Emily Parkhurst

Austin, TX

303-***-****

ac74ok@r.postjobfree.com

www.linkedin.com/in/emilyparkhurst/

http://emilyparkhurst.wixsite.com/portfolio

SUMMARY

Bold, empathetic, and motivated product designer with expertise in determining functionality and enhancements which benefit the user. Highly effective at building productive relationships with customers and colleagues. Offering a successful career history comprising more than 13 years.

EXPERIENCE

User Experience Architect and Product Designer

Dell Technologies, Round Rock, TX Aug 2014 - present

• Design and maintain the Design System used by over 5,000 users, giving a single source of truth for usage, code, and design of components

• Create wireframes for the Design System as well as all Dell components; documenting their interaction, responsiveness, logic, visual, and content notes for designers, developers, and content strategist to reference

• Develop and maintain relationships across teams to sale and evangelize the Design System

• Educate teams on requirements and best use cases of design patterns ensuring industry best practices and consistent user experience across digital products

• Facilitate user-centered design and lean/pivotal practices, accomplishing faster time to market, increased productivity, and lowered cost of development

• Evangelize and train teams in web accessibility, striving for WCAG 2.0 AA

Content Strategist and Information Architect

National Instruments, Austin, TX Aug 2012 - Aug 2014

• Strategized, designed and implemented user centered experiences through, sitemaps, flows, content strategy, wireframes, and prototypes, to deliver value for the user and leads for NI

• Coordinated and project managed resources, schedules and plans over cross functional teams

• Conducted usability testing and utilized analytics to define user centered experiences

• Identified content strategy through comprehensive mental models organized to the buying cycle to enhance customer experience, making it easy for customers to understand, evaluate, purchase, and get support for over 700 products

• Educated and implemented site wide Search Engine Optimization (SEO) strategies to ensure maximum exposure in search engines

Client Success Strategist

Apogee Results, Austin, TX Apr 2011 - Jan 2012

• Efficiently managed a $75,000 book of business for B2B and B2C clients through SEO, Social Media Marketing (SMM), Google Analytics, Conversion Rate Optimization (CRO), Email Marketing, and Pay Per Click (PPC) campaigns

• Strategized and project managed online marketing campaigns to reach client specific goals

• Evaluated websites for design, functionality, usability, and conversion opportunity as well as analytics and conversion tracking for data measuring and ROI

• Developed relationships and earned clients trust and confidence, as their project manager and online marketing thought leader

Internet Marketing Account Manager

Clay Pot Creative, Fort Collins, CO Apr 2007 - Jan 2011

• Analyzed, developed, and executed the online marketing campaigns through SEO, SMM, Google Analytics, and PPC campaigns for 18 B2B and B2C clients. Increased site visits by over 400%

• Oversaw more than $20,000/month in PPC budget via Google, Yahoo, Microsoft, Facebook

• Doubled client ROI through PPC optimization

• Attained 171% increase in Facebook Fans/Likes within one month

SKILLS

Client relationships, Strategic marketing, Organized with attention to detail, Quantitative & qualitative market research, Consumer behavior, Excellent interpersonal skills, Teamwork and collaboration, Analytics, User centered design, Wireframing, Facilitation, User research, User experience, Marketing, Market research, Customer behavior, Consumer behavior

EDUCATION

B.S. Business Administration Colorado State University

Fort Collins, CO

Concentration in Marketing, Focus in Psychology

Delta Sigma Pi - Professional Business Fraternity

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