Digital Marketing

DANIELLE SPINA

*** ******** ****, #**, *********, NJ 07626

********@*****.***

EXPERIENCE

EXIT REALTY, Administrator – Marketing/Business Development/Office, Tenafly, NJ, August 2018 – Present

Plan and implement digital marketing programs, social media, communications, public relations strategy i.e. advertising, events, Facebook, Zillow, Realtor.com, print, flyers, for promoting the sales organization.

Maintain and develop content for website and social media.

Manage expenses and calendars, coordinate new and existing agent system and setup.

Recruit new agents, train agents on marketing/sales capabilities.

Data entry for reporting and system maintenance for multiple properties, file and greet customers.

UNILEVER, Administrative Coordinator (Training/Events), Englewood Cliffs, NJ, May 2017 – December 2017 (contract position)

Managed robust master calendar for event planning and scheduling for various team members and colleagues at Unilever.

Provided analytics/reporting on attendance of meetings and scheduling.

Coordinated promotional materials and collateral for learning programs and various project initiatives.

Facilitated logistics of meetings, conferences and networking events to support the HR, North America Learning Center.

RIDGEWOOD PUBLIC SCHOOLS, Education Center Assistant, Ridgewood, NJ, October 2013 – June 2014 (contract position)

Coordinated marketing program development for school district including digital online marketing i.e. social media, website updates and advertising.

Managed facility scheduling, billing, event coordination, budgeting activities and attendance tracking; Provided support to the Board of Education, administrative staff and key stakeholders throughout the school district.

LG AD AMERICA, Inc., Account Manager, Englewood Cliffs, NJ, December 2011 – July 2013

Managed client programs for digital, website, print, social media, television, out of home and various media channels, assisting in new business development activities, sponsorship/promotion event programs.

Wrote creative briefs/managed creative executions.

Coordinated strategic initiatives across consumer/business product categories, home appliances, home electronics, mobile programs, CRM, i.e. loyalty, rewards and acquisition email newsletters, campaigns, driving customer engagement.

Utilized Google analytics, reporting tools for campaign execution, manage project timelines, budgets, and deliverables, project tracking and program measurement; Research techniques used for competitive analyses/benchmarking.

Implemented website page updates for LG.com, retailers and partnership programs including design and implementation.

Maintained 15+ projects for campaign/asset management and creative i.e. NCAA, ESPN, Time Inc., Home Depot.

MARKETING CONSULTANT, NJ, 2006 – 2011, Adecco, Global Project Manager and Marketing Coordinator; Benjamin Moore, Associate Media and Website Brand Marketing Manager; The Goldstein Group

Global branding implemented through digital and traditional media channels.

Oversaw international marketing campaigns and projects reporting to Executive Vice President.

Created global branded websites working with vendors, IT teams and country marketing managers for 10+ countries/15+ languages i.e. Switzerland, Netherlands, Italy, China, Hong Kong, Japan.

Managed budget of $1million+; created presentations for President i.e. operational reviews; Marketing collateral development for print/website; digital asset management i.e. GE; Utilized research, proofreading/editing skills for communications such as press releases/social media i.e. Facebook.

Ensured SEO maximization through research, trending, Google analytics and strategy implementation; Managed website content development and management, e-commerce and retail program coordination; Digital marketing collateral development for United States and Canada vertical markets i.e. Consumer, Architecture, Contractors; effectively worked with key stakeholders i.e. IT, copywriters, creative, and product managers; created marketing site plan sell sheets and brochures.

AMERICAN EXPRESS, SENIOR MANAGER, New York, New York, 2004 – 2006 and 1995 – 1999

Promotion to supervise retention and acquisition marketing programs, creative platforms and co-branding initiatives.

Managed vendor team of 10 people, wrote and delivered presentations, consulted on campaigns.

Developed and executed product strategy for marketing collateral, advertising and trade shows.

Created guidelines and communication materials for sales support.

EDUCATION

MBA, SAINT PETER’S UNIVERSITY, May 2008, Englewood Cliffs, NJ.

Certificate in Direct Marketing, NYU, 1996, New York, NY.

BA Economics, concentration Marketing/Business, BUCKNELL UNIVERSITY, June 1992, Lewisburg, PA.

PC Skills:

Google (Analytics/Adwords), Microsoft Office - Excel, Word, Powerpoint, Publisher, Project Management, Salesforce.com, Quickbooks.

VOLUNTEER/ORGANIZATIONS

Bucknell University Alumni Volunteer (Reunion Leadership team); Saint Peter’s University Alumni volunteer; Rotary International;

National Youth Sports Association; Women’s Golf Association (Bergen County); Bicycling Club Northern New Jersey

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