Marketing and Corporate Communications Professional
Resume:
Camille T. Bagwell
**** ***** **** ******, ** ***29
**********@*****.***
Marketing and Corporate Communications Professional
Strategic Marketing ~ Communications Strategy ~ Social Media & Digital Marketing Strategy
Professional Summary
International marketing professional operating comfortably in new and different business settings. Strong ability to adapt a global mindset in various business situations. Have worked for organizations developing strategies, initiatives, programs, and tools to drive brand awareness and business development. Strategic marketer focused on business growth through multi-faceted sales channels across domestic and international environments.
- Facilitated and managed global learning projects, developed interactive curriculum strategies end-to-end
- Collaborated with global marketing teams in product development, market research, and facilitating communication with international businesses and partners
- Coordinated the communications output through the creation of email campaigns, how-to video development, newsletters, and other publications
- Supervised promotions programs to incentivize the point-of-purchase
- Developed integrated campaigns, worked with product development teams, and participated in the launching and promoting of products
- Executed consumer and customer-facing content ensuring consistency, timelines and relevancy of content
- Managed public relations building and sustaining company's reputation for quality, reliability, and customer satisfaction
- Responsible for internal communications content delivered throughout the organization, including executive communications and engagement, intranet articles/postings, town hall events, contests, and marketing material
- Oversaw communications to the media, including preparing articles, press kits, press releases, and other content initiatives. Cultivating and managing relationships with media representatives Notable Attributes
Professional Experience
Alliance One International, Morrisville, NC
2017 - 2018
Corporate Communications Manager
Responsible for managing the public relations aspect within Alliance One; built and sustained the companies reputation for innovation, quality, and sustainability; managed Government Relations and Corporate Social Responsibility efforts
Achievements:
- Launching internal initiative focused on the development of new corporate brand
- Developed internal communications strategy executed by Human Resources
- Responsible for corporate message development, and announcement strategies
- Develop communication strategies for delivery of corporate culture and business strategy
Bayer, Research Triangle Park, NC
2015 - 2017
Manager, Internal Corporate Communications
Responsible for the development of integrated employee-directed communications to further educate, engage and activate our U.S. employee base
Achievements:
- Executed internal communications related to the acquisition of Monsanto by Bayer
- Monitored employee engagement through on-site activities as well as using site coordinators to collaborate on the execution of campaigns centered around furthering employee sentiment
- Collaborating with key internal stakeholders to manage the implementation of U.S.-wide initiatives, supporting corporate, division, and functional business strategies
- Built strategic communications plans that incorporated tactics to meet the needs of various internal target audiences
Bayer, Environmental Science Business Unit, Research Triangle Park, NC
2013 - 2015
Manager, Global Marketing Excellence & Brand Communications
International assignment based in Lyon, France
Achievements:
- Created and trained teams on the tools necessary to create and sustain brands that resonated with the regions customer/consumer. Ensuring Bayer had the competitive advantage and was uniquely positioned within the market creating a sustainable business
- Further developed the ability to apply a global mindset in various business situations determining the best path forward in developing marketing strategy
- Fluency in foreign cultures further developed my confidence, and my ability to build relationships
- Collaborated with global marketing teams to identify strategic positioning, points of product differentiation and feature prioritization through comprehensive market and competitive analysis
- Developed the branding communications strategies, including brand name development, key strategic messaging and launch collateral materials for global brands
Bayer, Environmental Science Business Unit, Research Triangle Park, NC
2010 - 2013
Manager, Marketing Communications, Digital and Public Relations
Developed and implemented integrated digital, new media, and public relations strategies across both B2B and B2C business segments
Achievements:
- Developed proactive media strategy targeting existing and untapped media outlets, delivering features and placements via digital and social media
- Maintained the Bayer brand voice throughout multi-channel platforms including spokesperson strategy development and management
- Created social media policy and guidelines, ensuring governance of consumer brand via newly launched consumer social presence
- Strategic development of professional businesses digital/social channels and supported customer facing digital outlets promoting Bayer brands
- Managed the execution of all consumer lawn, garden & home shows across various U.S. cities
- Executed all float, event and customer oriented activities as a sponsor of the Rose Parade and in collaboration with the Tournament of Roses
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