Sales Marketing
Resume:
Curriculum Vitae
Rafael Torres
*********@*****.***
WORK EXPERIENCE
Ad Gurus Consulting, Inc. Consultant 6/2015 to Present
Annual Consulting Engagements for the following three companies:
1.5/2015-Present SQfactory, Inc. & 01America,Inc
Responsible for all Business Development, sales & marketing for these 2 start-ups that share the same ownership. SQfactory offers an app platform that facilitates app development and allows businesses to design custom utility applications within 30 days. Notable in-house apps include Yahbeez, Anchor ID, Circle of Trust, ProXPN, and Broadreach Medical Resources. 01America offers companies that sell through Amazon, eBay and other online retailers, a methodology through a proven algorithm to increase sales. In addition to framing their sales & marketing strategies targeting specific industry verticals, I’m responsible for customer acquisition.
2.8/2016-4/2017 InPhonex.com, LLC. Sr. Director of Sales & Marketing
Responsible for sales, marketing and retention for one of the nation's leading cloud-based business telephone system and internet provider. Sales responsibilities include setting KPIs for appointment setting, cold & warm calls, customer visits, demos, and customer acquisitions; supervise, motivate, and direct the sales team as well as the channel partners; and ensure that revenue goals are met or exceeded. Marketing responsibilities include lead generation through B2B email campaigns, SEO, paid search, Facebook ads, CPA techniques, and purchased business databases; modify the website and mobile site for better navigation and conversions; and continuously create new offers and promotions to increase sales and differentiate the company's products vis-a vis their competitors. These efforts resulted in a 50% increase in sales.
3.6/2015-7/2016 Social Mobile Telecommunications VP Business Development
Responsible for business development in the Americas for one of the nation's largest ODM/OEM handset manufacturers. Have increased sales by 20% during my short tenure targeting operators, MVNOs, aggregators, enablers, major distributors, major retailers, and consumer brands (brand licensing agreements). Created new revenue streams as well as initiatives aimed at reducing churn and increasing handset acquisitions at the point-of-sale for our clients.
TracFone Wireless, Inc.
8/2012-4/2015 Director, Mobile Advertising
Responsible for the user-experience and mobile monetization of the portal for all 26 million TracFone Wireless handsets. This included content (e.g., entertainment, news, sports, trending topics, technology blogs relevant to our product line), mobile ads (video and banner), proprietary search, apps, games, 411, and link partnerships with the top mobile sites such as ESPN, CNN, Match.com, etc.; all resulting in a $24 million-dollar enterprise. I was responsible for acquiring advertising to fill our 20 million daily impressions by contracting ad campaigns from major corporations, ad agencies, DSPs, and ad networks. These features also served to increase acquisition and retention across all 6 TracFone brands. In addition, I was responsible for the strategic development and implementation of the consumer loyalty program.
Consultant, Ad Gurus Consulting, Inc 3/2007-7/2012
Consulted with 5 companies to introduce new business opportunities in their respective markets. Consecutive annual consulting engagements are depicted below:
1.7/2011-7/2012 Green Dot Advertising Miami. FL
Brought new business to revive the struggling ad agency. In my short tenure, I acquired numerous clients surpassing their ability to handle any additional business. 2. 6/2010-2. 2. 6/2010 - 6/2011 Adsmedia Mobile Coral Gables, FL Responsible for establishing a mobile ad network in the US and Latin American for the Spanish-based mobile marketing company through strategic partnerships with traditional online ad networks.
4. 5/2009–5/2010 Coupster LLC Hollywood, FL
Responsible for creating, developing, and implementing the strategic marketing plan. Succeeded in contracting over 500 local merchants, 20 franchises, and over 350,000 subscribers.
5. 4/2008–4/2009 TURKEL & Origen Global Miami, FL
Responsible for business development and the acquisition of clients. Succeeded in acquiring over a dozen new clients with billings of over $1 million each in bookings.
6. 3/2007-3/2008 Americatel Corporation Miami, FL
Responsible for creating and implementing the following initiatives: Conversion to direct dial; unlimited international dialing plans; and prepaid calling card.
SCR Marketing Services Coral Springs, FL
2/2002-2/2007 President
Founded the company to provide Fortune 500 companies advertising and marketing services (specializing in digital media) in the US and Latin America. This included SEO, SEM, Google Adwords, content marketing, affiliate marketing, e-Commerce, Facebook advertising, social media, and mobile marketing (1st agency to offer this service). Accounts included: MCI, NCR, EDS, Panasonic, Apple, Sony, Yahoo, Estee Lauder, Avon, Ocean Spray, Burger King, VW, SunTrust Bank, Hilton Hotels, and Allstate Insurance. Sold company to Young & Rubicam. The covenants of the acquisition agreement prohibited me from being an employee or owner of an ad agency; thus, my entry into the consulting business primarily serving ad agencies and telecommunication companies.
Simple Communications, Inc Miami, FL
3/1993-12/2001 CEO & President
Founded the company to provision wholesale international telephony service to first and second-tier telecommunication companies. Established 80 routes to various countries accounting for $43 million in annual sales. Sold company to British Telecom.
Melbourne International Communications, Ltd. Miami, FL
2/1990-2/1993 General Manager
Responsible for managing sales and operations for the US subsidiary of Telex Chile. Started an international wholesale division that resulted in a $24 million increase in revenue during my tenure.
Young & Rubicam New York, NY 12/1985 – 1/1990 Vice President, Business Development
Responsible for business development and acquisition of Fortune 500 clients to provide full-service advertising. Yielded on average $200 million worth of new advertising spends annually.
MCI New York, NY
12/1981–11/1985 Vice President, Business Development
Responsible for business development and long distance telephony strategy. As one of the primary architects of the Friends & Family program, increased market share by 20% resulting in an increase of $550 million in revenue.
RCA Corporation Princeton, NJ
6/1976-11/1981 Major Contracts Negotiator
Held various positions at RCA including Research Scientist, Manager of New Product Licensing, and Major Contracts Negotiator.
EDUCATION
5/1981 Drexel University, Philadelphia, PA Masters in Business Administration
2/1979 Princeton University, Princeton, NJ Courses in International & Public Affairs
6/1976 University of Florida, Gainesville, FL Bachelors of Science in Electrical
Engineering
LANGUAGES: Spanish, French and Italian
SPECIAL SKILLS: Hold 7 US Patents, 1998 Edition of Who’s Who, Public Speaker
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