Manager Marketing

MARK MCGOURTY

Phone: 508-***-**** * E-mail: ******@*****.***

PROFESSIONAL EXPERIENCE

Sr. Global Marketing Automation Manager, Acronis – Burlington, MA June 2017-present

Responsible for lead pipeline management

Own Marketo; act as subject matter expert/administrator

Project manager and liaison for internal teams for all marketing operations activities; troubleshoot CRM and workflows

Manage global team responsible for >100 emails a month

Analyze marketing campaigns and drive future strategy based on campaign reports

Optimize lead scoring, flow, routing, automation and overall integration to Salesforce Sr. Email Marketing Specialist, Aspen Technology – Bedford, MA 2012-2017

Build and execute >75 email campaigns/month using Eloqua

Analyze and report on campaign performance; advise on future state testing for improving brand recognition, customer engagement and retention

Develop and optimize nurture tracks for prospects and customers while measuring their success

Develop in-depth, cross-functional business policies/procedures and operations ensuring optimal program execution methods,,increasing sales opportunities >40% YoY

Liaise with internal and external teams to direct effective multi-channel campaign success, decreasing time to market +/- 20% Email Marketing Specialist, Aspen Technology – Burlington, MA 2010-2012

Analyzed and reported on email campaigns, track trends in deliverability, open rates and conversion rates using Google Analytics

Built and execute >35 email campaign/month using Eloqua

Managed email QA plans across multiple browsers including Outlook 2007

Liaised with product managers, engineers and marketing associates regarding internet marketing-based deliverables and initiatives Graphic Designer, Vistaprint – Lexington, MA 2006-2010

Designed, produced, edited, optimized, and delivered coordinated business products

Created and developed e-mail campaigns and graphics through HTML and CSS based on personally managed research and statistical analysis

Developed multivariate email test plan resulting in first $1MM revenue week in collaboration with Retention marketing team

Worked with internal and external international teams on multi-channel, time-sensitive, internet-based marketing projects Operations Consultant, ESPN, Boston College, American Heart Association-Boston 2004-present

Served as primary point of contact for day-to-day event operations

Worked with vendors to secure pricing and services

Ensured 100% compliance with terms and condition of service

Managed Constantly anticipating needs and responding to inquires/complaints Lead Editor, CBSsports.com – Carlsbad, CA 2000-2003

Managed 25 websites and two editors in partnership with the colleges and universities

Designed special HTML pages and graphics based on research and statistical analysis

Provide detailed demonstrations of the web tools over the phone, email and support boards

Created and maintained production files

Media Relations Assistant, Boston College and University of Tampa 1996-1999

Wrote feature articles and press releases

Produced and coordinated media guide production

Managed photo shoots and coordinated student-athlete/coaches interviews

Coordinated meetings, special events and media coverage

Managed game-day operations staff

Updated and maintained websites

SKILLS

HTML CSS Project Management Salesforce Adobe Creative Suite Google Analytics Marketo Eloqua CheetahMail Lyris Vertical Response Homesite SilverPop Microsoft Office Microsoft and Apple Platforms EDUCATION

Bachelor of Arts/Communications * University of Tampa, Tampa, FL

Contact this candidate