Digital Marketing Manager

KC Backofen Jr.

*******.********@*****.*** 845-***-**** linkedin.com/in/kcbackofen

- Increased SQL by 35% YoY resulting in $1,777,000 in marketing generated revenue Q1 & Q2 2018

- Exceeded SQL goal by 270% and conversions goal by 120% through Q4 2016 digital marketing programs.

- Reached 127% Q1 opportunity pipeline goal, adding over $7,000,000 to marketing-generated pipeline.

- Produced $5,127,086 in digital marketing generated sales, an increase of 190% from previous year.

- Executed SEO and SEM strategies that increased overall lead generation by over 414% per month.

- Created and managed national CPC, programmatic campaigns, reducing cost per lead from $441 to $72. WORK EXPERIENCE

Head of Marketing

PracticePanther – Miami, FL - September 2017 to Present

- Lead cross-functional team of five to develop and institute marketing initiatives generating 35% increase in YoY SQLs.

- Optimized full marketing funnel, increasing lead-to-SQL conversion rates by 36%.

- Introduced and executed 90-day nurture campaign via Intercom, directly resulting in an additional $52,000 per month.

- Oversaw event marketing team, attending 24+ trade shows and industry events per year. Senior Digital Marketing Manager

SproutLoud Media Networks – Sunrise, FL - April 2016 to June 2017

- Developed re-branding initiative to convey effective targeted messaging for marketing, sales, and finance personas.

- Launched and optimized programmatic advertising campaigns, improving CTR from .06% to .49%

- Created organization’s first segmented lead nurturing and email marketing programs, improving open rates by 16%. Senior Manager, Demand Generation

VTS – New York, NY - March 2015 to March 2016

- Led design and development of new marketing website, optimized for lead conversion

- Collaborated with Sales Operations team to establish and oversee organization’s first scalable lead flow process

- Developed and executed all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Manager, Marketing Programs

Velocity Technology Solutions – New York, NY - October 2013 to July 2014

- Cleansed Marketo/Salesforce integration, building Salesforce processes, attribution, and fixing integration bugs.

- Implemented global digital marketing and SEO programs, improving sustained lead conversion by 17% MoM

- Developed and executed organization’s first lead generation campaigns across multiple channels for SaaS, MaS solutions, resulting in shortened sales cycle of MQLs by 20%

- Create and manage platform-specific global PPC, syndication, retargeting efforts to drive lead generation

- Manage content team to create new platform and role-specific marketing collateral for use in lead generation and nurturing programs

Online Marketing Manager

CareCloud - Miami, FL - October 2011 to March 2013

- Executed SEO to increase targeted site traffic and inbound leads. Develop & optimize national CPC campaigns consisting of 40+ campaigns and 4000+ keywords

- Managed national product/category-specific retargeting and display campaigns. Communicate with vendors for lead generation, negotiating contracts

- Oversaw lead generation efforts through digital marketing activities for CareCloud.com, executing national CPC, retargeting ads, email marketing, pay-per-lead, and referral campaigns EDUCATION

B.A. in Psychology

Florida International University - Miami, FL - May 2009 SKILLS/PROFICIENCIES

SEO, SEM, UX, Programmatic Marketing, Demand Generation, A/B Testing, DSP, DMP, HTML, PPC, eCPC, Pardot, Marketo, Intercom, Scrum, Salesforce, BrightEdge, Google Analytics, Google Search Console/Webmaster Tools, CrazyEgg, Visual Website Optimizer, Adobe Creative Suite, Wordpress, Drupal, Google Ads (AdWords), Bing Ads

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