James R. Barrett

Alpharetta, GA ***** 678-***-**** ac7532@r.postjobfree.com www.linkedin.com/in/jamesbarrettgma/ Senior Manager/Director,

Marketing Communications, Digital, Brand, Content & PR

“I Live to Grow. I Work to Build.”

Marketing Communications expert who adds creative spark and innovation to strategic and tactical marketing objectives. Gets results, builds enthusiasm + responsiveness, and delivers customer satisfaction. Extensive knowledge of branding, design, digital marketing / social media, marketing automation / database / CRM, web management / analytics, campaign / project management, content administration, and marketing ROI. Experience

BRIGHTREE LLC / Lawrenceville, GA April 2016 – January 2019 Customer & Partner Marketing Manager: Developed customer and partner marketing and assets to drive increased engagement, satisfaction, cross-sell and retention among existing clients. Oversaw content and flow of customer-facing communications to ensure clarity, consistency and cadence. Managed reference/testimonial programs and created compelling customer reference case studies, videos and other assets. Administered partner marketing initiatives to successfully implement new vendors into existing product mix and communicate value and differentiators to existing base. Managed digital marketing campaigns and analytics for email, web, online and social marketing.

Led customer marketing/relationship management practices leading to better customer engagement, retention and revenue, resulting in 20% overall decrease in customer whitespace

Established positive marketing momentum for more than 10 new partner relationships over two-year span

Developed customer-focused advertising program resulting in 10x increase in leads INTRADIEM, INC. / Alpharetta, GA February 2014 – January 2016 Marketing Manager, Digital, Brand, PR: Managed all online marketing and advertising activities, brand presence, PR/media relations and social media for targeted global audience. Led website and blogsite development, design, content and positioning, including ongoing relationships with paid blog contributors. Administered marketing automation and provided support for marketing segment managers on account-based email and webinar campaigns. Developed and implemented brand strategies for consistency and awareness within newly established SaaS category. Managed creation and distribution of sales-focused marketing materials, including multimedia

(animated videos, customer testimonials, etc.).

Oversaw realignment of website and blog for messaging and solution focus, increasing key web traffic metrics by 30% and web leads by 13% YOY

Established successful sponsored advertising initiatives surpassing expected CTR by 12%

Improved lead generation for media and advertising by 8% despite reduction in budget and frequency THE NETWORK, INC. / Norcross, GA November 2010 – January 2014 Senior Manager, Marketing Communications, PR: Led corporate brand for design, messaging, positioning and content, with heavy emphasis on written communications. Collaborated with product marketing and sales teams to conceive, develop and produce marketing materials including blogs, collateral, case studies, interactive tools, trade show/event content, email campaigns, etc. for a global audience. Administered website content and direction. Wrote corporate communications/public relations materials and managed all PR and media activities.

Created multilevel campaigns resulting in a doubling of sales pipeline and 40% increase in sales revenues

Wrote, published and marketed company’s primary benchmarking report, achieving the highest lead generation results three years in a row

Received Phoenix Award for Writing from the Public Relations Society of America, Atlanta Chapter HD SUPPLY, INC. / Atlanta, GA; Orlando, FL April 2010 – November 2010 Senior Manager, Marketing Communications: Developed and executed field communications strategies and marketing projects. Consulted, wrote and/or edited announcements and press releases. Produced quarterly internal newsletter, including regional win articles, operational updates, HR news, etc.

Collaborated with Major Account team, resulting in division’s largest sales opportunity to date

Implemented media plans for new product lines, increasing placement rate / impressions by 24% SELF-EMPLOYED CONTRACTOR / Atlanta, GA January 2009 – April 2010 Marketing Consultant: Developed content for corporate and product collateral, newsletters, press releases, blogs, e-mail campaigns, web resource center, etc. for B2B technology clients and non-profit organizations.

Published 100+page catalog for national non-profit, on time and under tight time and budget constraints JACADA INC. / Atlanta, GA August 2007 – December 2008 Marketing Communications Manager: Coordinated global multi-level marketing campaigns involving branding and positioning, creation of sales tools, web content and SEO management, PR functions, and communications support for other marketing initiatives. Provided design support and copywriting for industry articles, advertising, customer profiles, and collateral. Expanded SEO and online marketing deliverables and collaborated with web administration to establish best practices initiatives.

Increased internal and external marketing deliverables by 500% within first six months of tenure

Developed comprehensive customer success communications program

Created company’s first corporate branding and identity guide AGILYSYS, INC. / Alpharetta, GA April 2003 – April 2007 Corporate Communications Manager: Directed global websites for content and structure, including copywriting and design administration. Formulated marketing and communications strategies for promotions, events, and special initiatives. Served as “final phase” editorial approval point for all external materials.

Led comprehensive corporate website redesign for content, messaging and layout in less than six weeks

Successfully managed creation of collateral and messaging materials during corporate restructuring in an eight-week span, receiving multiple accolades for results, project coordination and responsiveness KEYLINK SYSTEMS / Alpharetta, GA April 1998 – April 2003 Marketing Services Manager: Managed in-house and outsourced copywriters, designers and production managers. Collaborated with product marketing and sales teams to conceive and create multi-level marketing materials and collateral. Gained recognition for group’s cross-departmental marketing efforts. Selected by executive management to cross-functionally facilitate company merger and rebranding.

Contributed to the company’s multi-year stature as worldwide top-five IBM partner

Published award-winning technology newsletter (Award of Merit, Society of Technical Communication)

Devised and implemented quality-related continuous improvement and training efforts; assisted in development of application for IBM Mark of Quality Award (National Winner) Education

Bachelor of Arts, English/Journalism; Georgia State University, Atlanta, Georgia Proficiencies & Skills

Marketo, Salesforce, Adobe Creative Suite, Adobe Premiere Pro, Hootsuite, Pardot, Wordpress, HTML, Google AdWords, Google Analytics, LinkedIn Advertising, SurveyMonkey, Smartsheet, Vimeo