Marketing, Digital Marketing

DEBASISH JANA

: **************@*****.*** :877-***-**** Age:25 Gender: M

International Management Institute Kolkata; 2/4C, Judges Court Road, Alipore, Kolkata-700027; www.imi-k.edu.in PROFESSIONAL EXPERIENCE 4 MONTHS

Company Position Duration

Roche Diabetes Care India Pvt Ltd. Sales and Business Development Executive

April 2018 – July 2018

Responsibilities

Sales:

• Spearheading and executing the sales strategy for the assigned area on a monthly basis.

• Analyse and provide feedback on the effectiveness of the various marketing programs.

• Responsible for execution of SKU wise (Stock Keeping Unit) Monthly Achievement of Sales Plan.

• Maintain a proper record of all the sales promotion activities. Distribution Management:

• Managing Distributor Performance in consultation with the Area Sales Manager.

• Reviewing existing distribution network & on a need base propose appointment of new distributors. SUMMER INTERNSHIP 2 MONTHS

Company Project Title Deliverables

Future Retail Limited

(April 3– June 3 2017)

Quantitative Survey and

Detailed Analysis of the

Catchment for Avani

Riverside Mall BB store

and to describe

strategies to increase

Footfall/NSV

• Studied different parameters influencing buying pattern to improve offerings of the store.

• Studied sales report in detail to find out areas for improvement.

• Identified products which can increase bill value and have impulse in buying trends.

• Suggested ideas to boost the overall sales

EDUCATIONAL QUALIFICATION

Qualification Subjects Institute Board / University Year % / CGPA PGDM

Marketing

IT &

operations

International Management

Institute Kolkata

International Management

Institute Kolkata

2018 6.13

B.Sc (Hons)

Botany

Chemistry

Zoology

City College University of Calcutta 2014 55.25%

XII

Science

Dr. Syamaprasad

Mukherjee Institute

WBCHSE 2011 55.20%

X Standard

Course

Laban Hrad Vidyapith WBBSE 2009 73.37%

DEBASISH JANA

: **************@*****.*** :877-***-**** Age:25 Gender: M International Management Institute Kolkata; 2/4C, Judges Court Road, Alipore, Kolkata-700027; www.imi-k.edu.in LIVE PROJECTS

• ‘Retail Marketing and Operations in Future Group’- Got extensive exposure in sales at Big Bazaar, 2016 CERTIFICATIONS

• Advanced Excel, NIIT, Kolkata, 2018

• SWIFT- Proficiency in Advanced Office Applications, NIIT, Kolkata, 2011

• Currently doing, Google Ads certification, 2018 & Google Analytics certification, 2018

• Digital Marketing (Digital Unlocked) certification by Google, 2018

• Robotic Process Automation in Process Automation, Insanalytics, IMIK 2018

• Business English Communication by British Council, 2017 ACADEMIC PROJECTS

• Determination of mitotic index and frequency of different mitotic stages in pre-fixed root tips of Allium cepa City College, 2014

• Indian Flora – Evolution and diversity, City College, 2013 CO-CURRICULAR ACTIVITIES

• Participated in various management games and quizzes for Markreators, The Marketing club of IMI,2016

• Performed many musical shows at various halls, Kolkata, 2009

• Senior Diploma Part-1 in Tabla, Mandakini Sangitayan, 2006 PERSONAL INFORMATION

Date of Birth December 1,1993

Address CD-27, Gobinda Niwas, PO-Jyangra, Kolkata-700059 Marital Status Single

Alternate Email ID ********.****@***-*.***.**

Languages Known English, Hindi, Bengali

Passport Validity Till- 12/10/2026

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