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Sales Manager

Al Khanka, Cairo Governorate, Egypt
December 23, 2018

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Nada Hesham Abu El-Enein

Madinty-Cairo 011********

Career- Experience

Jan 2015-Jun 2017 IDJ (Beyti)-A Joint Venture of Almarai and PepsiCo Cairo, Egypt

Senior Sales Analyst, Head Office

Managing sales P&L and analyzing monthly D&A.

Working with financial planning team and finance on D&A monthly forecast and ensuring that we are following it.

Analyzing and working on Retail Audit data per SKU and presentation BI Monthly performance, analysis and highlighting opportunities per Category and region to Trade marketing and sales team.

Managing sales discounts in order not to affect channels profitability and SKUs agreed pricing.

Develop Distribution Plan, Truck load and drop size per Customer for new launches and strategic SKUs.

Analyzing gross revenue and Net revenue per SKU, Channel, territories and giving recommendations on how to increase net revenue and net income.

Monitor sales trend VS target and prior year.

Presenting and analyzing retail audit trends.

Analyzing coverage report per territory, Route, Channel and SKU and identifying market opportunities.

Analyzing returns and working on action plans with sales team to ensure meeting company policy and maximize profitability.

Monitor Out of stock and lost sales opportunities.


-CEO Award for the year 2015 chosen by the MANCOM for my dedication and commitment in analyzing sales and reducing company D&A and for the Quality of my work which positively affected sales performance and P&L.

Jan 2014-End of Dec 2014 Nestle Wasters Egypt Cairo, Egypt

Sales Analyst, Head Office

Gather Daily Sales from all channels across Egypt territories.

Mobilize and analyze sales statistics to generate different daily sales reports

Present to date sales to the CEO, Head of sales, Channel Managers and Supervisors.

Review and Challenge sales trends and figures to highlight deviations or concerns in daily sales progress

Monitor Annual contract achievement and insuring that the customers are achieving their targets per brand.

Create Criteria for competition between supervisors and follow up on their performance.

Allocate Targets and Dynamic forecast across Egypt territories.

Participate in creating criteria of the market projects and prepare the presentations to take approvals.

Responsible of Customer Classification Project.

-Head office Safety Champion at Nestle Waters.

-Organizing Nestle Continuous Excellence trainings and Events.

-Managing Nestle Continuous Excellence budget.

May 2012-End of Dec 2013 Coca-Cola Bottling Company Tanta, Egypt

Regional Manager Executive Assistant, Delta Region

Replaced Business Development Manager (Coca cola Bottling Company) From Jan to April 2013.

Replaced Delta Statistics Manager during his vacations.

Mobilize and analyze sales statistics to generate different daily sales reports

Review and Challenge sales trends and figures to highlight deviations or concerns in daily sales progress

Present to-date sales reports to different stake holders such as "Regional Manager”, “Business Development Manager" and “Territory General Managers"

Generate sales forecast reports

Generate SKU's stock reports on daily basis and manage the coordination process between the supply department and delta territories

Monitor and report back the stock progress across the SKU's portfolio on daily basis

Work directly with " Regional Manager and Business Development Manager" in preparing the annual business plan for Delta region

Monitor the implementation process of marketing initiatives in Delta region through ongoing coordination between the marketing department and "Territory General Managers"

Manages and handles customer complaints in Delta region

Prepare and segment the budget allocation plan across Delta territories by pack by channel.


-Company award for the year 2013 for handling all customers complain with sales team in a fast and efficient way and following up that the complaint is closed and the customer problem is solved


Bachelor of Commerce and Business Administration English Section

June 2011 Tanta University Tanta, Egypt Faculty of Commerce and Business Administration, Tanta University

Grade: Good

Training and Courses

Store Wars Stimulation 2016

A total business simulation that addresses the complex relationship between retailers and manufacturers and teaches both sides to establish mutually beneficial win-win relationships on the basis of company’s financial statements, market studies, and negotiations. Practicing the full strategic planning, leadership, teamwork, and interpersonal skills, budget and cash flow management.

It’s all about me by edge consulting 2015

Women Empowerment at work Place By Gold Mines

The Training included the Following:

1-presentation Skills

2-The Art of selling your self

3-The Six Circles

Sales Forecasting and Planning by MBA

Business Etiquette by Ebusiness


Arabic: Mother tongue

English: Very good command written and spoken

Personal Data

Date of birth : 1st of August 1990

Marital status : Married

Nationality : Egyptian

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