Vice President of Operations, IT & Data Analytics
Resume:
THOMAS BEAUCHAMP
********@*******.***
Alexandria,VA
PROFESSIONAL SUMMARY
** ***** ** ********** ** executive leadership, omni-channel data-driven marketing, management, operations, data analysis, strategy, research, creative, client management, IT, sales & more. Strategic marketing, management & data professional with 18 years of significant and progressive global experience in various verticals including HR, Education, Engineering, Finance, Accounting, Fund- Raising, Medicine, Auto, Government, Aviation, Law, Armed Forces, Veterinary, Pharmacy, Public Utilities, Water Management and more! I am a Certified Marketing Consultant. Overachieving performer who can bring solid understanding of data - driven marketing, marketing analytics, research, data analysis, data sourcing & list building, product development, strategic business-development initiatives, e-commerce, IT and operations management experience to your organization for full realization of business growth potential and optimized, bottom-line results. I have a track record of building new departments from the ground floor up, building and managing highly effective teams, building, deploying and marketing new products, managing multiple projects against ever changing daily hard deadlines, creating and implementing the technology roadmap for a campaign, marketing series or an entire organization as well as responsibility and accountability for delivering significant revenue.
For the last 13+ years I have worked at the largest non-profit and association focused marketing agency in the US. We specialize in membership marketing but also offer many other products and have full agency services in-house. While at my current employer over the last 13 years I have increased the revenue of the data services department by 300%+. I also rebuilt the Data services department from the ground floor up, staffed the team, chose software & vendors, developed products, pricing, procedures, schedules and marketing. I've developed multiple products that continue to produce substantial revenue year over year for the agency. I also established a data science & analytics department from the ground floor up with responsibility for all decisions including product creation, pricing, staffing, sales, marketing and etc... about 5 years ago. With a focus on customer acquisition and customer retention, data-driven decision making, Database Marketing, Multi-Channel Marketing, Research, Customer Insights, Predictive Analytics, Risk Analytics, Business Analytics, Digital Analytics, Data Sourcing & Appending, Data Governance, Aggregation, Data Harvesting & Data Warehousing, while managing teams and being hands-on in the use of multi-channel analytics to produce insights and develop new products to improve ROI, P&L & KPI's while continuing to meet deadlines, maintain budgets & P&L, manage operations, develop marketing strategy, vendor management and more. The Data Services and Data Science /Analytics divisions are the top 2 departments by sales numbers and I am very proud of that achievement. I'm also proud that I have authored and contributed to some of the best performing campaigns and products in our industry. My background is diverse and covers many areas. I enjoy the hunt for answers and the best processes to get maximum efficiency and quality out of a project/procedure. I'm known for keeping my teams on track with their daily goals as well as keeping them on schedule for any long term company and industry goals. I have a special talent for explaining complicated technical procedures and products to non-technical staff and clients. I have and currently oversee many different departments due to my leadership skills, my talent for increasing efficiency, problem solving, mentoring & training, introducing new products, positive
& calm attitude and being able to coach my teams through any issues that arise. I am comfortable speaking and presenting to Customers, Executive Leadership, Board Members and more ... SKILLS
Omni-Channel Global Marketing
Budget development and management
Creative and innovative
Digital marketing
Database Marketing
Digital Analytics
Data Warehousing
Data Science/Data Analysis
Multivariate Test Development
Certified Marketing Consultant
Social media engagement
Data Governance/3rd Party Data Appends
Operations Management
Market Research
Accomplished manager
MS Office/Excel Expert
Online and mobile consumer marketing tools
Strategic marketing
SQL, SAS, SPSS, R, Weka, Rapidminer, Tableau
Marketing plan development
WORK HISTORY
07/2012 to Current Vice President of Operations, IT & Data Analytics Marketing General Inc – Alexandria, VA
Oversee and direct the day to day operations of the company, with responsibility for ensuring operations departments meet their assigned budgets, introduce new products to enhance company growth & ROI, while retaining current clients and on-boarding new clients. Responsibilities lie in these departments: Marketing, Data Analytics Division, Data Services Division, Market Research Division, E-Business\Digital & Social Media Marketing, IT Division, HR, Graphic & Digital Production/Project Management Division, Creative, Account Services Division, List\List Brokerage Division, Editorial, Copywriting & Proofing Division. Responsible for having the final approval of all vendors, partners and resources that are outside of the company as well as seeking out new relationships & partnerships that enhance business capabilities. Responsible for creating and employing data-driven global strategic marketing plans for B2B, B2C or B2C & B2B clients that follow the customer through the Marketing Lifecycle focusing on Awareness, Recruitment, Engagement, Renewal and Reinstatement. Develop Data-Driven Marketing programs for clients while leading and overseeing client accounts with budgets that range anywhere from $100k - $60 million. Utilize data analytics and market research to define and develop strategic marketing plan's encompassing segmentation, multivariate testing, growth and retention plans, consumer and program KPI's, value proposition and benefits packages and design and deploy loyalty programs. Lead and develop data governance practices for the company. Use customer demographic, behavioral and transactional multivariate data modeling to define the optimal promotional mix.
