Amit Kumar

Mobile No: +919*********/981-***-**** ; Email-Id: ac6zib@r.postjobfree.com

LinkedIn: http://www.linkedin.com/in/amit-kumar-b2313011 Experience in Digital, Search & Social Media Marketing (B2B and B2C). Data-driven Performance marketer, strategist and team player with proven ability to increase operational efficiency and profitability across channels. Responsible for providing an engaging digital experience to audience across owned, earned, paid mediums – integrated with offline modes of marketing.

Digital Marketing – (SEM, SMO, SEO, Web Analytics, Strategy, Planning and Execution):

Managing Google Adwords, Bing, Yahoo and Facebook paid channels.

Proven track record in successful Digital marketing campaigns to drive traffic, sales & influence positive customer perception.

Develop Digital Marketing Strategy, Plans & Execution of Plans.

Develop Paid Market Strategy: Ability to Keep an eye on Paid Marketing best practices and develop action plans to adapt them to the Grow business.

Understanding of Paid channels with respect to key conversations, industry trends and insights derived from paid Account monitoring.

Thoroughly worked on Integrated Digital Marketing Platforms to drive Business & ROI.

Web Analytics: Ability to analyze and understand site performance based on data and use the data effectively.

Expertise in harnessing online media platforms (Facebook, Twitter, Display, Search, LinkedIn, YouTube).

Understanding of Digital media channels and tools to measure performance. Coordinate with agencies to ensure quality of work produced.

Understanding of Digital Media best practices and develops strategy & execute plans.

Working with the team to identify and resolve technical bottlenecks to improve digital campaign performance.

Ensuring the efficient work flow in B2B & B2C Business Environment. Update E mailers and landing pages used for promotional activities.

SEO - Keywords Research, Title Tags, Meta Description, Quality Content. Affiliate Network – CJ & LinkShare.

Make Strategy of Digital Marketing Paid Platforms like Google, Bing, Yahoo, Facebook etc. EMPLOYMENT DETAILS

1. Organization Name: MetaMinds Technology

Designation: Assistant Manager

Duration: From March 2017 to July 2018

Digital Marketing:

Developing and implementing the Company’s Paid marketing Strategy and Coordinating with internal teams across the organization to ensure work effectiveness.

Strategizing, planning & managing Metaminds Google, Yahoo, Bing, Twitter and Facebook.

Planning & executing SEM, SMO, Display, Affiliate Marketing and Email Marketing Campaigns.

Understanding of Google, Bing/Yahoo including the campaign planning, implementation, budget management, performance review, and optimization of paid search.

Responsibilities include keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns.

Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc. Web Analytics & Results:

Analyze & Report on test performance & provide insights based on that performance on future hypothesis & tests.

Collaboratively identify, quantify & prioritize opportunities to improve product experience.

Coordinate Design & content development team for feature update. Understand & certify the design produced by the technology team.

Understanding Funnel Analysis, sitemaps, user experience.

Design & Implement Lead Journey of the campaigns & planning the next campaigns accordingly. Achievements in Metaminds Technology:

Build digital account and strategies from scratch for Google, Bing & Yahoo Networks

Increased Sales by 60% in Last 3 months (500 to 800 Sales)

Increased Traffic by 200% from different online channels (Google & Bing) from 2500 to 7500 Clicks.

Developed MIS Dashboard for tracking and reporting campaigns that reduced manual reporting by 75%.

Set road map for 3 websites for Google & Bing account including forecasting for future. 2. Organization Name: Maverick Solutions

Designation: Assistant Manager Marketing

Duration: From Feb 2016 to Feb 2017

Develop Marketing strategy with focus on brand awareness, Increase Conversions & Calls Generation. Keywords Addition & Keyword segmentation for better outcome

Budget distribution &Keywords Bid management at advanced label

AD testing (A/B Testing) to improve performance of keywords & Ads to get better opportunity of sale Maintain account of budget of over $400000 monthly.

Increase Sales Calls from Different Marketing Channels to Increase Revenue. Analyzing and sending daily report of various SEM accounts.

Working on desktop tools like Adwords Editor, Search Marketing Desktop, Adcenter Desktop.

Landing Page Development - Prepare/maintain the database of how many pages we have for assigned Brand. Request for New Landing pages, review Landing Page quality, report problems & Coordinate with LP team for fix.

Achievements in Maverick Solutions:

Improved Sale Call Quality by 50% (400 to 600).

