Will Petersen

User Experience Champion Information Architect Design Strategist Creative Collaborator ac6ydm@r.postjobfree.com

Summary

I’m a passionate champion of users people with real-life needs using design to find and create solutions that meet these needs. I focus in creating authentic, efficient, usable people-centric experiences,

built on the principles of human-centered design and firmly grounded in process and strategy. I have a knack for diving into the chaos and finding order and making sense, always endeavoring to find simple, sustainable, workable solutions to problems and needs. I've been lucky to have worked with some inspiring, talented people, both home and abroad, dreaming up great work for big brands and important endeavors.

Specialties: User Experience Design, Information Architecture, Design Systems, Brand Strategy, Creative Masterminding, Vision Creation and Strategy, Storytelling Experience

Independent UX Consultant and Design Strategist at willwerx October 2017 - Present

Senior Information Architect, Google Brand Studio at Google May 2014 - October 2017 (3 years 6 months)

Senior information architect for Google Brand Studio, one of Google's internal creative teams: _ Supported product and marketing teams in the development and creation of small- and large- scale consumer-facing experiences focused on educating users around Google's offerings, working with both internal teams and external agencies to realize this work _ Helped to spearhead the design and development of a design system and language for Google's marketing efforts

_ Collaborated with internal brand and strategy teams to create a system of naming, brand architecture and information flow for Google's products Page 1

_ Assisted team through a complete project cycle, including planning, user research and discovery, requirements gathering, usability testing, functional analysis, quality assurance testing, user acceptance testing and content strategy and development Senior Information Architect at Razorfish

August 2012 - May 2014 (1 year 10 months)

Information architect and interaction designer on large-scale consumer experiences: _ Developed and created overarching experience solutions, design strategies and design systems and documentation for omni-channel solutions

_ Created personas, sitemaps, schematics, functional flow diagrams, functional requirements, functional specifications, test plans, and test scripts, content audits and content schemas _ Co-lead project team through a complete project development cycle, including project planning, user research and discovery, requirements gathering, usability testing, functional analysis, quality assurance testing, user acceptance testing and content strategy and development Industries: Financial Services, Health Care, Manufacturing, Media & Entertainment, and Retail/E- commerce

Clients included US Cellular, Toyota, Wells Fargo, Stanford Health Systems, Hyundai, State Farm, Microsoft (XBox)

Brand and Identity Consultant at willwerx

January 2010 - December 2012 (3 years)

Owner and principal designer of a branding and design consultancy focused on creating impactful on- and off-line experiences:

_ Designed and developed a range of brand solutions including identity systems, collateral materials, and online experiences

Clients included O2 Telefonica, Unilever, CBRE Richard Ellis, Arc Worldwide, LA City College Information Architect at Ciplex

August 2010 - July 2012 (2 years)

Lead information architect and user experience consultant for a full-service interactive agency: _ Collaborated with clients and project teams to develop project scopes and road maps Page 2

_ Developed all UX/IA deliverables including scope of work statements, functional descriptions, wireframes and user flows, creative and strategy briefs and site maps Industries: Information Technology, Manufacturing, Media & Entertainment, and Retail/E-commerce industries

Creative Director / Partner

May 2002 - May 2010 (8 years 1 month)

Founding partner and creative director of a full-service advertising agency specialized in real estate and FMCGs:

_ Lead creative and development team through project development from pitching and concepting through realization and production

Clients included Brown-Forman (Jack Daniels), Lindt, Unilever Creative Director / Partner at Vero Partners, s.r.o. May 2000 - December 2002 (2 years 8 months)

Founding partner and creative director of agency building e-commerce solutions and digital solutions:

_ Lead creative and development team through project development from pitching and concepting through realization and production.

Clients included 12snap, Accenture, T-Mobile, Vodafone Creative Director/Operations Director at Pyxis

March 1999 - May 2000 (1 year 3 months)

Managed operations for the development center of an international e-services company. Oversaw all design and production while managing a team of 25 developers and designers. Oversaw budgeting and finance. Client partner and project manager on several key accounts Production Director

1999 - 2000 (2 years)

Education

University of California, Riverside

BA, Music Performance and Composition, 1989 - 1994 Occidental College

BA, Music, 1989 - 1991

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