Chris N. Mays

Communication Strategist

512-***-****

**** **** ***** **** *********, San Diego, California 92110

ac74dy@r.postjobfree.com

Skills

Content management Copywriting

Branding Ideation

Creative directing Social media

SEO

Design

Presentation development Strategic planning Research

education

Platt College Associate Degree Graphic Design

Oregon State University Journalism Studies

PROFESSIONAL PROFILE

With over 15 years of creative experience, I have a proven track record in a wide range of industries, including banking, hospitality, culinary, automotive, technology, sports, gaming, law, residential construction, and health and wellness.

EXPERIENCE

COMMUNICATION MANAGER

Youngevity in San Diego, California: 10/2017 to Present

Responsibilities include overseeing external communications, to ensure a consistent brand voice throughout all marketing channels.

Noteworthy accomplishments include spearheading a national health campaign (ygybetterhealth.com), which has increased distributor engagement and boosted nutritional product sales.

Led a department-wide effort to promote our 2018 convention, resulting in record attendance (over 2,000).

Drafted and coordinated all public relations content for both the Better Health Now campaign and the 2018 convention, including ongoing communication with an outside firm to ensure strategies were followed and goals were met.

SENIOR COPYWRITER

LifeWave in San Diego, California: 5/2014 to 9/2017

Drafted all marketing related content.

Created effective brand identity strategies for important product launches.

Spearheaded launch of the fitness product, WinFit, resulting in nearly $18 million in opening-weekend sales (a company record).

Worked with outside public relations firm over a one-year period to support product launches, company benchmarks, and human-interest stories – responsibilities included drafting press releases, and acting as point of contact on respective placement in various media outlets.

SENIOR COPYWRITER

BancVue in Austin, Texas: 4/2008 to 11/13

Tasked with drafting and managing content for all business-to-business efforts, marketing directly to over 1,3000 community banks and credit unions nationwide.

Managed all business-to-consumer marketing that targeted customers on behalf of these community institutions, resulting in significant increase in new account holders.

Helped develop the national banking brand, Kasasa, which offers free, interest-bearing checking accounts and increases account retention.