Ashley A. Comer

*** ******** *** ************ ** 22815 540-***-**** ac74sk@r.postjobfree.com

SENIOR SALES & RETAIL MANAGEMENT DEVELOPER

Networking & Communications • Relationship Management • Sales Technology Tools

A top-performing Sales and Retail Account Developer with extensive experience driving competitive and fast paced sales growth while maintaining complete customer satisfaction. 17 years’ experience in retail account management, training & development and sound, effective conflict resolution with-in assigned territories. Excels in environments and use of critical skills to serve diverse clientele by consistently setting and meeting short- and long term objectives through problem solving and strategic sales talents. Seasoned, negotiator, and sales strategist.

[i DISTINCTIONS AND QUALIFICATIONS

Vendor & Broker Relations

Brand & Territory Management

Conflict Resolution

Cross-functional Collaborations

__ Sales force

__ CAS

__ Spring Mobile

__ RED

_ Food & Beverage Experience

_ Needs Identification & Analysis

_ New Product Launches

_ CMA Selling Contracts

_ Corporate Profitability Reports

Forecasting & Pricing

Reporting Tools

Sales and Marketing Strategies

Design Machine

Training & Development

PROFESSIONAL HISTORY

2005 to Present: Coca-Cola Bottling Company Consolidated/ Coca-Cola Refreshments, Staunton, VA

- Account Development Manager

Recognized for account growth and commitment to success to manage and direct the accounts in assigned territory, teaching and helping to coach a sales team for it to deliver assigned budgets and Gross Profits

Drives success throughout assigned territory through hands-on accountability and executing sales goals utilizing business Look of Success Models as well as marketing campaigns to foster individual professional development and customer engagement. Maintain and replace POS in outlets.

Establish and maintain professional relationships with Store Management teams to identify sales opportunities within the outlet

Leader among team and management, comprehensively analyzing data and identifying actionable items for developing strategic growth initiatives while driving profits and growth

__ 10 straight years of sales route Small & Large store volume increase.

__ Team Lead for the Virginia East RSA reporting pricing and Competitive trends in the RSA for CDM lll Walmart.

__ Team lead on Capabilities training RED champion Lead for SC2 SC1 for the Virginia East RSA. Delivered 14% sales growth through in-depth weekly, monthly and quarterly analysis of sales and forecasts, implementing action plans in accordance with market trends and expectations and assigned company initiatives

Collaborate with diverse internal teams and external contacts to expand territory and brand reach, developing relationships at the local, regional and district levels to increase sales and displays by outlet

Skillful at developing and managing numerous successful retail programs simultaneously with marketing, advertising, sale price promotional strategies, replenishment/fill rate processing and speed to shelf

Exemplary analytical capabilities in evaluating industry, account and channel sales/marketing trends and implementing adjustments to maximize corporate and account sales/profits

Excellent communication and presentational skills and proficient at quickly gaining an understanding of how to discuss opportunities and convey information in the accounts terms A natural entrepreneur skilled at realizing and evaluating new business opportunities in existing and prospective new accounts

High level of energy capable of adopting a number of roles simultaneously within an organization working with all corporate disciplines.

Extraordinary problem solver with strong interpersonal and negotiating strategy skills that are driven to succeed with built-in win/win results

Exemplary analytical capabilities in evaluating industry, account and channel sales/marketing trends and implementing adjustments to maximize corporate and account sales/profits

Excellent communication and presentational skills and proficient at quickly gaining an understanding of how to discuss opportunities and convey information in the accounts terms

Improved efficiencies through strategic collaborations among merchandising, distribution, and warehouse partners.

Diligently follows-up through weekly visits to ensure forecasts and activities are appropriate executed

Engaged expansive contact portfolio to establish presence in Walmart, driving growth through quarterly meetings to identify areas for expanding Coca-Cola’s presence

Established presence as Go-To for Walmart’s, Food Lion, Giant Carlisle, and 7-11 SC2 SC1incorporating business reviews for suggesting selling opportunities that will grow sales and gross profit

Ashley (AC) Comer

2002 to 2005: Bleu Water Company/ Central Coca-Cola, Harrisonburg, Va

-Route Sales Representative

__ Responsible for sales and delivery of the 5 gallon water and Coolers. Identifying and acquiring new customers from up-selling the brand and other items and service. Partnering with With S&D Coffee for Sales of the Coffee And Brewing Machine.

__ Served 1,700 customers, Maintained sales growth and monthly annual sales goals. Marketed the Bleu water coolers, and private label bottled water to new and existing customers. Successfully marketed and closed major accounts including Walker Manufacturing, Wintergreen resort, Guardian Fiberglass, Virginia Inland port, Southeastern Containers, and Stanley Door Company

1999 to 2002 Lowe's Home Improvement, Harrisonburg, Va.

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E D U C A T I O N

Blue Ridge Community College

1998/1999

[i]

A.C. always makes time for

His teammates and customers. He has a

passion for the business and his

team. He works well with both his

internal (Distribution, Merchandising

and Business Development teams)

and external customers to achieve

results. He is a quick learner.

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