Manager Social Media

FRANCESCA BAZZOCCHI

DIGITAL & E-COMMERCE MANAGER

Date of birth: 22/08/1980

City: Cesena (FC), Italy

Mobile: +39-342-*******

Email: *********.*********@*****.***

SUMMARY

Digital & e-commerce manager with 10+ years experience in delivering innovative digital projects.

I manage the complete life-cycle of the main digital tools and channels, from budgeting and requirement analysis to delivery and maintenance: web/mobile development, content management, social media management, email marketing, performance marketing, e-commerce development.

Experienced in leading teams of internal and external resources to delivery projects on time and budget.

EXPERIENCE

DIGITAL MANAGER @ SCM GROUP

November 2015 – Present

Creato tutto da zeo

Responsible for the strategy and execution of all Group’s digital activities. I manage all group’s corporate and business websites, e-commerce and partner’s portals in order to ensure brand consistency and results. I have achieved an annual double-digit increase in traffic and leads over the last 3 years.

I take care of web content updates, social media posts, newsletters, SEO plans, google and facebook pay-per-click campaigns for all Group’s subsidiaries.

I also take care of the web infrastructure, including content-delivery network and server maintenance in order to ensure domain protection, speed and security for all websites.

As the first digital manager of the company, I have been in charge of setting set up all the relevant front- and back-office processes and workflows (e.g web-CRM syncro, PPC back-office management, marketing automation flows), defining the annual budget, finding and evaluating new suppliers and recruiting new resources for the office.

Main achievement: setting up from scratch all performance campaigns for 8 of the 20 Subsidiaries of the Group, achieving an average ROAS (Return on Ad Spend) of 20.

DIGITAL PRODUCT MANAGER @ TECHNOGYM

November 2011 - November 2015 (4 years)

In my role as Digital Product Manager, I was responsible for defining the user experience and create new functionalities for a wide range of Technogym mywellness® cloud digital products including mobile apps, websites and machine user interfaces, with the goal of improving usability, product experience and revenues. Main achievement: launching on the market a new machine user interface (UNITY SELF), increasing the revenues by double digit and driving the area to profitability.

WEB MARKETING MANAGER @ TECHNOGYM

November 2009 – November 2011 (2 years)

As part of the web team, I was responsible for the web user interaction, content and development of the www.technogym.com corporate website. I used to manage all third party relationships and ensure that the site was appropriately structured to meet the marketing goals and the needs of users.

Main achievement: I was responsible for the development and launch of the new Technogym website (Winner of IKA Award and Web Award 2011), featuring a CMS migration, a revised information architecture and a completely redesigned look & feel. The new site increased traffic and leads, outperforming the expectations (up to 60% more leads).

SENIOR WEB DESIGNER @ SINGTEL OPTUS, SYDNEY

October 2007 - October 2008 (1 year)

As part of the UX and Design team of www.optus.com.au, I was responsible for delivering user-centric design solutions for the Optus customer-facing web & mobile portals and application front-ends. I followed large-scale projects through development of visual design concepts and execution of final designs for coding.

MARKETING AND COMMUNICATIONS ASSISTANT @ EUROPEAN COMMISSION, BRUXELLES

March 2007 - August 2007 (6 months)

Designing and maintaining the intranet and internet web pages of the Information and Communication Technology Unit (Information Society & Media Department).

XBOX.COM PRODUCER @ AKQA, LONDON UK

September 2006 - January 2007 (5 months)

As an effective team member of the www.Xbox.com Production Team I was responsible for building new content and maintain the Xbox’s websites adhering to the production schedule.

I used to work on the development of Xbox’s micro sites including structure, content planning and visual consistency. Main achievement: releasing on 2007 the new Czech–Slovak, Hungarian, Polish versions of the Xbox website.

WEB DESIGNER @ BRIGHTLEMON, LONDON UK

August 2005 - July 2006 (1 year)

Developing and designing a wide range of websites including flash games development for the General Teaching Council for England and Wales.

MARKETING ASSISTANT @ ITALIAN EMBASSY, PARIS FRANCE

April 2005 - July 2005 (4 months)

Developing and maintaining the Embassy’s website (content management, visual design).

MARKETING ASSISTANT @ GMPR, BOLOGNA ITALY

November 2004 - April 2005 (6 months)

Developing communication strategies and media plans. Supporting the national and international Press Office.

TECHNICAL SKILLS

Experienced in using SEO tools (e.g. SEMRush), performance marketing platforms (Google Ads, Facebook Ads), email marketing platforms (MailUp, ContactLab, Campaign Monitor, Mailchimp).

Good knowledge of the main open-source CMS (Magento, Pimcore, Worpress, Joomla, Drupal), CRM software (Salesforce, Microsoft Dynamics) and Agile Scrum methodology.

Proficient with visual design tools such as Corel Painter and Adobe Creative Suite CS6 (PhotoShop, Illustrator, InDesign), hands-on experience on HTML/CSS/JavaScript/PHP/MySQL and good concept sketching, wireframing and prototyping skills (Axure, OmniGraffle, Balsamiq). Up-to-date knowledge of the latest mobile UX/UI design and technology trends.

LANGUAGES

English (Full professional proficiency) French (Full professional proficiency) Italian (Native proficiency)

EDUCATION

UNIVERSITY OF BOLOGNA

1999 - 2004

Master's degree in Communication Studies. Subjects: Digital Media

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