PATRICK J. CARROLL
Lopatcong, NJ 08865 email@example.com Cell 908-***-****
Penetrating key accounts and distributors
Optimizing Category Management by identifying, analyzing and leveraging gaps and opportunities
Creating and managing successful marketing programs
Identifying and resolving supply chain issues
Consistently exceeding sales targets while meeting profitability goals
Building productive and effective long-term client, broker, and customer relationships
Resolving conflicts and communicating effectively through both oral and written means
Sales management expert with broad experience in various highly competitive industries and markets. Results driven leader with proven track record. Core strengths include:
INTERNATIONAL WHOLESALE July 2016 – April 2018
Wholesale Distribution Company with its own private label value brand, headquartered in Allen Park MI
SENIOR VICE PRESIDENT OF SALES AND MARKETING
Responsible for sales, marketing and brand development for HomeSmart brand value product line:
Created entire end to end marketing and sales program for HomeSmart product line
Targeted national and key accounts in food, drug, and mass classes of trade for growth
Set up broker management network for all of the U.S.
Managing inventory and SKU productivity
Monitoring prices, category management, profitability and forecasts
Developed sales strategies resulting in $2M of incremental sales in last 8 months.
PERSONAL CARE PRODUCTS 2012 – April 2016
Supplier of value branded and private label health, beauty and household care products headquartered in Troy, MI
REGIONAL SALES MANAGER
Managed $16M of sales for East and Central Regions. Accounts include CVS, Rite Aid, Kroger, Shop- Rite, HEB, Kmart, and large wholesalers as well as 30 regional accounts
Sold 15 additional sku’s at Rite Aid for an $800K volume increase in 2015
Gained new distribution at Kmart for $300K in 2015
Increased Region volume by 14% and attained 107% of budget in 2014
Developed strategies to increase profit margin by 5%; streamline inventory levels by 9%; and set up new distribution of 10 personal care items driving incremental sales of $300K as Dollar Category Captain of Valu Merchandisers $20M program
CANNON EQUIPMENT 2009- 2011 Engineering based manufacturer of material handling equipment headquartered in Rosemont, MN
Managed $4M of national accounts and government sector sales. Account base included Target, 3M, Kroger, Kellogg’s and Federal Reserve. Planned and rolled out logistic solutions which increased ROI on new distribution programs. Managed custom equipment solutions including multiple patents.
Gained new distributions in Target and Kroger
Increased top line sales at major accounts in excess of 35%.
Secured $2M three year contract with Federal Reserve Bank
PROFESSIONAL EXPERIENCE (Continued)
ALEN USA 2007-2009
Mexico based producer of household cleaning products with U. S. Headquarters in Houston, TX.
NORTHEAST REGIONAL MANAGER
Managed $5M of annual sales in northeast region for key accounts and distributors, including food, drug and military trades. Planned and executed category reviews, product promotions and marketing programs. Developed pricing analyses and strategies. Directed large broker sales teams.
Introduced new product placements in 6 key accounts and managed 4 new product rollouts
Increased sales and maintained profit margins in challenging market conditions
Drove top line sales increases at major accounts in excess of 25%
KAYSER-ROTH CORPORATION, GREENSBORO, N.C. 1982-2007
NATIONAL ACCOUNT MANAGER 2000-2007
Managed $8M annual sales for national accounts; executed sales and marketing initiatives; managed broker teams. Accounts included Ahold, Rite Aid, Safeway, Kroger, SuperValu and Wakefern.
Increased market share to overtake long time number one brand in all major accounts.
Gained exclusive distribution, highest ever market share and growth in 4 key accounts.
Increased 2006 sales volume by 67%.
REGIONAL BUSINESS MANAGER 1998-2000
Managed $4M in sales and large broker force. Increased region volume by 29%. Named Regional Manager of the Year 1999.
DISTRICT MANAGER 1996-1998
Managed $3M in sales for New York and New England. Increased sales volume by 28%.
Named District Manager of the Year 1998.
DIVISION BUSINESS ANALYST 1994-1996
Performed sales, marketing, and promotional analyses. Managed joint Kayser-Roth and IRI Pay for Performance Program. Led the Brian Harris Category project team with Shop-Rite and Pathmark. Managed the effectiveness and profitability of divisional programs. Increased major footage and share gain in every account involved. Increased total volume by 45%.
BROKER MANAGER 1992-1994
Managed a major food broker in metro New York area. Managed headquarters and retail ends of the food and drug trades. Grew sales volume by 25%. Named 1994 Broker Manager of the Year.
VARIOUS KAYSER-ROTH MANAGEMENT POSITIONS 1982-1992
Roles included Merchandising Manager, Training Manager, Area Supervisor and Sales Representative. Managed promotions, service levels, and hiring. Designed training and managed merchandising force.
TRAINING AND EDUCATION
Kroger Category Management Expert Course Seminar
IRI Advanced Analytics and Training Seminar
Ahold Diversity and Product Logistics Seminar
Professional Hiring and Training Seminar
B.S. Degree, Business Administration - Seton Hall University, South Orange NJ