Also use a combination of predictive analytics techniques such as prospect clustering and classification algorithms to increase KPI's and maximize ROI. Responsible for the creation, deployment and marketing of new Data Analytics & Big Data products. Supervise and manage a team of Data Scientists, Data Analysts, DBA's and statisticians. Oversee & Responsible for the design, development, QA and rollout of all new technical products including software, applications, campaign performance analysis, reporting and services. Responsible for writing RFP responses in various departments. Responsible for all division's budgets, P/L, Marketing, Data-Driven Marketing/Database Marketing, Staffing, Annual and Mid-Year Reviews, Quality of Work, Personnel Management, Product Development, ROI, Schedules, Operations and more.
I am also a member of the New Business Development team and am tasked with bringing in new revenue and securing and increasing current revenue. I've developed several new products that have generated 2 million+ in new revenue on a yearly basis. New Business Development is done through several activities some of which include conferences, trade shows, conducting webinars, calls, online lead generation, writing, publishing content and more. In addition to these duties, I am part of the executive team and am held responsible for all overall company objectives as well.
Involved in all executive team decisions, making recommendations for new products, determining agency's go to market strategies, services, staff, sales, vendor management, company P/L, company ROI, company marketing, planning, all company operations and etc... As well as all previously held duties below.
07/2005 to 07/2012 Senior Director, Database Marketing\Data Analytics, Data Services, E-Business\Online Marketing & IT Marketing General Inc – Alexandria, VA
Manage the day to day operations of the Direct Data Services department using Group One software and various other software programs to convert, CASS certify, NCOA, scrub against the DMA's "Do Not Mail File", perform Deceased processing, merge purge, segment lists, analyze data and manipulate files and lists for non-profits and associations. Also use SQL, BOARD, SPSS, Tableau, MS Dynamics, Access, Excel, Foxpro and various other programs to perform database marketing, marketing campaign analysis, data analysis, Segmentation analysis, RFM analysis, LTV analysis, Response Likelihood Analysis along with prospect scoring, data modeling, predictive modeling, Customer Insights, Predictive Analytics, Digital Analytics, Risk Analytics, data profiling, segmentation, campaign optimization, prospect scoring and other database marketing initiatives.
Maintain schedule, budgets, P&L and ensure all projects are on schedule, accurate and within overall budget.
Perform and negotiate contracts for list enhancements to include demographic appends, psychographic appends and etc.
Provide list brokers and account executives with the most efficient list selects and segments based off of segmentation analysis, data enhancements, data mining, prospect scoring, list research, list history and response history as related to the overall market and goals of each individual project. Research and develop new database marketing products to be introduced and sold to new and existing clients.
I was personally responsible for increasing the profit of the Data Services department by $340,000 within the first year of managing the department.
Direct all day to day activities of the E-Business Department. Work collaboratively with e-business team members and IT to drive a comprehensive web architecture strategy that delivers to the expectations of the customer, and returns the highest value to the business by fulfilling requirements and extracting maximum value from the web platform. I have a deep technical understanding of emerging technologies along with the ability to extract and articulate the business requirements and link the technical elements to the business need. I lead a team of 9 in developing solutions such as web sites, landing pages, emails, ppc, online lead generation, social media marketing and monitoring, cultivation series, membership renewal series, SEO and SEM optimization, go-to-market strategies and etc. I am directly responsible for ROI, sales, staffing, management, P&L and all other management facets.
