NILDA M. GOMEZ
Highly motivated, consumer driven professional with verifiable record of accomplishments. Specializing in Consumer Marketing, Customer Retention and exceptional Customer Service skills.
2005 TO 5/2018
CONSUMER MARKETING MANAGER - ET PUBLISHING INTERNATIONAL (TELEVISA PUBLISHING)
Responsible for the development, growth and sustainability of the Consumer/Audience Development operation of Televisa USA.
Manage all direct-to-publisher, agencies and partnership acquisitions, retention and billing for 18+ Spanish language publications in the US Market, optimizing source mix for circulation profitability while meeting rate base requirements for its 2 flagship magazines.
Working knowledge of circulation financial planning. Oversee source reporting: budget input, analyze results of multi-platform campaigns.
Oversees renewal and billing marketing across all sources. Lead the development, testing and execution of innovative, new consumer marketing tactics. Working collaboratively with Marketing teams from Media and Sales to leverage consumer products (premium) for acquisition sources.
Work in parallel with Graphic Design team to develop creative briefs and art direction for acquisition campaigns.
Comprehensive knowledge of Circulation audits (Alliance for Audited Media) and Postal requirements, as well as, mail classifications.
Developed Sweepstakes promotions (including legal verbiage alongside Promotion lawyers) for leading magazines in the US Market.
Spearhead campaigns and seek potential partners with affinity to the brand to developed new and creative channels.
Worked on digital migration and development of digital platforms for icon brands such as: Vanidades, National Geographic en Español and Cosmopolitan en Español among others in the US Hispanic market.
1995 – 2005
SUBSCRIPTIONS MANAGER, EDITORIAL TELEVISA
Implemented and executed all Subscriptions campaigns for the development of the US and Puerto Rico operation.
Supervised all fulfillment functions with third party. Built strong relationship with partners across the operation, i.e. Call Centers, USPS, Audits, Printers and Subscriptions Agents.
Developed customer services scripts for new and retention programs (inbound).
Increased List Rental revenue by working with List Broker companies to position Spanish language magazine in the US Hispanic market and maximize list usage; hence growing revenue exponentially for the company.
Subscriptions Partnerships with numerous agencies to generate print and digital subscriptions.
SUBSCRIPTIONS ASSISTANT/SUPERVISOR, EDITORIAL AMERICA
Daily contact with fulfillment house to ensure proper execution of Home Office’s instructions for billing and renewals, as well as, customer Service.
Liaison with USPS to coordinate postage-funding, applications and mail classifications across all of the brands.
Originate and maintain P.O. Boxes, CRE (Courtesy Reply Mail), BRE (Business Reply Mail).
Resolve and authorize any customer service issues. Develop promotional scripts.
Develop along with Director all subscriptions price strategies. Communicate subscriptions strategies, schedules, tracking codes, etc. to the fulfillment house.
Work with printer/bindery all creative jobs, inset cards, direct mail pieces. Responsible for final approval of art, text keys and offers.
FLORIDA INTERNATIONAL UNIVERSITY - 1994
BACHELOR OF BUSINESS ADMINISTRATION IN
MIAMI DADE COMMUNITY COLLEGE - 1989
ASSOCIATE IN ARTS
In depth knowledge of Circulation an Fulfillment Operations
Highly adaptable and committed to growth oriented company
Fully bilingual (Spanish/English)
Strong communication skills (both languages)
Microsoft Office package (Excel, Word, PP)
Passionate about amazing customer service care and resolution to our customers.
Currently in the process of acquiring Life and Health Insurance license.
Grew (revamped) circulation of iconic brand Vanidades from 180,000 to 500,000 in 3 years with the healthiest possible sources.
Achieved Periodical (2nd class) status with the USPS for Poder Hispanic magazine while being a ‘requested’ title with controlled circulation.