RONALD S. MANN

Mobile phone: 1-401-***-**** Email: ac708d@r.postjobfree.com

SUMMARY PROFILE

A sales & marketing professional with significant global experience in consumer package goods, financial services, and beverages, specifically:

Marketing (communications, PR)

Strategic planning

Direct marketing

Advertising research

Market research

Tracking studies

Satisfaction surveys

Brand loyalty surveys

Concept testing

Segmentation surveys

New product optimization research

Competitive analysis

Qualitative research

Sales

Sales Management

Target market profiling

AREAS OF EXPERTISE

Sales

At Konica Minolta Business Solutions and Toshiba Business Solutions I use my sales and marketing skills to bring effective and efficient solutions to current and potential clients who need to maximize their imaging effectiveness and quality while reducing their overall printing costs. Results: Many clients experienced better control over their incoming and outgoing document management while in some cases reducing their printing and labor costs up to 40%. At Echelon, I used my sales, marketing and analytical skills to develop a pre-launch program for new product introductions.

Results: I guided my teams to position the company and product properly to secure over $9 million in pre-launch sales.

Analysis

At MetLife, I use my marketing and market research skills to create research projects to uncover new product opportunities and identify correct strategic target marketing. Reporting monthly, quarterly and yearly sales activity showed the efficacy of these programs. I used competitive analysis to develop segment strategies for maximizing customer loyalty and to build new business.

Results: Working with the product management and producer teams, these strategies and products were introduced and properly positioned for maximum effectiveness. Communication

At MetLife and the advertising agencies, I fulfilled the communications role as the voice of the consumer by relaying feedback to the appropriate business units for strategic business development. Results: More effective marketing materials, segment strategies and sales training programs were developed. Leadership

At DCA Advertising, and Colonial Printing I demonstrated my leadership skills by managing teams to address client growth goals and company sales objectives by using my skills to determine the correct product and services positioning and providing the necessary services for success. Results: The advertising agency’s client increased year over year sales by 25% and the printing company increased revenue by over 30% in one year.

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Motivation and Energy

In all of my past positions, I have demonstrated a commitment to each job and the profession, an eagerness to learn and grow professionally and a willingness to take responsibility because there was a need that would produce a tangible benefit to the company if addressed. Result: I have guided many programs that directly resulted in increasing sales and the creation of internal diagnostics to monitor those programs’ effectiveness. EDUCATION

University of Rhode Island - Kingston, RI: BS in Business Administration Technical Proficiencies

MS Word, MS Excel, MS PowerPoint, MS Access, MS Visio, SPSS, SQL, WinCross, Adobe Acrobat, Nuance eCopy PDF Pro

PROFESSIONAL EXPERIENCE:

Toshiba Business Solutions, Foxborough, MA October, 2016 – current Account Executive

Provide consulting and sales services to current and potential clients for document workflow, document management, document and information security, using both software and hardware solutions. Konica Minolta Business Solutions, Warwick, RI April, 2014 – October, 2016 Named Account Executive

Provide consulting and sales services to current and potential clients for document workflow, document management, document and information security, using both software solutions and hardware. Echelon, LLC, Stamford, CT June, 2012 – April, 2014 Director of Sales & Marketing

Senior sales manager in charge of all sales activities, departments and personnel involved in Sales and Marketing for the Company.

Analyze sales and industry statistics to determine business growth potential.

Establishes performance goals for all sales department employees, and monitors performance on a continual basis.

Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals.

Responsible for the planning, development and implementation of all of Echelon’s marketing strategies, marketing communications, and public relations activities; both external and internal.

Oversees development and implementation of support materials and services for sales force in the area of marketing, communications and public relations.

Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of Echelon.

Member of the Echelon’s Senior Executive Staff reporting to the Chief Executive Officer/President. Ronald Mann Resume Page- 3

MetLife Auto & Home, Warwick, RI July, 2003 – May, 2012 Corporate Marketing Project Manager

Market Research Management

Designs and manages consumer, product and producer market research, new business development, new product development, strategic planning and competitive intelligence.

Runs data and reports results with analysis to key business partners and stakeholders.

Research included tracking studies, satisfaction surveys, market segmentation studies and advertising performance research including measuring direct mail marketing effectiveness. Also performed target market profiling using primary and secondary research.

New product optimization research conducted using conjoint and discrete choice modeling methodologies. Gap analysis, factor analysis and R-clustering statistics also used when appropriate. Marketing Consultant, East Greenwich, RI October, 2001 – July, 2003 Domestic and international business development marketing consultant Greenfield Online, Wilton, CT April, 2000 – September, 2001 Group Manager

Strategic and tactical market research for CNN International, American Express, Chase Bank, Wells Fargo Bank, Prudential Financial, MasterCard, Avaya, TD Waterhouse, Ericsson, Blount International, Hallmark Cards, Microsoft, and McNeil Pharmaceuticals)

Group management and supervision for a team that provided Internet market research including study design, questionnaire development, data collection and reduction, analysis, strategic planning, report writing and presentations for several financial, technology, pharmaceutical, consumer package goods clients, and trade shows. Included management of several concurrent projects.

Specific accomplishments included:

o Developed new products for existing clients and for product line expansion. o Designed and executed the first conjoint study done online at Greenfield Online, providing a template approach for others to follow.

o Designed and developed the Traveler's Cheque float algorithm for the AMEX Project Travel, Student, and eBanking studies.

o Guided first multilingual study through Greenfield Online for CNN International. o Managed and closed over $700,000 in projects in one year. Clare/Scott Associates, Ltd. East Greenwich, RI May, 1990 – March, 2000 President

Provided strategic planning and execution for successful product penetration of the U.S. marketplace. Conducted market feasibility studies in the U.S. for international companies from Portugal, France, England, and South Africa.

These analyses included strategic and tactical marketing plans with distribution options, advertising, and promotional recommendations.

Colonial Printing Co. - Cranston, RI March, 1989 – April, 1990 President

A $1.2 million, full service, commercial sheet-fed printing plant producing corporate collateral material for advertising agencies or their clients. Responsibilities included overall management, administration, and supervision of 15 employees, accounting, project management, purchasing, inventory control, warehousing, material handling, quality control, and customer service.

Specific accomplishment included:

o Increased sales 30% in 1 year

o Updated operations technology

Ronald Mann Resume Page- 4

DCA Advertising, Inc. New York, NY January, 1986 to February, 1989 Director - Marketing & Research Services

Account responsibilities included: Codorniu Sparkling Wine, Canon-USA (successful EOS SLR camera new- product introduction), Japan Airlines, Nikko Hotels, Mikimoto, Sanyo Fashion House, Shisedo, Stauffer Meiji, and Wacoal.

Responsibilities included: department administration and staff management, strategic development and analysis, trade shows, public relations, monitoring domestic and international market trends, media planning, quantitative and qualitative research, collateral development and production, purchasing and database management of research data, Profit & Loss for department, reports, proposals, presentations.

Specific accomplishments included:

o Participation on the new business team for the Codorniu Sparking Wine presentation and signing the new account.

o Repositioned Codorniu Sparkling Wine increasing sales by 25% in the first year. PREVIOUS POSITIONS INCLUDE:

Backer & Spielvogel Advertising - New York, NY - Project Manager Doyle Dane Bernbach, Inc. Advertising - New York, NY - Research Manager Market Facts, Inc. - Chicago, IL - Senior Research Analyst Weitzman Research, Inc. - Los Angeles, CA - Project Director Trainee

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