Director of Marketing

Michelle R. LoGalbo

404-***-**** ********@*****.***

https://mlogalbo.wixsite.com/mysite

Linkedin.com/in/michellelogalbo

Atlanta, GA 30064

Creative Director of Marketing

Dedicated to innovative marketing communications creative design, development, performance and strategy. Extensive experience managing relationships up to the C-suite. Demonstrated capacity for leading large interdisciplinary teams, across continents, on highly sophisticated projects.

• Creative Design, Copywriting, Sales Presentations & Training

• Data Analysis & Insights, Reporting Dashboards, Return on Investment (ROI) Forecasting Experience

InterContinental Hotels Group Atlanta • Sr Global Marketing Manager January 2014 – May 2018

Directed a team leading the technology, insights, creative, trends, annual plan, segmentation, testing, and reporting of global incentive and relationship-based consumer marketing campaigns across email, web, mobile owned and paid media channels.

• Shifted business to IHG brands using Lifecycle Marketing trial, share of wallet, retention, and reactivation strategies, generating more than $200M in incremental hotel revenues annually and 22:1 ROI.

• Designed, developed, and delivered customer-centric marketing communications aligning with IHG Rewards Club brand value proposition and driving member engagement, delivering increased hotel revenue to IHG, as well as partner cobrand credit card programs and other cross sell marketing to drive ancillary revenues.

• Controlled $10M marketing budget with leadership of analytics dashboards, reports, and program presentations; strategic consultant for revenue gap plan and industry media trends. The Weather Company an IBM Business Atlanta, NY • Director Product Marketing 2012 – 2014

Managed advertising sales product marketing team, while reporting directly to the Senior Vice President of Strategic Sales Solutions in an entrepreneurial, fast paced culture.

• Maximized demand generation and industry recognition including Digital A-List, Digital Content Newfront, and Top 20 most popular mobile media brand award.

• Leveraged research studies, industry data, and trends as the key driver of Upfront/Newfront core brand pitch presentations, sizzle videos, case studies, and core value propositions.

• Developed a client solutions site with Sales and Product Leaders, C-Levels and Board of Directors that resonate with marketers.

• Managed events, Public Relations, and partnerships including Disney, The Home Depot, Toyota, Walmart, Advertising Week, WSJ, IAB, MMA, Adobe, and Cannes Lions to drive demand generation.

Michelle R. LoGalbo

404-***-**** ********@*****.***

https://mlogalbo.wixsite.com/mysite

Linkedin.com/in/michellelogalbo

Atlanta, GA 30064

Experience

DigitasLBi Atlanta, NY • Account Manager, Sr Account Executive 2007 –2012

Lead a team of Account Executives on Delta Air Lines’ award-winning Marcom and CRM global marketing initiatives. Fostered client relationships with over 50 clients and a multi-million-dollar retainer.

• Aligned strategy, project management, and campaign execution bringing Delta Air Lines to #1 Airline in the world with 28% advertising awareness as an International carrier.

• Partnered with Lippincott to take new brand across global digital and offline channels.

• Redesigned email templates and delta.com site.

• Owned the most successful digital fare sale campaign with multi-million-dollar budget and incremental revenue.

• Piloted and managed the email customer statement featuring the first miles-to-status meter.

• Launched new brand identity of sponsorship signage, paid outdoor creative, GIDs, In-Flight Entertainment marketing content, and SkyMiles magazine ads. Additional Experience

Cablevision Systems Corporation NY • Sales Account Executive Time Warner Cable Syracuse • Media Buyer, B2B Sales Marketing Coordinator Macy*s Advertex Communications NY • Media Analyst

Education

MBA Global Management Lemoyne College, Syracuse

BS Marketing & Fashion Design Syracuse University, Syracuse Certified DMA Marketer

Background & Skills Continued

• Competencies: Salesforce, Tableau, Jira

• Thought Leadership: Global Toastmasters Club

Member, SES Atlanta, CES, MMA Forum How to

Buy Digital Media

• Gallap Strengths: Strategic, Learner, Achiever,

Futuristic, Activator

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