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Sales Manager

New Delhi, Delhi, India
January 02, 2019

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Chandra Shekhar Singh

Chief Commercial Manager

Patna, Bihar


Looking for a next level challenge

Willing to relocate to: Delhi, Delhi - Kolkata, West Bengal - Bangalore, Karnataka Work Experience

Chief Commercial Manger

Kamlesh Projects Pt Ltd. - Delhi, Delhi

September 2017 to Present

Responsible for entire P&L / Man management / cost per project / Negotiation with key stake holders in Govt to acquire new projects.

General Manger - Sales

United Spirits Ltd - Ranchi, Jharkhand

April 2016 to August 2017

As a cluster head - relaunch McDowell / steam line the business - strike back on MS of 25% . Rebuild up sales team & established Royal challenge as a key brand in Jharkhand. General Manager - Projects

United Spirits Ltd - Kolkata, West Bengal

April 2015 to March 2016

Key person to launch SFA in Eastern region. Arch player in renovation & relaunch of various brands like McDowell Celebration - tetra pack / Royal Challenge - new pack / McDowell No 1 Selective whisky across region.

General Manager- Sales

United Spirits Ltd - Patna, Bihar

November 2012 to March 2015

Lead team; to make Bihar one of the key contributor in East sales - approx 25% of total sale. Whooping MS of 60% in prestige. 90 % shares in Regular brand. Introduce daily tracking of MS - town wise / executive base & Inventory check - pack / brand wise across Bihar depot to cater market as per need & get better result. Bihar was the 1st state in state to start on line reporting with limited branch resource. Deputy General Manager - Sales

United Spirits Ltd - Patna, Bihar

June 2008 to October 2012

Arch player when BSBCL was formed. Have the major responsibility to stream line business with Govt of Bihar & stabilsh USL as lead company. Successfully, discharged my responsibility & made USL most admirable company with BSBCL having 80% over all MS in state. Senior Branch Manager - Sales

United Spirits Ltd - Patna, Bihar

May 2006 to June 2008

As a state head, controlled distributor driven business. Successfully launch no of brands like Old Tavern . Post merger of Shaw Wallace, cautiously handle both team & made them one of the best team of East, who started contributing in regions growth & MS in state. With in 3 years, taken branch to a new height by achieving 80% MS & 50 lacs cases annual volume. Branch Manager - Sales

United Spirits Ltd - Bhubaneshwar, Orissa

September 2005 to May 2006

Key challenge was to handle merger of Shaw Wallace & McDowell. Integration of both team / brands alignment / market strategy to owe confidence of business stake holders in state - successfully rewrite the script & take team to new height & MS.

Area Manager- Sales

United Spirits Ltd - Patna, Bihar

July 2001 to June 2005

As team leader - played key role in relaunch of Bagpiper. Awarded twice as best TL in East in a row. Area Sales Executive

United Spirits Ltd

April 1998 to July 2001

United Spirits Ltd - Bihar Sharif, Bihar

1998 to 1999

2000-01 twice for driving growth in volume as well as NSV.

Achieved Prestigious Vittal Malaya Trophy in 2000-01; registered the highest NSV growth in assigned territory - Bihar

Significant contribution and 1st Runner Up Super Sales Achiever All India Award by Chairman & visited New York- UK Conference '98 for which a photograph was published as achiever in a prestigious magazine of UB group in Aug '98 issue

Senior Sales Executive

United Spirits Ltd

April 1997 to April 1998

Sales Executive

United Spirits Ltd

October 1994 to April 1997

Acknowledged as a Member of Prestigious Bagpiper Golden United Spirits Ltd

1996 to 1997

for gaining growth of over 46 % and was awarded 2nd prize for the total IMFL sales in entire eastern region in 1996-97

Sales Representative

Hawkins- Cookers Ltd - Delhi, Delhi

July 1993 to September 1994


MBA in Sales & Marketing

Lalit Narayan Mishra College of Business Management. - Muzaffarpur, Bihar April 1988 to March 1990




Leadership Skill

August 2011 to Present

Attend 15 Days class room Programme with IIM - B on leadership skill. Additional Information


Sales Operation

Business Development

Product Management

Market Analysis

Brand Management

Customer Relationship Management

Business/Market Intelligence

P&L Management

Key Account Management

Revenue Generation

A committed professional with huge experience in Business Development, Product Management, Business Excellence, Customer Service and Market Analysis

Outstandingly subject matter expertise in handling good prospects & existing key accounts with their associated system integration

Innovative in designing or implementing business strategies adapted to changing market conditions, new business opportunities, or cost reduction strategies

Well-acquainted with the industry, technology trends with the distinction of instituting quality assurance practices to achieve business excellence at the lowest overall cost

Immensely capable in identifying and developing channel partners for achieving business volumes consistently & profitably

Exhibiting leadership in managing, monitoring and motivating sales teams and building high performance teams

Sound exposure in developing and streamlining key processes to enhance operational effectiveness and meet operational goals within the cost, time and quality parameters

Radically skilled in handling product development and market penetration in a complex environment

Ability to analyze, disseminate and effectively communicate complex information with strategic view and isolate key issues

Hands-on experience in negotiation with multi-agency, multi stakeholder environments & knowledge of regulatory and best practice developments


Grabbing opportunities for business development within a defined area or cluster. Worked in Bihar / Jharkhand / Odisha & West Bengal state in various role & capacity.

Responsible for developing and incurring expansion in new markets as well as expansion among existing clients.

Developing and maintaining relationships with existing clients in an attempt to increase their current investments

Mentoring, guiding and identifying peak performance and sales success across assigned cluster.

Playing key roles in devising and implementing the strategy for meeting sales performance targets.

Presenting potential business deals by contacting potential partners; discovering and exploring new opportunities

Achieving marketing & sales objectives by planning, developing, implementing & evaluating advertising and promotion programs; developing field sales action plans.

Exploring marketing opportunities by locating consumer requirements; defining market, competitor's share, strengths & weaknesses and establishing targeted market share.

Scaling up product marketability & profitability by researching, identifying & capitalizing on market opportunities.

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