01/2002 to 07/2005 Senior Direct Mail & Database Marketing Programmer Openfirst – Fredericksburg, VA
Use MIRUS programming software to perform list-hygiene, list convert, zip + 4, presort, CASS certify and merge purge data as defined from client instructions. Also use MIRUS- letter writer, MIRUS MAX-PRINT, Adobe Photoshop, JASC Paint Shop Pro and Quark X-Press to manipulate and create programs for layout on prepress, ektajet and admark mail pieces.
I was also personally responsible for developing the database marketing, programming, design and production of warranty products and store marketing for Circuit City Stores, who had an $80 million marketing budget.
I developed the overall database marketing processes, procedures & programs for Openfirst and its clients. I oversaw and trained other team members on database marketing processes. Determine best possible procedures for processing of all new client projects. Advise any outside vendors on production and data flow issues. Assist and train other programmers and development personnel as necessary. Install updates to software to ensure proper functioning of all direct mail software and hardware. On call 24x7 for any programming or production errors that occur in production. Have a strong knowledge of USPS postal presorts and mailing regulations. Assist prepress vendors with design, layout and production of prepress forms. 01/2001 to 12/2001 Sr. Development Coordinator / DP Specialist Openfirst – Fredericksburg, VA
Worked with senior programmers and client reps to program and layout printing of Direct Marketing, Direct Mail printing and personalization jobs using Anchor-Mirus software and graphics programs such as Adobe Photoshop, Paint Shop Pro and Quark-Xpress. Set up projects on production printers, bindery equipment and print signoffs for testing and approval, Make any necessary changes or corrections, to include placement and formatting of text, binding requirements, accuracy of variable data, matching fonts, and cropping/resizing of graphics. 07/2000 to 12/2000 Print Room Supervisor
Openfirst – Fredericksburg, VA
Worked and supervised a print shop comprised of twenty continuous-feed laser printers and at least four cut-sheet printers at all times.
Supervised and trained crew of 15 to 35 printer and bindery operators. AFFILIATIONS
DMA - Direct Marketing Association
DMAW - Direct Marketing Association of Washington DC ASAE - American Society of Association Executives
EMA - E-marketing Association
ADDITIONAL
INFORMATION
My background is diverse and covers many areas. I have 18 years of experience in executive level leadership, multi - channel data- driven marketing, database marketing, management, marketing analytics, data analysis, operations, strategy, research, creative, account management, IT, sales and more. I'm a Certified Marketing Consultant through the E-marketing association. I enjoy the hunt for answers and the best processes to get maximum efficiency and quality out of a project/procedure. I'm known for keeping my teams on track with their daily goals as well as keeping on schedule for any long term company and industry goals. I have a special talent for explaining complicated technical procedures and products to non-technical staff and clients. I have and currently oversee many different departments due to my leadership skills, my talent for increasing efficiency, problem solving, mentoring & training, introducing new products, positive & calm attitude and being able to coach my teams through issues that arise. I am comfortable speaking and presenting to Customers, Executive Leadership, Board Members and more. I have great references as well as many great recommendations and endorsements on LinkedIn. I've got references from former managers, colleagues and people that worked for me on my teams. I am lucky enough to be able to call one of Bob Stone's(the father of Direct Marketing) former team members one of my mentors. I also helped a colleague that is a marketing professor at a large university write the syllabus for his database and CRM Marketing courses. Even after 18 years I continue to enhance my knowledge, skills and abilities in my market and look forward to a lifetime of continuing to learn. Education & Training:
Old Dominion University
Completed Anchor computer systems Service Bureau Systems training course at Anchor-Mirus in Plano, TX Completed Anchor computer systems Max Print Systems training course from Anchor-Mirus. Completed Group One systems training course from Group One. Completed BCC Software Training Microsoft Office, SQL & Excel training.
BOARD Software
Certified Marketing Consultant
Other Data and Data Analytics software training.
Also trained in Data & Predictive Analytics theory.
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