New Business Development • Strategic Alliances • Collaborative Negotiations
Results-driven sales and marketing leader repeatedly successful in developing new business and establishing relationships with senior-level decision makers at both start-up and Fortune 500 corporations. Expert in developing consultative business partnerships assessing needs, learning corporate objectives, and devising creative strategies that deliver desired benefits. Demonstrated ability to lead a team and over deliver on sales quotas and drive consistent multi-million dollar revenue growth.
• Market Analysis
• Competitive Analysis
• Client Relations Development
• Sales/ROI Forecasting
• Market Research
• Budget Management
• Business Plans
• Product Launch/Marketing/Rollout
• Account Management
• Strategic Planning
• Operations Strategy
• Team Leadership
PSCH Nov 2009-Present
Marketing and Business Development Director
Recruited to resolve service issues and create new revenue streams to ensure profitability of pharmacy. Initiated strategic plan to develop to expand non-profit agency’s total client footprint. Implemented new marketing protocols and established joint ventures with outside agencies. Managed a $3 million budget. Managed a team of 9 direct reports. Established direct-to-consumer advertising campaign and introduced service guarantees initiatives for lagging service areas.
Played key role in reducing customer complaints by 70%, created new protocols for prescription delivery service, which made for more efficient workflows, increased efficiencies and profitability
Developed accountability metric to ensure optimum customer service and response.
Improved margin by 20% by conducting market analysis by identifying new business opportunities & optimizing product mix Completely overhauled project management system to provide reliable reports and to improve accurate billing.
Led 18-month project for agency. Project was completed on time despite several setback within budget
Developed strategic plan to redirect dollars going to outside agencies and pharmacies
Implemented marketing protocols which increased pharmacy revenues by 70%,within 36 months
Led neglected business segments to 35% year on sales increases for the last 36 months
Rebranded patient support services, which produced 200% increase in patient and employee participation
TRI-ANIM SURGICAL Aug 2007- Oct 2009
Surgical Sales Consultant
Implemented new sales strategies for critical product launches. Sold to hospital and surgical centers and serviced accounts. Persuaded key thought leaders incorporate new treatment modalities. Successfully presented before product and evaluation committees of various hospitals to introduce new products. Called upon various specialist: OB/GYN, Urologist, Uro/GYNs and General Surgeons. Leveraged existing business relationships in region, to gain further access to new surgical accounts.
• Increase total sales by 25% over previous year.
• Ranked #12 out of 33 nationally.
SMITHS MEDICAL Sept 2005- Aug 2007
Medical Sales Representative
Primary responsibility included ensuring effective promotion and sales of Smiths Medical products in hospitals and surgical centers. Convinced anesthesiologists to utilize new devices in operating room procedures. Established and maintained relationships with key hospital accounts. Consistently exceeded assigned quotas thereby working to constantly improve the company's competitive position.
• Ranked #3 out of 46 nationally (2006-2007).
• Closed at 116% of sales quota (2006-2007) for anesthesia products.
CARDIOQUICKSYS, LLC May 2001-Aug 2005
Hospital Sales Representative
Marketed EKG leads to healthcare professionals, fostering a supportive, educational approach with all key contacts to develop long-term relationships. Converted clinicians to new EKG procedure. Conducted trials and in-services in key hospitals throughout New York City, promoting products and services to the medical profession and conveying the CardioQuicksys quality message in all interactions.
• Exceeded sales quota by average of 120% over goal (2002-2005).
• Ranked #3 out of 15 nationally.
PHARMACIA CO.Sept 1999-April 2001
Pharmaceutical Specialty Sales Representative
Acquired struggling territory and drove explosive sales growth by developing personal relationships with key thought leaders. Marketed products to 400 high-volume practitioners in the New York metro area. Assessed needs of targeted physicians and addressed those needs with a responsive, customer-focused approach. Successfully transformed underperforming territory to top position in the company as a result.
• Propelled sales rankings from #29 to #4 out 29.
• Ranked #1 in Depo Provera and Celebrex, blockbuster products for the company.
INNOVEX-SCHERING PLOUGH CONTRACT Mar1998-Aug1999
Marketed and promoted various Schering Plough products including Claritin, Nasonex, and Elocon. Worked with clients to understand and identify customer needs, communicating about products in a way that was relevant to each individual customer and customizing discussions and client interactions based on understanding of customer's needs. Developed creative programs to increase physician participation and expand existing market share.
• Increased territory rankings from #13 to #6 in the region.
NESTLÉ Jan 1994-Mar1998
Promoted from Sales Representative and assigned responsibility for selling Nestle USA products in all military resale business channels. Managed staff of 15 contractors throughout territory (MD, DE, VA) Implemented corporate merchandising objectives at store level.
• Supported the largest military bases in the Mid-Atlantic region.
• Produced $2.5 million in sales.
MBA, Mercy College 2018
B.S., Howard University 1993
Certified EKG technician, City University of New York 2004
n Industry eminence, with previous experience in industry marke 5-8 years of experience in brand strategy/planning in digital/content/media at an agency
Previous healthcare experience is required; oncology or life sciences experience is a plus
Bachelor’s degree- business, marketing, communications, PR etc.
Capable of self-directing, thrives in a fast paced environment.
Passionate about taking a new-media approach to content and using data to inspire ideas.
An understanding of media planning, distribution, measurement, optimization, and syndication of content.
Evidence of facilitating and initiating creative thinking in the digital space.
Ability and willingness to develop relationships and work with a wide array of partners in content development, production and measurement, video distribution, seeding and social media.
Committed to flawless execution and has a passion for creating great content.ting
"Anthropologist" - have a strong “client-first” viewpoint, to understand the needs and wants of target buyers
"Story Teller" - ability to communicate complex messages in ways that engage buyers
Previous sales or consultancy experience beneficial
Product Management experience
Ability to work cross-countries and cross-teams
and enablement programs
Exceptional relationship-building and communication skills across the organization
Comfortable working with ambiguity and change
Team player with excellent communication, presentation and leadership skills
Excellent written and verb
Experience writing stories and acceptance criteria