Manager Marketing

MITCH KRUSE Technology Product Management and Marketing

206-***-****, **********@*******.*** LinkedIn: www.linkedin.com/in/mitchkruse1/

Senior level technology product management and marketing professional with a rich set of skills in the development, launch, marketing, and sale of enterprise cloud, SaaS, and desktop software technologies. Adept at building roadmap and strategy, gathering voice of customer (VOC) requirements, agile software development, impactful product launches, building sales channels, partner relationship management, virtual team leadership, and project management.

Experience

Microsoft Cloud + Enterprise Division (contract) September 2017 to Present

Product Marketing - Azure Cloud Solutions

Drive development of marketing tools for Azure solutions such as website, videos, collateral, and webinars.

Liaise with field sales and Azure cloud engineering on product and marketing strategy and tactics.

Create and manage outbound messaging and communication channels for internal and external audiences.

Manage multiple work streams for event planning and marketing.

Zetec Inc. – a division of Roper Technologies 2014 to 2017

Senior Software Product Manager

Increase all inbound and outbound product management and marketing activities for utility software products.

Optimize R&D spending through detailed market analysis and business justification for new products.

Enable strategic decision making by monitoring and reporting financial performance and future projections.

Work closely with sales and utility customers to capture product requirements and drive into engineering plan.

Product owner for sprint planning, daily scrums, user story acceptance, retrospectives, and product demos.

Plan and execute all activities around launch of new product releases across global organization.

Drive pricing, positioning, messaging, deployment, training and customer experience for software products.

Microsoft – Product Management and Marketing (contract roles) Multiple dates

Server and Tools 2014

Manage launch and field training of software asset management tool to improve customer engagements.

Coordinate vendor resources to build marketing materials, technical tools, websites, and other assets.

Managed Services Divisions 2011 – 2014

Create and launch product support offering for Office 365 partners working in the cloud space.

Launch and facilitate new Customer Validation Services for Developer Guidance organization.

Build external advisory council and coordinate and manage membership, participation, and performance.

Windows Division 2008 - 2010

Planning, market research, messaging, and launch execution for Genuine Windows anti-piracy team.

Create and promote Windows consumer personas for anti-piracy campaign for internal engineering groups.

Recruit, manage, and grow global solution partner and reseller channel for new startup business group.

Office Division 2005 - 2006

Drive work stream for the creation and delivery of sales and marketing tools for launch of Office Visio 2007.

Foster interaction with partners, subsidiaries, and industry groups to define market penetration strategies.

Create, launch, and facilitate operations of Visio user group within Microsoft.

Global Smart Energy 2010 to 2014

Director of Services Marketing (consultant)

Develop, patent, and launch flagship Springboard Services® program for Smart Grid consulting offerings.

Define and execute go-to-market strategy and develop opportunity for Smart Grid consulting industry.

Recruit and build partner consultant channel, create and execute contracts, pricing, terms and conditions, etc.

MITCH KRUSE, page 2

Amazon 2010 - 2011

Product Management and Marketing (contract) – Amazon Payments

Plan and execute launch of Amazon payments services into new international markets.

Establish go-to-market strategy and planning milestones and criteria in Germany and UK markets.

Create marketing plan and field programs to drive adoption and acceptance of Amazon products in Europe.

Manage internal groups and external consultants on the building and delivering of key launch deliverables.

Aptean Enterprise Software 2007 - 2008

Senior Product Marketing Manager – ERP Products

Responsible for strategy and execution of marketing programs for Manufacturing ERP business unit.

Provide positioning and messaging, website and collateral content, and web optimization marketing strategy.

Built strategic partner relationships with best-in-class technology application software vendors.

Drive branding and awareness, press and analyst relations, sales readiness and customer support activities.

Other past roles and companies

Sr. Product Marketing Manager – Unified Communications Products NEC America - Seattle, WA

Sr. Product/Program Manager - Geospatial Software Products Lizardtech - Seattle, WA

Group Product Manager – Data Storage Software Products Quantum Data - Redmond, WA

Product Marketing Manager – Computer Aided Design Products Siemens - Bellevue, WA

Engineer Applications Engineer – Computer Aided Design Products Siemens - Bellevue, WA

Sr. Mechanical Engineer/Program Manager – Sensor Products Group Halliburton – Houston, TX

Education

Master of Business Administration, University of Houston – Bauer School of Business Houston, TX

Emphasis in International Management and Marketing of Technology Products

Bachelor of Science, Mechanical Engineering, Colorado School of Mines Golden, CO

Minor degree in Material Science. Elective work in Computer Science, Economics.

Mechanical Engineering Student Society President. Four-year student athlete – baseball.

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