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Marketing Director, Event Planner, Concierge

Palm Springs, CA
September 08, 2018

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Ronda Dorrell-Allen

*** ******* *****, **** *******, CA 92264 760-***-****

I am a versatile, results-oriented candidate with 25+ years of experience in customer service, member relations, sales, marketing and event planning. My advanced experience in leading marketing and special event functions along with dedicated listening skills provide a valuable asset/tool to my management superiors as well as customers, members and guests. I am equipped with a significant level of communication and interpersonal skills in addition to a strong background in effectively fostering positive relationships with others.

Key Competencies

Workflow/Process Improvement

Attention to Detail

Complex Problem Solving


Customer, Member & Public Relations

Professional Experience

The Springs Country Club, Rancho Mirage, CA November 2008-September 2017

Membership Marketing Director

Recruited new members over the span of nine years in a very difficult economic period for private country clubs by developing and implementing innovative marketing strategies such as playing a lead role in the design of a new website; working with local realtors to target new home buyers as prospective members, and increased member satisfaction and retention through effective communications and responding to their needs in an active real-time manner

Created effective eye-catching marketing materials for both internal and external use, and worked cross-functionally with the Director of Golf, Executive Chef, Food & Beverage department and the Homeowner’s Association, which increased attendance at club events and interest was generated within community organizations such as the Palm Springs Regional Board of Realtors and the Retailer’s Association of El Paseo resulted

Active coordination of cross-functional events and supervision of several internal club committees resulted in membership growth, increased efficiencies and productivity which was demonstrated by continued superior annual performance evaluations, maximum merit increases and bonus awards

Westin Mission Hills Resort, Rancho Mirage, CA July 2005-November 2008


Provided superior levels of support to guests within a high-level resort which required identifying customer needs and making recommendations

Utilized superior communication abilities in order to consistently improve client satisfaction levels and successfully diffuse escalated client service situations

Professional Experience Continued:

Mesquite Golf & Country Club, Palm Springs, CA October 2002-December 2004


Coordinated daily operations for the golf course and clubhouse which centered on supervising clubhouse operations, golf course maintenance crews and all additional staff

Planned event logistics for banquets, weddings, and golf tournaments which required working effectively with an internal Chef and Golf Professional

Consistently maintained positive relationships with members of the community, handled public relations issues, and developed unique marketing content

Pacific Golf Enterprises, Marina Del Ray, CA 1998-2002

Marketing Manager, Event and Tournament Sales

Managed marketing and event specific logistics within the organization which centered on traveling to under-performing locations and increasing revenue levels

Supported marketing strategy design for golf tournaments, memberships, and daily fee golf for several courses which included Shorecliffs Golf Club, San Juan Hills Country Club, Redhawk Golf Club, Creste Verde Golf Course, and Palm Springs Country Club

Additional Experience Includes: Executive Director of Membership Development, Sunnyside Country Club, and Owner/Manager, Travel Agents International

Education & Professional Memberships

Associate’s Degree, Kennesaw College, Kennesaw, GA

California Real Estate License


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