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Director of Marketing Operations

Location:
Santa Rosa, California, United States
Posted:
December 21, 2018

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Resume:

Daniel Llewellyn Jr

Santa Rosa, CA ***** ac7029@r.postjobfree.com 707-***-****

Summary

Skillful Director of Marketing Operations for VEIAG with over five years of sales and marketing experience. I built my first website at the age of eight and have been creating different forms of digital media ever since. I launched an online consignment store before graduating high school and began further educating myself on marketing and online advertising.

While attending Santa Rosa Junior College, I started running digital marketing campaigns for small businesses and during this time, I managed digital marketing activities and strategic planning for a Kickstarter project that raised over $60,000 (project goal was $50,000).

I was then hired as Director of Marketing Operations at VEIAG. With VEIAG, I was able to build a team to launch several successful campaigns that generated over 35,000 emails, 25,000 Telegram followers, 22,000 Twitter followers, 18,000 Facebook page likes, and 16,000 YouTube subscribers.

Key Skills

Successful in leading teams to exceed expectations while carefully determining marketing budgets and allocating resources.

Successful in working as part of a team with executives to develop and execute creative marketing strategies along with selecting effective customer acquisition channels.

Effective at running analytical search and display advertising campaigns on platforms such as Facebook, YouTube, and Google AdWords.

Driving highly targeted traffic with optimized campaigns (PPC, PPV, PPM, and PPA).

Creating sales funnels and optimizing landing pages to maximize conversions.

Well versed in WordPress, Facebook Business Manager, Google applications, all Microsoft Office applications, Asana, Mailchimp, Cloudflare, Bluehost, Inkscape, Gimp, SketchUp, and Elementor.

Successful in implementing A/B testing, multivariate testing, and retargeting campaigns.

Creation of vector and bitmap graphics using RGB, CMYK, and PMS (Pantone) palettes.

Familiar with Adobe Photoshop, Adobe Illustrator, Salesforce, Marketo, QuickBooks, Amazon AWS, and Zapier.

Experience

VEIAG Santa Rosa, CA

Director of Marketing Operations, Feb 2018 – Current

Recruited, trained, and managed a large marketing team to launch several successful campaigns that generated over 35,000 emails, 25,000 Telegram followers, 22,000 Twitter followers, 18,000 Facebook page likes, and 16,000 YouTube subscribers on a very limited budget.

Development of numerous Standard Operating Procedures and training videos to improve productivity of my marketing team within daily operations by over 100%.

Collaboration with other executives to develop analytical marketing goals in addition to reporting key metrics to the CEO.

Successfully managed my marketing team and outsourced freelancers to complete the overhaul of the VEIAG website.

Implementation of various project management software and marketing tools including WordPress, Asana, Mailchimp, Cloudflare, Buffer, Amazon AWS, and more.

DGL MEDIA SERVICES Santa Rosa, CA

Digital Marketing Manager, Oct 2016 – Mar 2018

Executed digital marketing activities and strategic planning for a Kickstarter project that raised over $60,000.

Established a number of successful sales funnels to increase lead generation and acquisition for several clients.

Completed a wide array of social media management and graphic design projects including designing more than 50 team logos along with equipment prints for a field hockey league in Las Vegas.

Developed successful email marketing campaigns that progressively delivered positive results.

Managed a large number of online advertising campaigns and business pages on numerous social media platforms.

Designed, developed, and managed several websites (some of which were E-Commerce).

Creation of vector and bitmap graphics using RGB, CMYK, and PMS (Pantone) palettes.

HIGH DEFINITION SOLAR Santa Rosa, CA

Outside Sales Representative, Dec 2015 – June 2016

Managed appointments and coordinated with others on the team to complete goals within strict deadlines.

Utilized training while maintaining persistency to close tough leads.

Closed meetings with cold leads on a daily basis with a strong sales script and weekly sales training.

Organized routes on assigned areas to maximize efficiency depending on various factors that would.

THE ODD SHOP - Online Consignment Store Santa Rosa, CA

Owner, Dec 2014 – Dec 2017

Managed successful advertising campaigns and numerous promotions that generated consistent sales during peak seasons with improving profits every quarter.

Bought abandoned storage units and used a large number of online platforms to sell acquired goods.

Created systems to maximize efficiency and organization within daily operations.

Successfully limited damage from disappointed customers with quick communication and additional value which almost always resulted in positive reviews and repeat business.

Education

Santa Rosa Junior College Marketing Course, 2016 Santa Rosa, CA

Montgomery High School High School Diploma, Jun 2015 Santa Rosa, CA



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