Marketing Social Media
Resume:
Chris N. Mays
Communication Strategist
**** **** ***** **** *********, San Diego, California 92110
**********@*****.***
Skills
Content management Copywriting
Branding Ideation
Creative directing Social media
SEO
Design
Presentation development Strategic planning Research
education
Platt College Associate Degree Graphic Design
Oregon State University Journalism Studies
PROFESSIONAL PROFILE
With over 15 years of creative experience, I have a proven track record in a wide range of industries, including banking, hospitality, culinary, automotive, technology, sports, gaming, law, residential construction, and health and wellness.
EXPERIENCE
COMMUNICATION MANAGER
Youngevity in San Diego, California: 10/2017 to Present
Responsibilities include overseeing external communications, to ensure a consistent brand voice throughout all marketing channels.
Noteworthy accomplishments include spearheading a national health campaign (ygybetterhealth.com), which has increased distributor engagement and boosted nutritional product sales.
Led a department-wide effort to promote our 2018 convention, resulting in record attendance (over 2,000).
Drafted and coordinated all public relations content for both the Better Health Now campaign and the 2018 convention, including ongoing communication with an outside firm to ensure strategies were followed and goals were met.
SENIOR COPYWRITER
LifeWave in San Diego, California: 5/2014 to 9/2017
Drafted all marketing related content.
Created effective brand identity strategies for important product launches.
Spearheaded launch of the fitness product, WinFit, resulting in nearly $18 million in opening-weekend sales (a company record).
Worked with outside public relations firm over a one-year period to support product launches, company benchmarks, and human-interest stories – responsibilities included drafting press releases, and acting as point of contact on respective placement in various media outlets.
SENIOR COPYWRITER
BancVue in Austin, Texas: 4/2008 to 11/13
Tasked with drafting and managing content for all business-to-business efforts, marketing directly to over 1,3000 community banks and credit unions nationwide.
Managed all business-to-consumer marketing that targeted customers on behalf of these community institutions, resulting in significant increase in new account holders.
Helped develop the national banking brand, Kasasa, which offers free, interest-bearing checking accounts and increases account retention.
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