Helped team to achieve highest monthly revenue of $1500000 (Dec 2015) Maintain account of budget of over $500000 monthly

Increased Calls by 35% (1500 to 2000) to fulfill calls requirement of sales team. 3. Organization Name: Protocol Solution

Designation: Assistant Manager

Duration: From April 2015 to November 2015

Digital Marketing:

Develop Marketing strategy with focus on brand awareness, Increase Conversions & Calls Generation. Keywords Addition & Keyword segmentation for better outcome

AD testing (A/B Testing) to improve performance of keywords & Ads to get better opportunity of sale Maintain account of budget of over $400000 monthly.

Coordinate Design & content development team for feature update. Understand & certify the design produced by the technology team.

Analyze & Report on test performance & provide insights based on that performance on future hypothesis

& tests.

Planning and executing strategy for CPA campaigns on Search Networks

Budget distribution &Keywords Bid management at advanced label

Defining Campaign Portfolio for the best ROI.

Maintain account of budget of over $500000 monthly.

Generating Calls to Increase Revenue from Sales Team SEO

Managed Organic Traffic and activities for website to improve the site ranking.

Developed and implemented SEO Best Practices – On Page Optimization as well Off Page optimization.

Keyword Research (density, relevance, etc.), Meta Tag creation & Improving Interlinking structure. Achievements in Maverick Solutions:

Helped team in site audit to improve website performance.

Started 2 new projects/sites in Google & Bing account

Helped achieved highest level of Sales Revenue in a day ($70000)

Set road map for 2 websites for Google & Bing account including forecasting for future. 4. Organization Name: Fareportal India Pvt Ltd

Designation: Team leader

Duration: From September 2008 to March 2015

Manage all PPC campaigns across all Search Engines (Google Adwords, Yahoo Overture, MSN Ad center and others)

Good Understanding on Mobile Marketing through Various paid channels. Worked on Click to Call Campaigns to generate quality calls.

Landing pages, Keywords Optimization and Bid management. Ad-Copy Testing (AB-Testing).

Campaign Segmentation & Keyword build up.

Meeting daily budget spent target and Ensure optimal campaign performance. Analyze Clicks and Conversion data, ad expenses and ROI.

Analyzing and sending daily report of various SEM accounts to US office.

Utilize other critical features like time scheduling, geo targeting, bulk uploading etc.

Working on desktop tools like Adwords Editor, Search Marketing Desktop, Adcenter Desktop.

Sound Knowledge of Travel Industry, Travel Technology & Campaign Structuring. Worked on the Flights, Hotel & Packages in US & UK Geographies.

Successfully created a base, strategized & designed the Roadmap for the lucid run of SEM OneTravel & TripMama PPC Campaigns.

Link between the OneTravel product team – Giving Product Feedbacks & analyzing the trends in accordance with the product changes.

Keep the CPA under control from assigned Keywords (Account, Team's Segment and Team Campaigns).

Strategy Planning - Prepare Strategy/ Road Map on how to grow the account and implement it periodically. Reporting - Daily Reports about Account, Keyword Trend, Landing Page, Ad Copy, presentations etc.

Meeting - Conduct Weekly Brand Meetings. Take Part in Product Call - Prepare Presentation to showcase any ups and down, reasons and future strategy and present/discuss SEM part.

Landing Page Development - Prepare/maintain the database of how many pages we have for assigned Brand. Request for New Landing pages, review Landing Page quality, report problems & Coordinate with LP team for fix.

Coordination with other Inter Departments like FDA (for better Deals, DMS), Landing Page Team (for Landing pages, creative), Tech team (for DMS and other tech issues), Web Design Team (for design issues) etc.

Team Training - Properly assign keywords to executive, train them, and solve problems.

Competitive Intelligence- Study competitor’s site, ad copies, landing pages for new ideas. ACADEMIC CREDENTIALS

High School from Central Board of Secondary Education (CBSE). (2000)

Intermediate from Central Board of Secondary Education (CBSE). (2002)

Bachelor in Hospitality (BSc) from JIMS, New Delhi through Sikkim Manipal University.

Diploma in Hospitality from JIMS, New Delhi. PGBDM in Marketing from SCDL (2009- 2011)

EXTRA CURRUCULAR ACTIVITIES

Won Silver Medal in Long Jump & Bronze in Football at School Level.

Captained Spartans Professional Cricket Club.

Rewarded with employee of the quarter in Q2 & Q3 (2010) for Tripmama.com

Rewarded with employee of the quarter in 2013 & 2014 for Onetravel.com

Also won Silver in Long Jump & Bronze in Football at School Level. PERSONAL DETAILS

Date of Birth: 8th June, 1986

Permanent Address: 401, Saraswati Vihar, Housing Board Colony, Gurgaon, 122002 Place: Gurgaon Amit Kumar

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