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Marketing and PR specialist

Pompano Beach, FL
December 28, 2018

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Sara Arbelaez


Professional Experience

PGA of America

Consumer Marketing Intern Palm Beach, FL Summer 2018

• Research and analyze industry trends to contribute to content plans for improved KPI

• Responsible for creating and reporting social media reports and measure weekly impacts and improvements

• Develop and implement cross-channel content marketing strategies that translate business and marketing goals into meaningful content

• Educated colleagues on the powerful impact of using social media components to support overall campaign efforts and company mission

Seminole Casino Coconut Creek

Banquet Server Coconut Creek, FL 2018

• Provide excellent customer service and communication skills to corporate events

• Assist with on and off floor Performance Management including the implementation of new procedures to improve the standards of service

• Ability to deal professionally, courteously and tactfully with the public and staff

Founder Coral Springs, FL 2017-2018

• Designed, create, and successfully launch the site attracting viewers worldwide

• Analyze trends in order to develop relevant content and improve consumer experience

• Efficiently use social networking sites to promote blog posts and build relationships with partners

• Constantly monitor Google Analytics and social platforms and execute engagement opportunities


Email Correspondent Coral Springs, FL 2014-2018

• Clerical optimization for customers files updating invoices, bills and contact information

• Responsible for responding to client emails in a timely manner

• Schedule meetings and communicated with customers for maximum customer service Transmedia Group Public Relations

Junior Publicist Boca Raton, FL 2018

• Composed and edited press releases, media tips, agency rosters, and event invites for clients and corporations

• Created targeted media list and coordinated press interviews, conferences, and media events

• Managed and created content materials, both print and electronic to improve client exposure and media coverage

• Built and managed relationships with clients, companies, and media contacts Palm Beach Real Estate & Palm Beach Buzz

Social Media and PR Representative Palm Beach, FL 2016

• Identified new opportunities and efficient innovations that bring media coverage to the clients

• Used SEO tools to generate web traffic and promote the brand through social channels

• Wrote and edited press releases, blog posts, and email marketing campaigns Skills

Proficient in MS Word, Excel, PowerPoint Photoshop Sprout Social Hootsuite Canva Cision iMovie Lightroom Wordpress Adobe Spark Education

Florida Atlantic University

Boca Raton, FL May 2018

Bachelor of Arts in

Communication Studies

Minors: Sociology,

Hospitality and Tourism

Cum Laude

Core Competencies

Creative and Innovative

Human relations skills

Brand development


Research skills

Content and media strategist


Passionate, motivated,

dedicated, focused,

responsible, disciplined,

teamwork, interpersonal



Awarded Top 200 Lifestyle

Blogs on the internet

Golden Globes Pre-Show

Guest Commentator for


Published Article for South

Florida Insider

Published International

Press Release for Client’s

Book Release in English,

Spanish, and Portuguese

Developed and ran a sports

marketing campaign at PGA

of America



Native proficiency in


Contact this candidate