Sales Marketing

ROB GIST

**** * *** ******, **********, PA *****

303-***-**** • ********@*****.***

Marketing manager who has successfully launched new businesses, substantially grown existing businesses including subscription-based, B2B, B2C, telecom, medical, biotech, distance learning and retail.

PROFESSIONAL EXPERIENCE

STS, Inc. Aston, PA

Teacher – Substitute – Harrisburg, PA, January 2018 – present

Substitute teacher in Dauphin County School District 2017-18 year. All subjects plus special ed. And ESL Linglestown Elementary School.

CONSULTANT, Denver, CO / Harrisburg, PA

2006 – present

Marketing firm offering strategy / planning, branding / positioning, marketing plans, customer acquisition/upgrade/retention.

Developed & executed launch plan for Colorado State University-Global Campus (online) – marketing plan & budget including brand, position, marketing mix, student forecast, SEO/SEM plans, acquisition plan utilizing digital and traditional media. Forecasted student acquisitions and recommended degree offerings. Conducted research and competitive intelligence. Finalized brand, style guide, logo, positioning as well as print, outdoor, web, website, TV, radio and other tactics including relationship management of agency & third-party vendors and bidding. Exceeded fiscal year 2008 student projections by 114% and exceeded budgeted students for inaugural semester student count by 107% to budget.

Managed marketing for biotech, BCSI - including strategy, positioning, web strategy, and branding. Coordinated trade show participation. Established brand name for first two generations of non-invasive blood platelet Ph device (used to determine the health/safety of blood products).

Part of start-up team developing and launching Enlive, cable TV / Satellite On Demand service offering family-friendly entertainment to viewers in PA, VA and VA.

Advised NEST Family on customer acquisition and distribution resulting in a pivotal move from Mail-order DVD sales to streaming and internet marketing.

Contracted by Seyler & Associates Cemetery Management to turn-around sales performance resulting in 75% of rep.s performing at 150% of sales quota.

Restaurateur, FRANKTOWN GRILL (formerly Grill on the Hill) in Franktown, CO. Owner/operator responsible for all aspects of operations and work in quaint “equestrian country”. Re-branded the store from “Grill on the Hill” to Franktown Grill, remodeled inside and set menu and pricing. Managed 16 – 20 employees.

STARZ ENTERTAINMENT GROUP, Englewood, CO

Director of Affiliate Marketing - Englewood, CO, 2001-2006

Developed and executed marketing plan for subscriber acquisition and retention to drive both Time Warner Cable and Starz cash flow and unit goals.

Developed and managed $9M marketing budget.

Increased Starz units on Time Warner platform year over year 2002 through 2006 with double-digit revenue increases each year while exceeding $90 million in revenue each year.

Collaborated with VP Sales on affiliate licensing proposals, budget, national campaign strategy and logistics, annual team strategy and planning resulting in 17% reduction in expenses, while exceeding revenue and unit goals.

Consistently accurate subscriber and expense forecasting: 99% actual to projection point of sale units and 94%

Overall actual to projection across 31 DMAs in $24M + Time Warner Cable / Starz annual national campaigns.

Formed strategic corporate partnerships with Overstock.com and Metromedia Restaurant Group (Bennigan’s Steak & Ale, etc.) which grew subscribers as well as decreased customer churn by 0.25%.

Managed some $4M per annum third party telemarketing campaigns including script writing, call monitoring and coaching, budget and results management and reporting.

Innovations: Developed web based loyalty program and multiple product bundling DVD for example again significantly increasing subscribers and decreasing churn. Successful segmentation marketing for direct mail, DRTV and telemarketing.

Development sales presentations, one-sheeters, and templates for sales team; coaching / mentoring of sales and marketing personnel resulting in two employees promotions.

TIME WARNER CABLE, New York, NY – 1996-2000

Director of Marketing and Sales – San Antonio, TX, 1998-2000

Time Warner Cable connects people and businesses with information, entertainment and each other via various platforms including digital cable, satellite, the web, DVD and more serving some 12.6M customers across the U.S.

Devised and executed marketing plan for subscriber acquisition and retention, direct sales, satellite and DSL competition. Launched high speed internet in the San Antonio DMA.

Consistently grew subscribers 1-2% year over year against zero growth budgets while overall cable industry lost subscribers by 1-2% of base. Drove net satellite growth to zero.

Crafted annual marketing and sales budget and strategy to consistently exceed revenue and cash flow goals.

Successfully managed Marketing, Retention, Telemarketing and Sales Departments with 90 - 130 total employees, completing digital cable and high speed data rollouts and day to day sales and marketing activities.

Performed and assisted hiring, training, mentoring and coaching of sales and marketing employees.

Conducted weekly meetings by department to assure accountability, communication and congruence with sales / marketing plan and metrics.

Introduced segmentation marketing at division level, achieving increases in response rates up to 400%.

Formed strategic alliance with Voicestream Wireless to create first bundled product offering including digital, high-speed data, phone (in available areas) and wireless phone.

Director of Marketing, Sales & Public Affairs (Time Warner Cable) – Shreveport, LA, 1996-1998

Managed staff of 15 responsible for marketing, sales, audit, MDU, public affairs, local origination and ‘Cable in the Classroom’ departments for division of 85,000 subscribers, reporting to Division President.

Budgeted and executed division marketing, sales and public affairs plans and overall strategic direction of assigned departments. Worked and collaborated closely with technical operations, finance and customer service departments to achieve company goals and increase customer acquisition, satisfaction and retention.

Worked closely with customer service and technical operations teams to assure consistent messaging and direction and to elicit feedback for improvement of marketing materials and operational best practices.

Assisted in planning and executing plant upgrade to 750 MHz and rollout of digital services.

In collaboration with V.P. Operations, planned and staged annual telethon supporting Christian Service, local charity which operated three shelters and other ministries.

Devised tap audit system to decrease signal within division as well as non-pay plan that connected nonpays at service levels so as to financially maintain, reducing cable theft 40% and bad debt by more than 30%.

Promoted to San Antonio division.

Medical Experience:

Over five years field sales plus corporate marketing roles working for companies including Johnson & Johnson (Ortho-Biotech), Ivac, SpaceLabs Medical and Blood Cell Storage, Inc. involving both product launches and regular account management.

EDUCATION

Bachelor of Science, Business Administration, State University of New York, Buffalo, NY

MBA, Wayne State College, Wayne NE

Rocky Mountain Direct Marketing Association, CTAM, NAMIC, Walter Kaitz Foundation (Fellow)

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