. This also included entering group rooming lists for Sales and Convention Services. I was promoted to Communications Manager.

EDUCATION

La Fargeville Central School

Sunrise Avenue; La Fargeville, NY 13656

Jefferson Community College

Outer Coffeen Street; Watertown, NY 13601

Software Experience:

Over 30 years experience in Microsoft Excel, Word, PowerPoint, and Adobe Reader

ACHIEVEMENTS

Orlando Marriott Downtown’s Manager of the Quarter Award 4th quarter 1994 and

1st Quarter 1996.

Marriott’s Guest Service Award.

Marriott’s Revenue Achievement Award 1995 and 1999

References:

Provided upon request

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