Digital Marketing Coach

EXPERIENCE

SIXTHDIVISION, Phoenix, AZ

Digital Marketing Coach 11/2017- Present

Work with clients to help identify core areas of their business that need improvement, setting goals, and creating executable plans to accomplish targeted area

Help clients bridge the gap between idea and implementation to truly nail their Client Journey

Develop deep understanding of specific client issues to quarterback them and their teams to accomplish objectives

Identify and resolve issues facing the completion of goals, both face-to-face and in a remote setting

Conduct research studies to create a clear game plan to help drive strategy and planning

BEST WESTERN INTERNATIONAL, INC, Phoenix, AZ

Project Manager, Strategic Partnerships- Contract 4/2017- 11/2017

Managed life of projects that tied to external partners from concept to execution

Worked alongside creative, digital and analytics team for tasking projects and through multiple steps to ensure success

Reviewed all deliverables for accuracy and timelines are met

Assisted in creative ideas and marketing campaigns

BARRETT-JACKSON CAR AUCTION COMPANY, Scottsdale, AZ

Events Specialist- Contract 1/2016-2/2017

Collaborated with owners to ensure efficiency and boost sales throughout the 2-week event resulting in noticeable revenue gains

Worked alongside owners to update inventory and prepare for future events

Received hands on experience building skills necessary for managing live events

Assisted in complete set up and breakdown of 10 merchandise booths

HEASLEY & PARTNERS, Scottsdale, AZ

Public Relations Specialist 6/2016-12/2016

Developed PR strategies, campaigns, and initiatives to enhance public recognition

Conceived ideas for and composed media kits, speaker sheets and newsletters

Client facing project manager; conducted weekly update meetings, managed budgets and invoices

Managed and booked speaking engagements for the founder/president Kathy Heasley

Maintained hands on creative projects including photo and video shoots

Managed PR intern daily and with career transition

TALKING STICK RESORT AND CASINO, Scottsdale, AZ

Client Concierge 1/2015- 6/2016

Built strong lasting relationships with clientele; consistently exceeding clients’ expectations

Developed extensive knowledge of products and services offered, ranked a top seller

Event Coordinator 3/2014- 1/2015

Served parties of more than 2,000 people with highest standard of customer service

Consistently met or broke sales goals monthly by 15%

Promoted within 5 months to banquets

Promoted 4 months later to concierge by rapidly achieving sales targets and maintaining outstanding customer service

SKILLS

Extensive knowledge in media marketing, live event management, project management, research, new hiring training

PMP/CRA Principals and CRM expertise (Infusionsoft, ActiveCampaign, HubSpot, ClickFunnels, Leadpages, PlusThis)

Advance knowledge of Microsoft Word, Excel, and PowerPoint, Adobe Illustrator and Photoshop

Customer Service, Strong Business Relationship Building, Quality Assurance, Inter-departmental Collaboration

EDUCATION

University of Arizona, B.S. Psychology

International Institute for Procurement & Market Research, (Pursuing) Certified Market Research Analyst

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